Neurochemical: The US Industrial Collapse

There’s really no way to put this politely. I’m just going to say it:

The Industrial Revolution
is coming to an end. You probably have already noticed. If not, you may want to put on a fresh pot of coffee for this one. 

Naw, make that a triple esspresso. 😁

It’s amazing that this isn’t widely broadcast in the mainstream media but, then again, their employers (big league advertisers) are trying to figure this out and keep their IPO’s climbing.

BinkNyc, Breuk Iversen

Airbnb is ousting US hotel chains. 

Facebook and Twitter replace MSM (Mainstream Media). 

Amazon is killing thousands of retail stores (see below). 

Uber usurps the Taxi and Limosine Commission.

Netflix is the new TV cable on steroids.

3rd Wave cafés, coffee shops and restaurants are dismantling the fast food industry piece by piece. You’ll start to see the shift as Americans become more aware of food ingredients and flavors.

Millennials are spending as much time shopping as they are requesting “charge backs” on purchases. It’s Fraud but that’s okay because it is happening so rampantly the credit cards are finding it impossible to keep up with the slowly impending disaster. The retailers are truly starving for business so they’re just cutting their loses with credit cards.

BinkNyc, Breuk Iversen, Signage

Here’s a list of recent retail closings of some of the US’s mass production (fashion) retailers.

• Macy’s
– 2016 40 stores closed.
– 2017 168 stores closing.
• Sport’s Authority
– 2016 March 140 of its 460 stores.
          May closes all its stores stores. Rival
          Dick’s sporting goods buys name and
          intellectual property, plus 31 store
          leases, for a mere $23 million. Done.
(Dick’s is a better branded name.)
• Walmart
– 2016 closes 269 worldwide, 154 in U.S.
• Sears Holdings Corp.
– 2016 Kmart closed 68 – 2017 closing 108
– 2016 Sears closed 10 – 2017 closing 42
• Ralph Lauren
– 2016 50 closed
• Michael Kors
– 2017 125 closed
• Office Depot
– 2016 400 stores closed
– 2017-2019 100 more closings per year
• Aeropostale
– 2016 174 closed (133 US and 41 Canadian)

• JC Penny
– 2016 only 7 (+ 2014 33 and in 2015 40) stores closed
– 2017 138 closed

Abercrombie & Fitch – 60 closed (2017)

Guess – 60 closed (2017)

Crocs – 160 closed (2017)

The Limited – 250 closed (2017)

American Apparel – 120 closed (2016) then, 110 in 2017. They’re Done. 

BCBG – 120 closed

Bebe – 180 closed (2017) 

Payless Shoe – 400 – 500 stores closing (2017)

RadioShack – 552 closed (2016) – 360 (2017)

Staples – 70 stores (2017) 

CVS  – 70 stores (2017)

    – 2015 closed 700
    – 2016 closed 500
    – 2017 300 in SoCal

Abercrombie & Fitch – 54 (2016)
       + 60 (2017)
This list is growing and there’s so much more to come. It’s a huge cultural shift.
E-mail me if you want more insight .

There are many other CULTURAL shifts happening. This isn’t just a little trend happening or a bump in the road. It’s a splitting of the earth swallowing up outdated businesses and replacing them with new ones business models. You can’t blame C-level executives for making bad marketing decisions. It’s not their fault and even the best will fail unless they get a grasp of the Information Revolution and a radical new shift and perception of what wealth means.

There will be no coming back for these industrial companies. They are done.

This is an Information Revolution! Everything and everythings’s mother is now available on your mobile phones. This has never happened before in the entire himan history and if you could imagine the impact the INDUSTRIAL REVOLUTION (2nd Wave) had on the AGRICULTURAL REVOLUTION (1st Wave) then you are miles ahead of others in this INFORMATION REVOLUTION (3rd Wave).


High Tech BinkNyc.jpg
It’s here and it’s time for 
The Information Revolution

In case you haven’t heard.

Have a nice day.

