Neurochemical

TriboroPT Press Release

THE QUEENS ODD-COUPLE…

Triboro PT(Physical Therapy) has been in operation since 2007.

Triboro is now in business for 12 years but that isn’t that odd? Is it? Nope.

Phillip Serras, P.T. and Rodney Ramirez, P.T. both worked for a PT office in Forest Hills from 2000-2007. Is this odd? Nope.

What’s so odd?

Is it the fact that Phil is Greek and Rodney is Haitian and Dominican? Nope.

How about the fact that both of them are born in Queens? Nope.

Nothing so ODD about all that so far. So, where’s the ODD part?

Coincidentally, as the universe would have it, they both trained in the Netherlands from 1997-1999 (same years) and never met until they both came back to the US, in Queens, in Forest Hills where they worked for 7 years. What are the odds of that happening?

Moreover, what are the odds that they would go into business together?

TriboroPT.com

.

Well, this isn’t what makes the couple odd.

The odd thing that Phil and Rodney have a very particular way they practice Physical Therapy. They love learning and getting to know each and every one of their patients.

Anytime you go into TriboroPT.com you either get treatments from Phil, or from Rodney. That’s it. The other places have a farm of practitioners as part of their business model so you never know who is going to treat you this week. Phil and Rodney don’t work that way. They believe in a much better way to care for patients.

They are like the old school, family-style restaurants you find in places like Astoria. Old school Greek restaurants like Stamatis where nearly every night of the week Mr. Stamatis is there. He’s there to meet and greet and may even come over to your table, with a warm smile, to make sure everything is okay. If he’s not there, his wife will be.

TriboroPT.com is the family-style place to go for Physical Therapy. You get to choose from either Phil or Rodney. You will always work with the same 2 people until you are moving as good as new. That’s their brand and that’s their promise. You can call it odd but, it’s just good business.

TriboroPT.com
29-23 24th Avenue

Astoria, NY 11102

T: (718) 606-9513
F: (718) 606-9516

E: Info@TriboroPT.com

W: TriboroPT.com

———————————————————————————

Contact:

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BINKNYC.COM
😍 : BinkNyc@gmail.com

AntiMarketing: $1,100 for GEO

Client: GEO.coop
Location: Internet website
Assignment: Fundraising Goal: ($20K)
Budget: $100.

A Designed Process

Research: Checked website: WHO would be interested in the content they provide?
Planning: Identified a clear point of fundraising engagement.
Creation: Wrote a single e-mail to their 1,800 subscribers.
Application: Keep Creative to the lowest cost possible ($100.). Plus two more subsequent e-mails for $150.
Measure: Return to the client to see how the campaign did. ROI: $1,100.

The numbers don’t lie.

Great organization for reorganizing US to a new economy. They asked for help with writing a fundraising e-mail. I obliged. The first e-mail of the campaign worked. It generated $1,100 the first week.

While that number isn’t impressive
to me nor my team but, the GEO.coop
was very surprised:

“We’ve been getting a lot better
response than I expected and some of the
donations have been rather large.”

One person took our
$1/week
to the next level: $365.

Then, they sent this and asked what I thought:

They (the Wikipedia) are using GUILT in their appeal.

One of the 86 Tenets from the
BinkNyc Culture’s: Neurochemical System
for branding and advertising is from the work
of the author: Sir David R. Hawkins M.D. PH.D.
In Hawkins, 680-page book (POWER VS. FORCE),
he gives GUILT a scale number of 30
(a very low frequency).

Here is the chart from the book:

This type of GUILT message won’t convey Love, Joy, Willingness, etc…
and is unlikely to produce an influx of currency, generate excitement,

generosity, etc… as they sound desperate, angry and/or perturbed in

their appeal. This is no bueno.

Please review the first e-mail I copywrote for GEO.coop

and see which LEVEL • SCALE • EMOTION • PROCESS

I used for the GEO appeal.

The Process is simple: the higher the frequency, the better the return.

The numbers never lie.

This entry is to be continued…

..

Research:

A very brief research study showed that GEO.coop are “Thinkers” according to a lifestyle market system. People in this lifestyle are drawn by and to things that are logical, practical and orderly. This e-mail campaign appealed to their deeper, human being sensibilities using a keen and smart sense of humor.

to be continued….

Application:

Here is how the e-mail read.

November 23, 2018

HELLO GEO Subscribers,

How $12 helps
change the course
of Democracy.

We believe it can. This seems like it’s a short order to fulfill a tall claim.

