TriboroPT Press Release

THE QUEENS ODD-COUPLE…

. 
Triboro PT(Physical Therapy) has been in operation since 2007. 
Triboro is now in business for 12 years but that isn’t that odd? Is it? Nope.
.

Phillip Serras, P.T. and Rodney Ramirez, P.T. both worked for a PT office in Forest Hills from 2000-2007. Is this odd? Nope.

.

What’s so odd?

.

Is it the fact that Phil is Greek and Rodney is Haitian and Dominican? Nope.

How about the fact that both of them are born in Queens? Nope.
.
Nothing so ODD about all that so far. So, where’s the ODD part?
.
Coincidentally, as the universe would have it, they both trained in the Netherlands from 1997-1999 (same years) and never met until they both came back to the US, in Queens, in Forest Hills where they worked for 7 years. What are the odds of that happening?
.
Moreover, what are the odds that they would go into business together?
.
.

.

Well, this isn’t what makes the couple odd.

.
The odd thing that Phil and Rodney have a very particular way they practice Physical Therapy. They love learning and getting to know each and every one of their patients.
.
Anytime you go into TriboroPT.com you either get treatments from Phil, or from Rodney. That’s it. The other places have a farm of practitioners as part of their business model so you never know who is going to treat you this week. Phil and Rodney don’t work that way. They believe in a much better way to care for patients.
.
They are like the old school, family-style restaurants you find in places like Astoria. Old school Greek restaurants like Stamatis where nearly every night of the week Mr. Stamatis is there. He’s there to meet and greet and may even come over to your table, with a warm smile, to make sure everything is okay. If he’s not there, his wife will be.
TriboroPT.com is the family-style place to go for Physical Therapy. You get to choose from either Phil or Rodney. You will always work with the same 2 people until you are moving as good as new. That’s their brand and that’s their promise. You can call it odd but, it’s just good business.
.
TriboroPT.com
29-23 24th Avenue
Astoria, NY 11102
T: (718) 606-9513
F: (718) 606-9516
E: Info@TriboroPT.com
W: TriboroPT.com
.
———————————————————————————

 

Contact:

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BINKNYC.COM
😍 : BinkNyc@gmail.com

AntiMarketing: $1,100 for GEO

Client: GEO.coop
Location: Internet website
Assignment: Fundraising Goal: ($20K)
Budget: $100.

https://binknyc.com/the-rest-is-history/

A Designed Process

 

Research: Checked website: WHO would be interested in the content they provide?
Planning: Identified a clear point of fundraising engagement.
Creation: Wrote a single e-mail to their 1,800 subscribers.
Application: Keep Creative to the lowest cost possible ($100.).
Measure: Return to the client to see how the campaign did. ROI: $1,100.

The numbers don’t lie. 

GEO coop
Great organization for reorganizing US to a new economy. They asked for help with writing a fundraising e-mail. I obliged. The first e-mail of the campaign worked. It generated $1,100 the first week.
While that number isn’t impressive
to me nor my team but, the GEO.coop
was very surprised:
“We’ve been getting a lot better
response than I expected and some of the
donations have been rather large.”
One person took our
$1/week
to the next level: $365.

🙃

Then, they sent this and asked what I thought:
Wikipedia Appeal.jpg
They (the Wikipedia) are using GUILT in their appeal. 
One of the 86 Tenets from the
BinkNyc Culture’s: 
Neurochemical System
for branding and advertising is from the work

of the author: Sir David R. Hawkins M.D. PH.D.
In Hawkins, 680-page book (POWER VS. FORCE),
he gives GUILT a scale number of 30 

(a very low frequency). 
Here is the chart from the book:
Screen Shot 2018-12-02 at 11.51.33 AM.png
This type of GUILT message won’t convey LoveJoyWillingness, etc… 
and is unlikely to produce an influx of currency, generate excitement, 
generosity, etc… as they sound desperate, angry and/or perturbed in 
their appeal. This is no bueno. 
Please review the first e-mail I copywrote for GEO.coop 
and see which LEVEL • SCALE • EMOTION • PROCESS 
I used for the GEO appeal. 
The Process is simple: the higher the frequency, the better the return. 
GEO coopGEO coop reversed

 

The numbers never lie. 

This entry is to be continued…

..

Research:

A very brief research study showed that GEO.coop are “Thinkers” according to a lifestyle market system. People in this lifestyle are drawn by and to things that are logical, practical and orderly. This e-mail campaign appealed to their deeper, human being sensibilities using a keen and smart sense of humor. 

to be continued…. 