Neurochemical: Measure

Ice Cream Manufaturer Statistics

Clients want a measurable system for seeing the results of a campaign be it advertising or a branding effort. All marketers and Anti-marketers have way to measure. The art of business requires this. If your marketer doesn’t have this, you should be a little suspicious. You may like them as a person but that doesn’t mean that they are the absolute best candidate for the job. They should definitely have a way for you to measure their effort and results.

I’ve actually had people say to me “Advertising and branding can’t be measured and since they can’t be measured, how will we ever know if it works?”

This seems to me like an odd question. Of course marketing, advertising and branding can be measured. Companies do it all the time. They have to. How else would they know if their ads and branding is working or not?

Below is a simple formula I designed. Please keep in mind that I’m an adman, brander, writer and designer. Economics isn’t my forté but this little method makes perfect sense. Our clients like this and use it.


Here it goes:

All you have to do is compare the numbers of the two previous years with a month after you launch a new ad or brand campaign. Next is an example I used for an ice cream store in Astoria.

Her business opened in May 2014. I started working with her in 2015. I promised her that I would be able to triple her gross income.

Sweet Janes, BinkNyc, Breuk Iversen, Astoria

As you can see, I tripled her income from the first year to the second. Then in the second year, I was only able to (do little more than) double her gross income. The reason for only DOUBLING her gross was because she wanted to keep a pair of previous employees to return from the pervious year. She felt a sense out of loyalty to them.

Her decision to keep the employees would cost her roughly $7,000-10,000 per month. It’s not the smartest business move but people like their pain, their power and/or their comfort zones.

Why would this seemingly inconsequential decision cost her $7,000-10,000 per month? It seems a little excessive, doesn’t it?

Sweet Janes, BinkNyc, Breuk


1) The employees, rightly so, were used to do things on their terms, in their own way. ACCORDING TO THEM, everyting was fine last year and the income was tripled. When theae employess started they learned just 20 techniques to do in each customer interaction. I taught them, they learned and executed the assignment. In order to triple the income for the 2016 summer, they would have to learn 30 new techniques in customer interaction.

2) ONE young woman she would want to MANAGE the store was her neice. Family employees in business are never a good recipe for success.

3) The owner wasn’t about to pay them twice the hourly rate to learn 30 more techniques.


4) These part-time high school students would have seniority over the new employees (college students and graduates) and a power struggle would likely result. Sure enough, it did.

5) All the new employees learned 50 techniques before starting work. These 50 techniques were advanced communication strategies to be used in each customer interaction. This worked perfectly but, the previous years employees struggled and resisted the new changes and protocol. If it were up to me, their disobedience would have resulted in them being fired on the spot.

Despite this, in June 2016, I nearly tripled her income to $45,000 but, she also decided to suddenly change the serving size of the scoops and cups to smaller portions, mid-season, without warning anyone. This was a disaster.

Once she realized that the weekly income was decreasing and she was losing customer confidence and goodwill, she went back to the old portion size. The problem was that it was already too late. In just two weeks, she derailed the flow of the customer’s expectation— a tragic error.

She lost some very excellent, consistent, and loyal customers with this single act of greed. The old adage applies: “Penny wise, pound foolish.



We parted ways left mid-July over my financial compensation. The contract we had in place was a performance based arrangement which she misunderstood as a time (hours worked) based agreement. My contracted assignment was complete when 3 consecutive months in (April, May June 2016) doubled the previous year (2015) as promised. It was July, my assignment and numbers were met and I did this with a strategy.

Today, she is out of business and it is unlikely she’ll re-surface this year or any other. Her business acumen is that of the novice.




I have a new potential client who wants to increase business. He has a successful wholesale and retail business. He also said: “It’s easy to measure our wholesale business because 100 new restaurants are 100 new restaurants.

So I asked him: “Do you have a cash register?


Is it electric?” I said, having every right to ask this question. He’s an old fashioned butcher in Queens with three full lamb carcasses strung by their hind legs in the window.

Yes, of course.” He answered.

Do you keep the data and have accounting records?


Is the business growing every year?

Yes, especially over the last four years.