HOW?

GEO is staffed by volunteers in this day and age. We are the THOSE who care about the development of our culture and the world. Despite all the good intentions in our hearts and minds GEO takes money to produce, not much, but something.

We have developed a plan. It’s a simple way to cover our expenses.

We thought to ask or members for:

• $1 per month
• $2 per month
• $3 per month

JUST CLICK THE DONATE LINK AND GIVE $12, 24 and $36 for the entire YEAR.

Even with as little as $12 per year from you—would help everything flow.

Cooperative and solidarity economic movements are now burgeoning. Social media has given us access to people like never before in history. We can expand our reach.

GEO can be a dynamic presence in this day and age. We can support other cause and extend our reach.

A $24 donation in solidarity will make that extended reach happen in the world.

This donation pays for

• Our webmaster who volunteers half-time, but wants to work more.
• New software
– that allows us to connect remotely
– record and transcribe special interviews
• Website domain and maintenance
• Outreach for marketing and broader public relations
• Do in-person meet-ups & special events.

JUST CLICK & DONATE SOMETHING $12, $24 or $36. for the Entire Year.

If you could mail a contribution, please make check payable to EDINA/GEO

EDINA/GEO,
P. O. 115,
Riverside, MD 20738-0115.

And, OF COURSE, if you want to donate more, no problem, we could use it. It will help.

THANK YOU, BIG TIME!

The GEO Collective,
GEO.coop

P.S. You can also go to our Get Involved page and sign up to do other things to support GEO like contribute: write an article, help edit articles, take photos or make graphics or art, or you can just join the GEO Collective and become something more than our individual selves.

HOW AntiMarketing works

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out in a noisy world and among their competition. The methods we use are considered a radical approach that shows measurable increases to any business when the right techniques are applied.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage. This should happen without changing too much of the day to day business operations.

Small business owners are fiercely independent so we handle this the best we can within their comfort zone.

phoneringing

Thank you. Have a nice day.

Branding Vs. Commodity comp. PDF

BRAND vs. COMMODITY

🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com

AntiMarketing: 200-300% Increase

SUMMARY

Client: Sweet Janes
Business Type: Ice Cream (+ frozen desserts)
Location: 27-17 24th Avenue, Astoria, NY 11105
Assignment: Increase Retail Business
Budget: $8,000-12,000. per year

The Process (by design)

The first year we increased the AVERAGE MONTHLY INCOME for the business by over 300% (2015). The second year’s AVERAGE MONTHLY INCOME, (2016) was an increase upwards of 225%.

Sweet Janes average monthly gross income over three summer seasons.

HOW

This is The Process we used:

Research: A study revealed: NO competing local ice cream manufacturers.
Planning: Increase PRICING: Ice Cream, Dairy-free, Non-GMO and vegan options.
Creation: Create Word-of-Mouth campaign for Summer 2015-16 seasons.
Application: Keep Creative to the lowest cost possible.
Measure: Return to the client to see how the campaign did.

The numbers don’t lie.

.

Research:

Our research study showed that while Dairy-free, Non-GMO and Sugar-free frozen desserts enjoy a healthy 10% market growth each year, this is a relatively low number from our market perspective.

To people who have dietary restrictions, this means a great deal to those who are lactose intolerant, diabetic, etc. So for the Sweet Janes customers who sought this dietary feature, it was a winner. And they brought in 2 to 4 of their friends.

Dietary restrictions are also important to Generation X and Baby Boomers as they age so we leveraged this ice cream feature to cater to their Demographics and Lifestyle:

The research took a month and
these charts are just a tiny sample
of the data we gathered for branding.

Planning:

The plan was simple: increase the business 300% each year. This increase in business growth is not normally possible for many professional marketers. They often fail to gather hard factual data and customer insight before the projects starts.

We suggested that the per scoop prices be increased by 50-75%. There was a gap in the Premium Market we could then fill with Sweet Janes Ice Cream. The prices of the frozen desserts at the Sweet Janes store were positioned much higher than competing ice creams you could purchase at a grocer or supermarket. We knew that a fresh, Homemade on the premises, would be the market edge we wanted and needed for growth.

We knew the client’s budget was low so we leaned into creating an economically smart solution for advertising and cross-promotions. Once we knew our market and executed the advertising, all we needed to do was to get more customers into the store.

Solution Driven

The logo was problematic, chubby-looking and confusing to customers. There was too much going on.

.