Application:

Here is how the e-mail read. 

November 23, 2018

HELLO GEO Subscribers,

How $12 helps
change the course
of Democracy.

We believe it can. This seems like it’s a short order to fulfill a tall claim. 

HOW? 

GEO is staffed by volunteers in this day and age. We are the THOSE who care about the development of our culture and the world. Despite all the good intentions in our hearts and minds GEO takes money to produce, not much, but something. 

We have developed a plan. It’s a simple way to cover our expenses.

We thought to ask or members for:

• $1 per month
• $2 per month
• $3 per month

JUST CLICK THE DONATE LINK AND GIVE $12, 24 and $36 for the entire YEAR.

Even with as little as $12 per year from you—would help everything flow.  

Cooperative and solidarity economic movements are now burgeoning. Social media has given us access to people like never before in history. We can expand our reach. 

GEO can be a dynamic presence in this day and age. We can support other cause and extend our reach. 

A $24 donation in solidarity will make that extended reach happen in the world.

This donation pays for

• Our webmaster who volunteers half-time, but wants to work more. 
• New software 
    – that allows us to connect remotely
    – record and transcribe special interviews
• Website domain and maintenance
• Outreach for marketing and broader public relations
• Do in-person meet-ups & special events.

JUST CLICK & DONATE SOMETHING $12, $24 or $36. for the Entire Year.

If you could mail a contribution, please make check payable to EDINA/GEO

EDINA/GEO,
P. O. 115,
Riverside, MD  20738-0115.

And, OF COURSE, if you want to donate more, no problem, we could use it. It will help. 

THANK YOU, BIG TIME!

The GEO Collective, 
GEO.coop

P.S. You can also go to our Get Involved page and sign up to do other things to support GEO like contribute: write an article, help edit articles, take photos or make graphics or art, or you can just join the GEO Collective and become something more than our individual selves. 

HOW AntiMarketing works

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out in a noisy world and among their competition. The methods we use are considered a radical approach that shows measurable increases to any business when the right techniques are applied.

Projected Advertising Growth by the Hustle.jpg

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage. This should happen without changing too much of the day to day business operations. Small business owners are fiercely independent so we handle this, with all due respect.

phoneringing

Thank you. Have a nice day.

 

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

BRAND vs. COMMODITY

 

BinkNyc Culture, Breuk Iversen

🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com

 

AntiMarketing: 200-300% Increase

SUMMARY

Client: Sweet Janes
Business Type: Ice Cream (+ frozen desserts)
Location: 27-17 24th Avenue, Astoria, NY 11105
Assignment: Increase Retail Business
Budget: $8,000-12,000. per year

https://binknyc.com/the-rest-is-history/

The Process (by design)

 

The first year we increased the AVERAGE MONTHLY INCOME for the business by over 300% (2015). The second year’s AVERAGE MONTHLY INCOME, (2016) was an increase upwards of 225%.

 

Sweet Janes, BinkNyc, Breuk Iversen, Astoria

Sweet Janes average monthly gross income over three summer seasons.

 

 

 

HOW

Sweet Janes logo (final)

Research: A study revealed: NO competing local ice cream manufacturers.
Planning: Increase PRICING: Ice Cream, Dairy-free, Non-GMO and vegan options.
Creation: Create Word-of-Mouth campaign for Summer 2015-16 seasons.
Application: Keep Creative to the lowest cost possible.
Measure: Return to client to see how the campaign did.

The numbers don’t lie. 

.

.

BinkNyc on LOHAS

Research:

Our research study showed that while Dairy-free, Non-GMO and Sugar-free frozen desserts enjoy a healthy 10% market growth each year, this is a relatively low number from our market perspective.

To people who have dietary restrictions, this means a great deal to those who are lactose intolerant, diabetic, etc. So for the Sweet Janes customers who sought this dietary feature, it was a winner. And they brought in 2 to 4 of their friends.

 

NYTimes Fudge Bars

 

Dietary restrictions are also important to Generation X and Baby Boomers as they age so we leveraged this ice cream feature to cater to their Demographics and Lifestyle:

 

DemoGraphic Lifestyles

Prism Lifestyles

The research took a month and
these charts are just a tiny sample
of the many of data we gathered.

 

Planning:

The plan was simple:  increase the business 300% each year. This increase in business growth is not normally possible for many professional marketers.