I said: “Excellent, then we’ll 1) take a look at the numbers for March, April, & May for 2015/2016 and compare them to 2017. Then 2) we’ll project your income adding in the percentage of growth already anticipated. 3) Any INCREASE above the 2015/2016 gross income plus the projected growth expected is what WE DID TO GROW THE BUSINESS. 4) This usually happens a month AFTER we launch a campaign. So anything above the normal income growth would be attributed to the craft and work of campaign.

His eyes lit up. HE SMILED. He got it. Apparently, no marketer, ad person or sales agent he had worked with proposed a way to measure a marketing (ad or brand) effort in this way.


Personally, I find NOT KNOWING this is baffling. This is how you measure marketing efforts in any company, large or small.

What’s even more baffling is realizing that even when we grown the business by 300% some clients don’t rehire us. It’s as though they are hardwired to regress back into their comfort zones. The psychology suggests that they see their business as an amalgamated extension of themselves.

Often we only offer 300% because 500% or 800% is just too unbelievable. It could be done but in all likelihood the business owner will have a meltdown. We’ve all heard the stories of lottery winners spending everything in a year or two. The same applies to indy business owners and for those unprepared for this type of growth, the notion can be psychologically overwhelming for them.

Nick Zedd, Breuk Iversen, BinkNyc


So, 300% it is. And again, sometimes the clients don’t want to rehire us. I’m convinced that some are crisis-orientated, others have a strange affinity with their old struggle and pain, and others just want to be comfortable. Either way, it’s an interesting Neurochemical reaction to observe. It is also something to measure.

• Measure the client’s mind first.
• Measure their previous performance
• Measure your performance.

I hope this excerpt gave you a surefire way to measure performance. Have a great day.


Now I’m supposed to say: Call Breuk for more info @ (718) 578-6613 but, I’m not going to say that. Instead I’ll say: “You probably think you can figure out the 300% growth all on your own and only need to find that little silver bullet.

Go ahead. You’ll save a ton of money this way.

We’re still looking for that silver bullet too. We don’t think it exists.


QNS Project Proposal

QNS achieved more than
5.4 million pageviews in
2016 and set an all-time
monthly pageview record
in March
 of this year, with
more than 700,000 pageviews.


Business owners usually want to know how many “Unique Visitors.”

A media outlet wouldn’t play children’s cereals and toys commercials during a prime time TV program that contained adult language and violence. This is 
BORO Magazine is a “feel good,” geocentric publication that now exists on features mob busts to massive credit card fraud rings as well as openings of new restaurants, young authors, immigration issuestrain shutdowns and rising utility bills.
Half of the viewers care and the other half do not care. I offer a proposal to address these AIMS:


• revitalize BORO Magazine (online)
• double traffic to 1,400,000 for (social platform)
• design a plan for the QNS media empire
(perfectly poised now News media hub)
   – adding a greater social media network.


Although Schneps Media is growing in leaps and bounds growth some things are left behind are falling through the cracks. I propose to fix the cracks.
I would recommend doing a small scale research report which can start The Process.
BinkNyc Culture
Charles Costa: digital marketing specialist who has worked with BinkNyc previously and with companies of all sizes, ranging from Fortune 500 firms to Silicon Valley startups in stealth mode.
2. PLANNING is generating and has generated a tremendous amount of content. All of this should be adding ample equity to the Brand. The Plan is to:
  •  Increase traffic


QNS Media isn’t completely clear
     • Develop an expansion plan.
Audiences (once segmented) are now mixed
     • Devise plan making info accessible SEO
Eliminate click throughs
     • Solve: Brand Categories on homepage.
Audience (viewers) should be better served
     • Programming content for specific viewers
Sales could be better and easier
     • Design new media kits (cross platform).
Innovation (moving into the Mobile Era)
     • Social Media planning & content strategy
Scaling boro-wide media platforms
      • once one is done, others become easier.
Systematize plan: viewership daily conversion.
      • developing Word-of-Mouth campaign.
 Phase 1.