________________________________

Creation:

Before redesigning the logo, we tested a small campaign first by taking two of the employees and bringing them to a local park with a cost-effective communications advertising strategy we called:
“I Scream.”

It worked. It brought people right into the store. Just as expected, the campaign generated a 20% increase in business over the next week.

While that growth was happening we suggested redesigning the logo to be slimmer and sexier:

Sweet Janes logo by BinkNyc.com, Neurochemical, Designer: Breuk Iversen

Sweet Janes Package logo

Sweet Janes (Alcohol logo)

Sweet Janes, Breuk Iversen, Astoria, Queens

Full services we provide.

Application:

We then would apply AntiMarketing techniques to a Word-of-Mouth campaign for the summers of 2015 and 2016. The following was what we suggested for the new website text.

1.

Website:

This is BRANDING

It was a powerful and effective BRANDING application. It got the attention of a lot of people, the media and fans who are aligned with this belief system. Even more customers came into the store. They brought even more friends too.

We additionally created 1. menus and ads, 2. brought in a couple of local chefs to manufacture to ice cream product, 3. cleaned and organized the interior/exteriors of the store, 4. trained the employees in optimal Communications Strategies, 5. designed the blackboard outside and inside of the store, and 6. ran Sweet Janes social media.

The whole application of the campaign was very inexpensive considering how much revenue we generated through a rapidly growing Word-of-Mouth campaign. There were lines outside of her store each and every night.

2.

Interior & Exterior:

(blackboard messages hipster-style)

Sweet Janes Blackboard

The WARNING we give to our clients is that the campaigns often call for brash and bold creative solutions in both the execution and its application. We wanted the products and the store to both be remarkable. This was accomplished.

3.

Advertising and Collateral:

Sweet Janes (Miley ads)

Sell Sheet (01)

Sell Sheet (02)

Sweet Janes Packaging

Sweet Janes (Katy ad)

Jessica Alba

Sweet Janes packaging (Astoria, NY)

Sweet Janes Brand Architecture (Astoria, NY)

Sweet Janes Packaging

Sweet Janes Boxes

Sweet Janes (Interior)

Sweet Janes ad.

Sell Sheet (Winter menu)

Sweet Janes: Partnering with local businesses…

.

4.

Instagram: Sweet_Janes

Measure

The fee we charged comparatively speaking was tiny compared to the growth. We had a lot of delicious ice cream as compensation and proof of a new [ AntiMarketing ] concept.

The first year we increased the AVERAGE MONTHLY INCOME for the business to over 300%. The second year’s AVERAGE MONTHLY INCOME, was upwards of 225%.

So, you may be asking: “Why did the income DECREASE in 2016?” It’s a great question.

This decrease was ONLY due to a decision the proprietor made with keeping some family and friends onboard: a disaster in many businesses. They weren’t bad people, per se, nor bad employees but they certainly weren’t up for the challenges we were facing regarding business growth. This lackluster on behalf of the owner was costly decision. It costed the proprietor $7,000-10,000 each month during the 2016 season in addition to their salaries.

Sweet Janes average monthly gross income over three summer seasons.

In business we call this type of decision: The Founders Dilemma. It happens much more frequently than many suspect.

HOW we did it?

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out among the competition. The methods we use are a radical approach that shows measurable increases to any business when the right techniques are applied.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage without changing too much of the business operations. Small business owners are fiercely independent so we handle this with all due respect.

Thank you. Have a nice day.

Branding Vs. Commodity comp. PDF

BRAND vs. COMMODITY

🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com

AntiMarketing: $87,800+ in 6 weeks

Client: Queens Meat
Location: 23-62 Steinway Street, Astoria, NY 11105
Assignment: Increase Retail Business (wholesale business is fine)
Budget: $1,500.

https://binknyc.com/the-rest-is-history/

Our designed process

Research: Checked prices and business offerings @ 8 other butchers in Astoria.
Planning: Identified clear (but challenging) differentiating factor to Queens Meat.
Creation: Create Word-of-Mouth campaign for Father’s Day & 4th of July.
Application: Keep Creative to the lowest cost possible ($149.).
Measure: Return to the client to see how the campaign did. We created a 13% increase ($87,800), over their normal 15% annual growth, for the short time we worked with them.

The numbers don’t lie.

The conversation we had:

QM: “It’s easy to measure our wholesale business
because 100 new restaurants are 100 new restaurants.”

Me: So I asked: “Do you have a cash register?”

QM: “Yes.”