We suggested that the per scoop prices be increased by 50-75%. There was a gap in the Premium Market we could fill with Sweet Janes. The prices of the frozen desserts at the Sweet Janes store were positioned much higher than ice creams you could purchase at a grocer or supermarket. We knew that Homemade, on the premises, would be the market edge we wanted and needed for growth.

We knew client’s budget was low so we leaned into creating an economically smart solution creativity for advertising and cross-promotions. Once we knew our market and executed the advertising, we knew that all we needed to do was to get more customers into the store. It was a simple as that.

The logo was problematic, chubby-looking and confusing to customers. There was too much going on.

.

SWEET JANE LOGO.

________________________________

 

BinkNyc Culture, Breuk Iversen

 

Creation: 

We tested a small campaign, first, by taking two of the employees and bringing them to a local park with a cost-effective communications advertising strategy we called:
I Scream.”

It worked. It brought people right into the store. Just as expected, the campaign built 20% in more business over the next week.

Sweet Jane's

 

While that growth was happening we suggested redesigning the logo to be slimmer and sexier:

 

 

 

BinkNyc Culture, Breuk Iversen

Specialisms

Full services we provide.

 

Application: 

We then would apply AntiMarketing techniques to a Word-of-Mouth campaign for the summers of 2015 and 2016. The following was what we suggested to be new website text.

1.

Website:

Sweet Janes Brand-ID message

This is BRANDING

It was a powerful and effective BRANDING application. It got the attention of a lot of people who are aligned with this belief system. Even more customers came into the store. They brought even more friends too.

We additionally created 1. menus and ads, 2. brought in a couple of local chefs to manufacture to ice cream product, 3. cleaned and organized the interior/exteriors of the store, 4. trained the employees in optimal Communications Strategies, 5. designed the blackboard outside and inside of the store, and 6. ran Sweet Janes social media.

The whole application of the campaign was very inexpensive considering how much revenue we generated through a rapidly growing Word-of-Mouth campaign. There were lines outside of her store each and every night.

 

2.

Interior & Exterior:

(blackboard messages)

Sweet Janes Board.jpg

Sweet Janes Blackboard

 

 

The WARNING we give to our clients is that the campaigns often call for brash and bold moves in both the execution and its application. We wanted the products and the store to be remarkable. This was accomplished.

 

 

3.

Advertising and Collateral:

Sweet Janes ad.jpg

 

BinkNyc, Sweet Janes, Breuk Iversen


Sweet Janes: Partnering with local businesses… 

.

4.

Instagram: Sweet_Janes

Sweet Janes on Instagram

Measure

The fee we charged comparatively speaking was minimal. We had a lot of great ice cream and proof of [ AntiMarketing ] concept.

The first year we increased the AVERAGE MONTHLY INCOME  for the business over 300%. The second year’s AVERAGE MONTHLY INCOME, was upwards of 225%.

So, you may be asking: “Why did the income DECREASE in 2016?” It’s a great question.

This decrease was ONLY due to a decision the proprietor made with keeping some family and friends onboard: a disaster in most businesses. They weren’t bad people nor bad employees but they certainly weren’t up for the challenges we were facing regarding business growth. This lackluster on behalf of the owner was costly decision. It costed the proprietor $7,000-10,000 each month during the 2016 season.

Sweet Janes, BinkNyc, Breuk Iversen, Astoria

Sweet Janes average monthly gross income over three summer seasons.

In business we call this type of decision: The Founders Dilemma. It is much more common that you may expect.  

.

Sweet Janes sign Instagram Summa 2016

HOW we did it?

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out among the competition. The methods we use are a radical approach that shows measurable increases to any business when the right techniques are applied.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage without changing too much of the business operations. Small business owners are fiercely independent so we handle this with all due respect.

phoneringing

Thank you. Have a nice day.

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

 

BinkNyc Culture, Breuk Iversen

🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com

AntiMarketing: $87,800+ in 6 weeks

 

Client: Queens Meat
Location: 23-62 Steinway Street, Astoria, NY 11105
Assignment: Increase Retail Business (wholesale business is fine)
Budget: $1,500.

https://binknyc.com/the-rest-is-history/

Our designed process

Research: Checked prices and business offerings @ 8 other butchers in Astoria.
Planning: Identified clear (but challenging) differentiating factor to Queens Meat.
Creation: Create Word-of-Mouth campaign for Father’s Day & 4th of July.
Application: Keep Creative to the lowest cost possible ($149.).
Measure: Return to client to see how the campaign did. The numbers don’t lie. We created a 13% increase. 