1. A 10 page Research Report
(Silicon Valley, high tech PR researcher, Charles Costa) revealing: high traffic areas, trafficked content (types), market ‘white space’ for ad media, mobile v. desktop, print v. digital media, Social Media areas of focus, demographics, psychographics, Value, Attitude and Lifestyle. More importantly is how the viewership has defined you. Your advertisers are very telling to clients who you are and whom you serve.
There are media developments we don’t know that we need to know.
2. A QNS Survey to Readers and Advertisers.
A smart and cost effective way to understand what we can do to improve is NOT to ask the readers and advertisers but to find out who they are through a series of Surveys*.
        This is NOTHING like holding focus groups* but delves far deeper into the core values of the QNS readership and advertisers. We suggest surveying all the staff, then, 30 male and female advertisers and 50 m/f readers. This data will tell us exactly who have been naturally attracted to QNS and how they want to be addressed. We’ll know their cultural ecology. The keywords here are: Cultural Ecology.
[ *Focus Groups gathered for marketing once had been considered a valuable marketing tool for a time. The fact is that it has never worked very well.  This has repeatedly been proven psychologically-scientifically and we can pull hard data from annual reports and ad agencies today. We need only to reference the focus groups hired by Coca-Cola about the millions they lost on New Coke, a fiasco which resulted in losing serious market share and which took years to repair. ] :
2. A 10 page Brand Application Report: 
Applying the Findings through a Protocol 
(Neurochemical Branding, Breuk Iversen) Applying the well-sourced research is imperative to success. This requires a plan of execution; action and steps. A four hour training session for alerting the staff to implement the findings and procedure into the format is included in this step. Also the next steps will be to follow up to assure the new protocol is made.
3. E-commerce Solution on
The New Big Thing is Here: Social Commerce
With the continuing growth of the media platform and a few of the research questions we will ask will reveal (why Big Box stores retail stores are closing in record numbers in the last two years) and where shoppers are now shopping. A billion dollar e-commerce industry is giving rise to a new marketing phenomenon—SHOPPING ONLINE. Now is the time to offer LIC flea and all your advertisers a virtual shopping hub for QNS visitors. gets a few cents of every single sale.
• Clients pay a nominal set-up cost.
• Amazon becomes a partner.
A big part of any task execution is employee retention. We will provide a laminated one-page quick resource guide to all the points discussed in the Brand Application Report as an easy reference reminder and reinforcement.
5. QNS.COM Definition
Defining the QNS Brand is of imminent importance. It currently has a loosely held description and this changes from person to person. What is QNS in the industry? Is QNS  the experienced and most reliable one? You can’t be all things to all people. When companies try to do this they often fail. Who you are should be based to some extent on who your target customers want and need you to be. The advertisers follow the best crowd.
Defining the brand is like a journey of self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the question begging to be answered.
  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?
4. VIdeography
Many of the NEW clients we have want to see their video get 100,000 views as promised. The potential to begin to convert video views into sales is a matter of the effectiveness of the video as a Native Ad tool and Branded Content.

Neurochemical: Anti-Marketing

We find the amazing things worth talking about in your business. Things that people will love and want to share. There’s almost always something special and unique to every business, business owner and their journey.

[ This piece is about you.
You may already know
what this is, maybe
you don’t. ]
This Neurochemical excerpt is useful for marketers and business people who want to be marketers. Perhaps, you just like marketing and want to get better at it and give it a shot. 
Start Here
Your typical marketing teacher buys and reads all the NY Times best-selling pop books by award-winning writers. The only problem is these high-level academics have likely never sold a thing in their lives. This is an important detail to keep in mind. It’s easy to forget.
They work jobs at universities as profess-ors and are paid a handsome salary. Many have pensions. They’re convincing to listen to because they have charima and confidence and there’s nothing sexier than that. The professors have read all the books in the college stacks. They’re usually smart cookies too. 
Do they have any real-life sales experience? Do they just teach theory?
This bitter truth remains, they’ve never had to sell a company’s product or service nor do they have any real world experience. On the streets of Brooklyn we would call this type of thing a “Con” job. The supposed value of this learning produces 40,000 college graduates 🎓 per year with a piece of paper that says: “they’ve learned” something. They frame their diploma.
It’s like a real life scene from the end of the Wizard of Oz. They have the theories and case studies memorized. And they know (or think they know) why Coca-Cola and McDonald’s are where they are today, stock trading and all. In essence what the University has produced is a clear case situation of the blind leading the blind.
The Colleges have created one more conformist. Just another good employee.
To add to the insanity, they have profess-ors that are teaching Social Media classes to students that have 10,000 more hours on this than they do. The students know social media far better than the back of their hands, LITERALLY. Do you see the game being played?
The student gets a job, if they are lucky. They are eager to test out all the cool tips and tricks they learned in school. They are thrust into the real world loaded with cultural idioms, a fated roadmap and a paper that tells you you’ve make the pay grade. Now what?