Me: “Is it electric?” I asked, having every right to ask this question. He’s an old fashioned butcher in Queens with three full lamb carcasses strung up by their hind legs in the window.

QM: “Yes, of course.” He answered.

Me: “Do you keep the data and have accounting records?”

QM: “Yes.”

Me: “Is the business growing every year?”

QM: “Yes, especially over the last four years.”

Me: “Excellent, then we’ll
1) take a look at the numbers for March, April, & May for 2015/2016 and compare them to 2017. Then
2) we’ll project your income adding in the percentage of growth already anticipated.
3) Any INCREASE above the 2015/2016 gross income plus the projected growth expected is what WE DID TO GROW THE BUSINESS.
4) This usually happens a month AFTER we launch a campaign. So anything above the normal income growth would be attributed to the craft and work of the campaign.”

His eyes lit up. HE SMILED. He got it. Apparently, no marketer, ad person, or sales agent he had worked with proposed a way to measure a marketing (ad or brand) effort in this way.

How We Did It

Research:

Our research showed that Queens Meat is perceived as one of the most unappealing butchers in Queens. While they are clean, overtly functional, and offer a great product and an inexpensive price, their store is like a mini-industrial factory (not inviting to the public). They are also located on a very industrial/commercial block, at a bus stop, just off Astoria Blvd. (287 highway), Steinway Street with little opportunity for customer parking without getting a parking ticket. They are also located right next door to a bread manufacturer.

In other words, this strip is not inviting to walk-in traffic and the newer (hipster) residents moving in.

BinkNyc, Queens Meat, Steinway Street

The research took a week. We walked into 8 competing local butchers, checked all the competition’s online reviews and what people are saying about the other butchers on their Social Media. We did a brief competitive analysis of their Top 4 competitors in a review:

.

Planning:

The plan was very simple: “make more money in retail and don’t hurt the wholesale business we already have.”

Their prices are a little bit lower than the competitive butchers in and around Astoria. We’re only talking nickels and dimes but when you add that up to larger, bulk orders, this starts adding up to dollars. We identified a disturbing differentiating feature to Queens Meat—their place: It’s UGLY.

In fact, it is the Ugliest Butcher.

And I told them this honestly and directly.

They knew.

The owners are a pair of businessmen, one Greek and the other Albanian. They could handle the truth: that their store looks more like a factory than a nice retail shop. Fancy is completely out of the question.

The staff can be rude at times depending on how busy they are. They’ve been there for 30 years. Everyone gets a little tired of any job after 30 years.

BinkNyc, Queens Meat, Steinway Street

Goat Head

.

Creation:

They wanted more business and heard about us from a neighbor. We were hired to create a Word-of-Mouth campaign for Father’s Day & the 4th of July.

This would have to be a very creative execution requiring radical moves and something far outside of the norm. We took THE UGLY industrial look the store had and used it as an asset to benefit our client.

We arose to the challenge. 😁

Full services we provide.

They listened to the opinions, honestly and openly, without being too offended. We preferred to tell them the HONEST and BRUTAL truth rather than lie and sugarcoat the problems we found with their business’s aesthetic.

Aesthetics are a problem that CAN BE fixed. One of my mentors used to say:
“Ugly you can fix, stupid is forever.”

Full-On renovations would have costed them upwards of $40,000 but they weren’t interested in that. Too much money out, not enough of a guarantee of what would come back. Fair enough.

The other solution was to have them open on a more business-friendly street. That too might have been a $40,000 price tag or even more…

_______________________________________________________

This was their previous sandwich board

This is how they displayed the meat’s condiments on the counter is brash and has a no-nonsense, take it or leave it, approach:

Application:

To apply AntiMarketing techniques to a Word-of-Mouth campaign for Father’s Day & 4th of July. The application of the creative called for a brash, bold move. We took THE UGLY and used it as the main differentiating factor from the other butchers.

The campaign was divided into three parts:

1,000 Business Cards
A new sandwich board outside
Three new all-American flags.

1.

Business Cards (front):

Queens Meat: It’s Not Pretty.

On the back, we used these humorous headlines, A different one on each card.

Here are all of them:

This slideshow requires JavaScript.

We printed 1,000 business cards on an 11″ x 17″ (Tabloid) sheet adding these different headlines on the back. We then printed and cut them and placed them in doorways and left them on the windshields of local cars—1,000 of them.

.

Apparently and expectedly we got the attention and walk-ins we wanted on Father’s Day. The place filled up with people. In just six weeks, we generated an $87,800 increase in business.