 

Queens Meat Numbers

How We Did It

.

 

Research:

Our research showed that Queens Meat is perceived as one of the most unappealing butchers in Queens. While they are clean, overtly functional and offer a great product and an inexpensive price, their store is like a mini-industrial factory (not inviting to the public). They are also located on a very industrial/commercial block, at a bus stop, just off Astoria Blvd. (287 highway) with little opportunity for customer parking without getting ticketed.

They are also located right next door to a bread manufacturer. In other words, this strip is not inviting to walk-in and the newer residents moving in.

BinkNyc, Queens Meat, Steinway Street

BinkNyc, Queens Meat, Steinway Street

 

The research took a week. We walked into 8 local butchers, checked all the competition’s online reviews and what people are saying on their Social Media. We did a brief competitive analysis of their Top 4 competitors to review:

QM Competitive Analysis

.

.

Planning:

The plan was simple: make more money in retail

The prices are lower and competitive with the other butchers around Astoria. We identified a clear differentiating feature to Queens Meat—their place: It’s UGLY.

 

And I told them that directly.

 

The owners are a pair of business men, one Greek and the other Albanian. They could handle the truth: that their store looks more like a factory than a nice retail shoppe.

The staff can be rude at times depending on how busy they are. They’ve been there for 30 years. Everyone gets a little tired of any job after 30 years.

 

BinkNyc Culture, Breuk Iversen

.

.

Creation: 

We were hired to create a Word-of-Mouth campaign for Father’s Day & 4th of July. This creative execution required a radical move, something outside of the norm. We took THE UGLY industrial look the store had and used it as an asset to benefit our client.

We arose to the challenge.

Specialisms

Full services we provide.

 

They listened openly to the opinion that was shared with them, honestly and openly,  without being offended. We preferred to tell them the HONEST and BRUTAL truth rather than lie and sugar coat the problems we found with their aesthetic.

Aesthetics are a problem that CAN BE fixed. A full-on renovations would have costed them upwards of $40,000 but they weren’t interested in that kind of renovation. They allowed us to get to work for them at the price we initially agreed on. The other solution was to have them open on a more business friendly street.

_______________________________________________________

This was their previous sandwich board. The way they displayed the meat’s condiments on the counter is brash and has a no nonsense, take it or leave it, approach:

 

.

.

Application: 

To apply AntiMarketing techniques to a Word-of-Mouth campaign for Father’s Day & 4th of July. The application of the creative called for a brash, bold move. We took THE UGLY and used it as the main differentiating factor from the other butchers.

The campaign was divided into three parts:

  1. 1,000 Business Cards
  2. A new sandwich board outside
  3. Three new all-American flags.

1.

Business Cards (front):

Queens Meat front

Queens Meat: It’s Not Pretty. 

On the back we used these humorous headlines, A different one on each card.

Here are all of them:

Queens Meat for Pirates

We printed 1,000 business cards on an 11″ x 17″ (Tabloid) sheet adding these different headlines on the back. We then printed and cut them and placed them in doorways and left them on the windshields of local cars—1,000 of them.

Apparently and expectedly we got the attention and walk-ins we wanted on Father’s Day. The place filled up with people. In just six weeks, we generated a $87,800 increase in business.

The 4th of July was an even
better business day for them
and it was the first time in
30 years of business that
they were sold out of 25lb.
boxes of bacon, chopped
meat, and souvlaki.

 

Queens Meat Cards (back)

.

2.

The NEW sandwich board outside read:

 

.

3.

The all-American flags were hung on the awning and looked like this:

 

Queens Meat:

Queens Meat (flags)Queens Meat Flags

This campaign launched mid-June a week before Father’s Day. For the 4th of July, there was a line outside the store and some of the normal offerings were sold out by the early afternoon (as mentioned above).

By mid-July we went back for a follow up meeting. The campaign had generated 13% over their normal 15% annual growth, equaling $87,880. to be precise. This total percentage increase for the month of June was 28% when we compared their performance for the previous three years. This was according to their handwritten accounting ledger which they brought up from their office in the basement.

Queens Meat Numbers

They were happy and amazed that it actually worked and perplexed at the same time.

Measure

The fee we charged was only $1,500. It was a little test and not meant to be a big money making endeavor for us. The material expenses we needed was for a sandwich board, purchased second-hand from another client of ours for $20. We also bought a white magic marker for the lettering on the board: $8. The three flags were under $10 each, ordered from Amazon. and the most expensive material cost was for 1,000 business cards which was $90.