ENTER REAL WORLD: Anti-marketing

Here’s a sparkling example from an professor: 
The people who read and remember your advertising may buy less of your product than people who are not aware of your advertising at all. Your advertising, in other words, may, literally, be driving away customers.
Rosser Reeves
was the man who invented the term: Unique Selling Proposition
Reeves describes anti-marketing as something a marketing person does that results in the opposite effect of what was originally intended. This man has clearly misinterpreted the prefix; anti.
Anti- is opposed to something as the definition states. What he mostly likely meant to say is un-marketing. And the book’s editors must’ve missed this anti- vs. un- detail.
BinkNyc, Breuk Iversen,
Un- is the absence of or the reverse of or a lack of. o much for Academia.
Anti-Marketing is something entirely different. It’s an honest and new approach to traditional marketing. It’s a whole new strategic approach and it’s highly effective pressing the “buy me” button in the human skull.

Here’s Anti-marketing examples 

Sweet Janes (ad by BinkNyc)

Sweet Janes (Katy ad)

Anti-marketing is a very new way of looking at marketing. It is a fresh breath or air. We humans suck at marketing because it means we are selling stuff. Having to sell stuff is like work, especially if you do it for a living. Why not “BUY” instead?
1) To Market something is to sell something.
2) To Buy something is to acquire something you already want. Which of the two seems more satisfying?
Sweet Janes ad

Sweet Janes (Miley ad)

I don’t sell anything. I’m a buyer. And by God, I am so damn good at it! Everybody is good at buying this and thatWe’re all excellent at buying things we really like.
Anti-marketing defies conventional marketing strategy of using positive selling tactics. We successfully use anti-marketing with headlines and phrasing that is blatantly sarcastic, surly, embraces an attitude, reverse psychology and vetted Neurochemical techniques. This is how and why we can promise to triple a client’s business. There’s a how to attract customers to become clients rather than selling anything at all.
Anti-marketing cuts through all the erroneous ad garbage that you’ll find everywhere you look. The results we produce are eye-catching customer’s minds to STOP and look and listen when they would otherwise bypass a message.
Take Away
The average New Yorker is exposed to 10,000 logos and ads per day. Do you like it? No. Neither do we. No one is in love with marketing. When you think of anti-marketing I hope you’ll think of BinkNyc.

More Anti-marketing:



Fishbeef logotype11211 Magazine, 3rd Issue



Social Poster



Cafe 23 Business Card

 Triboro PT Astoria, Queens
Thank you!

Neurochemical BinkNyc


BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples lives.

Neurochemical: Air

We sell air.

As in… She had an air of confidence.

Want to buy some air? No? It doesn’t cost a million dollars. If you think you don’t need air, try living ten minutes without it. 😀

Go on with no air. We’ll wait.

That’s not the air we are talking about.



noun: air
How is this applied to business?

Much like we all need air to live and breathe, we need to see this in the brands we believe in and buy. When BinkNyc talks about branding, this is what we mean = your air(s). The Airs you carry as a belief, a promise, whether your business has the confidence or not, your guarantee, your values and giving your customer the quality you want them most to believe in.

It sounds easy to create but it isn’t. That’s the first thing. The second thing is rather than move along the lines of what the business owner wants to portray as their airs, more important is to align these airs along the lines of an available pocket or white space in the given market

This means you align the values and beliefs with the audience that is most accessible and available and sometimes this doesn’t align with you and who you are and want to be seen.

It’s amazing how many marketing companies are still using techniques from the 1940-1970s to market their clients products or services. Fools!