The 4th of July was an even
a better business day for them
and it was the first time in
30 years of business that
they were sold out of 25lb.
boxes of bacon, chopped
meat, and souvlaki.

^ These are normally their best sellers.

2.

The NEW sandwich board outside reading:

.

3.

The all-American flags were hung on the awning and looked like this:

Queens Meat:

This campaign launched mid-June a week before Father’s Day. For the 4th of July, there was a line outside the store and some of the normal offerings were sold out by the early afternoon (as mentioned above).

By mid-July, we went back for a follow-up meeting. The campaign had generated 13% over their normal 15% annual growth, equaling $87,880. to be precise. This total percentage increase for the month of June was 28% when we compared their performance for the previous three years. This was according to their handwritten accounting ledger which they brought up from their office in the basement.

They were happy and amazed that it actually worked and perplexed at the same time.

Measure

The fee we charged was only $1,500. It was a little test and not meant to be a big money-making endeavor for us. The material expenses we needed was for a sandwich board, purchased second-hand from another client of ours for $20. We also bought a white magic marker for the lettering on the board: $8. The three flags were under $10 each, ordered from Amazon. and the most expensive material cost was for 1,000 business cards which were $90.

Total Expenses: $149.

See our next entry where we increase business growth 200-300%
< Click Here

🤖 : (718) 578-6613
😍 : BinkNyc@gmail.com

HOW we do it:

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out, proudly and boldly among the competition. The methods we use are this radical approach showing measurable increases to any business when the right techniques are applied to the right business.

There are no fooling customers. They know the truth. In fact, we all do.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage without changing the internal business operations. In this case, it worked out really well.

We congratulated the men of Queens Meat 🥩 for having the audacity to run with the campaign we proposed. It was an approach that is outside the norm and certainly outside of many people’s comfort zones.

It’s not all that often we get smart, daring clients but when we do, they win. Then, we win by default.

But, the biggest winners of all are always the customer. The customers are the people that deliver the money into the business. They come first in our book. The campaign was designed for them. A little smile goes a long way.

Describing all the techniques we used to create this humorous and powerful AntiMarketing campaign here would require too much writing. The subtlety in the 3 applications applied here would also mean writing an entire book. We may include this case study in a book someday.

The campaign didn’t come out of thin air. We didn’t just guess it would work. We knew it would work. There are only a few companies that do branding, design, communications, and advertising as we do.

Allow us to help your business excel, if you want to make more money. Yes, we are going to suggest something you wouldn’t expect but, that’s one of the reasons clients hire us.

Maybe you can call us. You may be happy you did.

Thank you. Have a nice day.

Branding Vs. Commodity comp. PDF

BRAND vs. COMMODITY

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com

Branding vs. Commodity

This PDF covers the basics and most important aspects of branding — what people think and feel about your company’s products or services.

This is usually where most businesses get confused with the true definition of branding and why branding has little to do with a logo*, packaging*, business cards*, brochures* or a website*. These items* just listed have to do with Design elements which should proceed after a Brand-ID has been set.

Read the PDF attached below to see what you think.

Complimentary Download:
BRAND vs. COMMODITY

Branding Vs. Commodity comp. PDF

BRAND vs. COMMODITY

Here is the MMXX (2020) Version:

• Breuk Iversen • (718) 578-6613 • BinkNyc@gmail.com

ETG Stores

It was my absolute pleasure to conduct thorough research for the Every Thing Goes stores for the second quarter in 2018. The reports and information (links) below is what guided the intelligence to recommend certain approaches and paths to marketing the stores.

Navigating a path or journey is easier when you have a map. Having a map assures a safer, smarter and more enjoyable trip. It makes the unknown, known.

WANTED: A Cool Outfit (EtgStores.com) #etgthroftandvintage

WANTED: Incense Buddha (EtgStores.com) #etgfurniture

WANTED: Jester Hat (EtgStores.com) #etgthroftandvintage

WANTED: Embroidered Sneakers (EtgStores.com) #etgthroftandvintage

WANTED: Smart Book (EtgStores.com) #etgbookcafe

> ETG (Marketing Plan) v1.8 <

• St. George and Stapleton (Demographics)

• How Customers Think (G. Zaltman – Harvard University)
• Human_Behavior: The_Complete_Pocket_Guide (ETG)
• Social Neuroscience (ETG)
• Cornell Food Psychology Consumption Study (BookCafe)
• 11211 Antimarketing Williamsburg Brooklyn (ETG)
• Whole Earth Catalog 1969 (BookCafe)
• EMO-CONTAGION (ETG)
•John Maeda: Laws of Simplicity (MIT)