Then, these marketers have the nerve to wonder why they’re struggling having to work 12+ hours a day. Then, their project fails in the marketplace. They’ve hardly made a couple of bucks after X number of years. By now, it should be getting easier for everyone, and it’s not. The entire culture has changed and what was once considered important to different markets has changed considerably. It’s also getting more difficult for the inept.

bam crazy butt



It’s NOT you or your business. It’s the cultural ecology. And it’s technology. The technology and cultural ecology are inseperable.

It’s changing and not being addressed in the media. Don’t look for answers in The NYTimes or Forbes. Only select neuroscientists, think tanks and very advanced marketers are talking about the big shift and correctly addressing its huge impact on people—usually in hushed tones—usually only in the boardroom.

This revolution is huge from BinkNyc‘s  perspective as branders. We as a culture are moving from a focus on the Industrial Revolution to the Information Revolution. And this whole new revolution is going on right before our eyes and under our noses. Once you read what is below, there will be no going back to what was once FACT.

In Queens there are a few folks who have hundreds of yellow medallion cabs. Life was very smooth sailing for a few decades. Medallions cost close to $1,000,000 – 1,500,000. These “few” business owners were making a great living until the newest trend in technology came (Uber) and moving the old yellow cab drivers to much greener pastures in black cars.

Uber’s cars are brand new, they’re black, they’re clean, and it’s taken on an intangible brand experience of a far more personable experience, their “air.” Passengers are posting 100s of videos, sharing stories and doing great peer-to-peer reviews about the interesting driver(s) they have met while riding in Uber. It’s more than a trend. It’s real. It’s real and it’s air. 

Are you ready for the most painful part? Uber is now a way cheaper ride. This merges and marries the intangible (air) with the tangible (wallet). 

Yellow Medallion cabs will never be able to compete unless a publicist or brander were able to alter the attitude of 80% of the cab drivers.

The likeihood of that happening is nil.

culture ecology

The new Cultural Ecology is here. Here are three examples:

Facebook destroys traditional media.

They are the largest content provider in the world without generating any actual content. The users generate almost all of the content.

Amazon destroys 100 to 1,000 of US department stores.

Amazon doesn’t have or manufacture any products. Products go from the click of a web button to your door.

AirBnb is worth 5Xs more than the largest US hotel chain.

AirBnb doesn’t even own or build any buildings or hotels.

Old school business owners I’ve met are in complete denial of the facts. The feel that this digital Information Revolution is a trend, that it won’t last and that business the way it was 10-20 years ago will return to the way it was. We then say to them “Let sleeping dogs lie.” 


Okay… are you ready for the real pain of this new reality? Here is it: None of the traditional industrial companies and attitude are going to make a last minute come back like we saw in the last Superbowl. They are all going ‘bye-bye’.

These industrial Product and Service-based industries are already playing a tougher game than ever before. If they plan on surviving they are going to need to unlearn and relearn the rules of an entirely new game. It’s not only that it is getting tougher, it’s getting impossible to hold onto to old AIRS.


How do we fix this… AIR? 

ReBrand your business now before it is too late.

Here’s the question I’ll ask:
“If Harley Davidson CLOSED down all their production factories today, would they still have a brand?”


“If Coca-Cola CLOSED all it’s manufacturing plants, would they still have a brand?”


“If Kate Spade NEVER PRODUCED another bag, would she still have a brand?”


Yes, yes and yes.


You can’t put your finger on the brand but, there is still something there. There is a belief, a value, a promise, people you know and have these things or are fans of one of these brands.

It’s intangible like air. A brand’s true value proposition is its — AIRs. The great part is that brands are air that is predictable and the market audiences that stick to them are predicatble as well.

Again, the air is just a belief. It’s the belief the customer feels when they see, hear or come in touch with a brand. The Air is the intangible and the pull of a brand is magnetic.

“If YOUR Business closed its doors today, what would people remember about your brand?”

That, is the overall question. Maybe you don’t know the answer. That is possible. Most businesses don’t have the answer to this either and they’re dropping out of the picture like flies.

If the answer to your brand is luxury, fine. THE PRICE will tell everyone if it is a luxury item or not. It’s right there right on the price tag. It’s in its Airs. You and I know may know it’s a luxe brand but, do your customers have this Luxury Brand already noted in their heads? They will need to have you AIR in there.

We have a team that knows how to get the brand air in the customer’s heads for you. We consistently get great amazing results for clients that listen and follow the recommendations. The techniques we use draw people to you and your business. You can now begin to soft sell instead of the hard sell. They are draw to you because of your Airs.

You don’t have to go out and find customers. They will want to come and find you.


muscles fishbeefBefore you call.

You are going to ask what we give you. It’s a 25-35 page instruction manual for you and your company. In it you will find all kinds of goodies:

  • Research (what you didn’t know that you didn’t know.)
  • Competition (sometimes it is not even the industry you think.)
  • The Strategy (Thinking five to seven steps ahead instead of two or three.)
  • The Market (Where are they spending their money now?)
  • “Blank Spaces” in the market (Gaps in the market you can fill.)
  • What to say (Differentiation is always in fashion.)
  • What to do (5 (small to medium) action steps to start today to rebuild and expand.)
  • How to interact (You behavior is your brand. How are you being perceived?)
  • The Color Scheme (You will know which colors work better for which audience(s).)
  • A Brand Lexicon: (The language you use has a predictable IMPACT on your audience.)

and 8 more critical elements to run your business 300% more profitable than it is running now.

Which kind of pie you would like better:

http://3 Fruit Pies

Let’s start this with a simple conversation. You know our number: (718) 578-6613. Call when you want.

OUR PRICES: The prices are already 100% more than you would have paid this time last year. It will be 500% more in a year from now. Even at a 600% increase the Brand-Air is still worth it.

Additional properties operating under Williamsburg Concierge, LLC:

BinkNyc Culture, Breuk Iversen
Advertising and Branding on Steroids and Crack.


Fishbeef logotype
Watch Where You’re Going.

Neurochemical: Technology

BinkNyc Culture


in a rapidly changing world knocks at the door. While some answer it without hesitation, others run and HIDE and pretend nothing is happening. The FEAR of the unknown begins to seep into the imagination. This DOOR protects us from the external world. It is a constant challenge to ignore THAT which knocks at the door. These are challenges and challenges change and continue knocking. Its knock starts to getting louder.





does it want? No one alive can answer this question. Perhaps it is here to assure we look beyond the known and critically face the familiar beliefs we hold near and DEAR. We spend days, months and years acquiring a curated selection of beliefs over an entire lifetime but, NOW there is a problem. It is a very NEW problem. We are in the middle of an advancing technological revolution that will not STOP knocking at the door. This technology never, never knocks quietly or politely.



BinkNyc Acheivers


is not working like it used to work. What we used to be able to predict is no linger predictable. TIME has become more of a commodity than ever before. This technology won’t STOP advancing. This revolution eventually gets through the closed door. If or when we finally OPEN it, it begins to smack us in the face, trying to WAKE us up. This is not a dream. This is a NEW reality. Each day technology changes and it advances.




BinkNyc Culture


your brand’s inscription and message in stone. Technology is a committment you can not avoid. A message in stone is a solid commitment. It somehow makes everything you say and do more legitmate, more real. Carve your message in wood on your DOOR. If you fear casting or carving this message then you probably don’t have a true message or brand to tell. A real brand is a specific technology and idea and a commitment to something that the market wants. If you HAVE a brand and it is not profiting as you want it to, then there is something wrong. The technology we give to you helps with this.


The technology gives you incredible access to the human mind. We do this with you through a deeper insight into your customer’s mind than you’ve ever visited before. We call it the Neurochemical. It is a system that is used for stellar publicity and business growth—up to 300%.

Everyone is constantly using their minds. Even when they don’t realize it. We’ll argue that we are able to get your message in their mind. especially if they don’t realize it.

You company now becomes a solution for them, their wants desires and pain. Call us when you like. When you are ready to face the technology knocking at your door.

Neurochemical BinkNyc


BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples lives.