ETG (Market Strategy) v1.0
ETG (Marketing Plan) v1.8

Branding Vs. Commodity comp. PDF

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BINKNYC.COM
😍 : BinkNyc@gmail.com

Every Thing Goes Presentation

WANTED: A Cool Outfit (EtgStores.com) #etgthroftandvintage

WANTED: Incense Buddha (EtgStores.com) #etgfurniture

WANTED: Jester Hat (EtgStores.com) #etgthroftandvintage

WANTED: Embroidered Sneakers (EtgStores.com) #etgthroftandvintage

WANTED: Smart Book (EtgStores.com) #etgbookcafe

Bad ads, good ads, BinkNyc, Breuk Iversen

Bad advertising, good advertising.

__________________________________________

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com

AntiMarketing: Interactive

In a Snapchat and FOMO (fear of missing out) era, you can no longer assume that readers are consuming your content in its entirety. In fact, the average user spends 8 to 15 seconds on a piece of content.

So how do you harness audiences’ ever-decreasing attention spans?

By giving them an active role in their content consumption process by incorporating interactive storytelling tools into what you publish. Such tools are proven to increase engagement, on-site dwell time and social share rates.

In this guide, we’ve gathered 45 innovative and versatile examples of interactive content in leading industries. Each industry poses its own obstacles and unique characteristics, but share one common denominator: interactive content works for all topics and audiences.

Each example within is followed by actionable tips for content creators of all levels and budgets, teaching you how to incorporate these engaging experiences into your very own content marketing strategy. This guide should serve as motivation to dip your toe into interactive content creation while you draw inspiration from items that perhaps relate to your own business and needs.

With such strong examples to reference, we have no doubt that this guide will help you take your interactive content strategy a few steps further, and boost your audience engagement successfully.

An industry built on performances – whether TV, music, or the big screen – must create immersive content that takes consumers on a journey. And in a world where social media and the 24/7 news cycle bring audiences closer than ever to their favorite celebs, published content needs to use every tool in order to keep up.

THE QUEENS ODD-COUPLE…

.

Contact:

“We’ve been getting a lot better response than I expected and some of the donations have been rather large.”

One person took our $1/week to the next level: $365.

This entry is to be continued…

..

Research:

Application:

How $12 helps change the course of Democracy.

HOW?

This donation pays for

HOW AntiMarketing works

SUMMARY

HOW

.

Research:

Planning:

Solution Driven

.

Creation:

Application:

1.

Website:

2.

Interior & Exterior:

3.

Advertising and Collateral:

.

4.

Instagram: Sweet_Janes

Measure

HOW we did it?

The conversation we had:

How We Did It

Research:

.

Planning:

.

Creation:

Application:

1.

.

2.

.

3.

Measure

Total Expenses: $149.

HOW we do it:

Complimentary Download: BRAND vs. COMMODITY

> ETG (Marketing Plan) v1.8 <

Why Interactive Storytelling Matters

By giving them an active role in their content consumption process by incorporating interactive storytelling tools into what you publish. Such tools are proven to increase engagement, on-site dwell time and social share rates.

Entertainment

1) An Array of Interactivity

2) Combining Online and Offline Experiences

3) The Big Picture and the Small Details

4) Questions from the Audience

5) Creating an In-Text Playlist

Business

6) A Friendly Take on Calculators

7) Cut (the Video) to the Chase:

8) Innovative Tools for Traditional Topics

9) Work Your Way to the Highlights

10) Why Choose? Display All Content Aspects

11) Immediate Satisfaction

Sports

12) Research Before Ranking

13) Mobile-First Interactions

14) Visuals Are Everything

15) The Most Updated Stats

16) Let Readers be the Judge

Technology

17) Competitive Content Traditions

18) Grading or Reviewing the User’s Own Content

19) Interactions Speak Louder Than Words

20) Let the Numbers Do the Talking

21) Digestible, Interactive Content

22) Search as an Interaction

Education and Non-Profit

“We’ve been getting a lot better
response than I expected and some of the
donations have been rather large.”

One person took our
$1/week
to the next level: $365.

How $12 helps
change the course
of Democracy.

Complimentary Download:
BRAND vs. COMMODITY

Below is a short list of 7
AntiMarketing Rules to
follow when composing
any campaign.