Total Expenses: $149.

 

See our next entry where we increase business growth 200-300%
BinkNyc, antimarketing, breuk < Click Here 

Sweet Janes logo (final)
🤖 : (718) 578-6613
😍 : BinkNyc@gmail.com

 

.

.

HOW we do it:

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out, proudly and boldly among the competition. The methods we use are this radical approach showing measurable increases to any business when the right techniques are applied to the right business. 

There’s no fooling customers. They know the truth. In fact, we all do.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage without changing the internal business operations. In this case it worked out really well.

phoneringing

We congratulated the men of Queens Meat 🥩 for having the audacity to run with the campaign we proposed. It was an approach which is outside the norm and certainly outside of many people’s comfort zones.

It’s not all that often we get smart, daring clients but when we do, they win. Then, we win by default.

But, the biggest winners of all is always the customer. The customers are the people that deliver the money into the business. They come first in our book. The campaign was designed for them. A little smile goes a long way.

Describing all the techniques we used to create this humorous and powerful AntiMarketing campaign here would require too much writing. The subtlety in the 3 applications applied here would also mean writing an entire book. We may include this case study in a book someday.

The campaign didn’t come out of thin air. We didn’t just guess it would work. We knew it would work. There’s only a few companies that do branding, design, communications and advertising like we do.

Allow us to help your business excel, if you want to make more money. Yes, we are going to suggest something you wouldn’t expect but, that’s one of the reasons clients hire us.

Maybe you can call us. You may be happy you did.

 

Thank you. Have a nice day.

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

 

BinkNyc Culture, Breuk Iversen

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com

Branding vs. Commodity

This PDF cover the basics and most important aspects of Branding. This is usually where most businesses get confused with the true definition of Branding and why branding has little to do with a logo*, packaging*, business cards*, brochures* or a website*. Those items* just listed have to do with Design elements which should proceed after a Brand-ID has been set.

Read the PDF attached below to see what you think.

Complimentary Download:
BRAND vs. COMMODITY

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

BRAND vs. COMMODITY

 

 

 

 

• Breuk Iversen • (718) 578-6613 • BinkNyc@gmail.com

 

 

 

 

 

What are the best opportunities

ETG Stores

 

It was my absolute pleasure to conduct thorough research for the Every Thing Goes stores for the second quarter in 2018. The reports and information (links) below is what guided the intelligence to recommend certain approaches and paths to marketing the stores.

Navigating a path or journey is easier when you have a map. Having a map assures a safer, smarter and more enjoyable trip. It makes the unknown, known.

 

 

Bad ads, good ads, BinkNyc, Breuk Iversen

 

ETG (Marketing Plan) v1.8 <

  1. Introduction
  2. Ganas Community
  3. BRAND vs. COMMODITY
  4. Every Thing Goes (week 1 report)
  5. First Nine Days
  6. Every Thing Goes (Research) v2.6

• St. George and Stapleton (Demographics)


• How Customers Think (G. Zaltman – Harvard University)
• Human_Behavior: The_Complete_Pocket_Guide (ETG)
• Social Neuroscience (ETG)
• Cornell Food Psychology Consumption Study (BookCafe)
• 11211 Antimarketing Williamsburg Brooklyn (ETG)
• Whole Earth Catalog 1969 (BookCafe)
• EMO-CONTAGION (ETG)
•John Maeda: Laws of Simplicity (MIT)

  1. ETG (Market Strategy) v1.0
  2. ETG (Marketing Plan) v1.8

 

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

 

BinkNyc Culture, Breuk Iversen

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BINKNYC.COM
😍 : BinkNyc@gmail.com

 

 

 

 

Every Thing Goes Sale Sign v2.1

Every Thing Goes Sale SignEvery Thing Goes Strategy

Every Thing Goes Presentation

 

Every Thing Goes - ETG

WANTED: A Cool Outfit (EtgStores.com) #etgthroftandvintage

Every Thing Goes - ETG

WANTED: Incense Buddha (EtgStores.com) #etgfurniture

Every Thing Goes - ETG

WANTED: Jester Hat (EtgStores.com) #etgthroftandvintage

Every Thing Goes - ETG

WANTED: Embroidered Sneakers (EtgStores.com) #etgthroftandvintage

Every Thing Goes - ETG

WANTED: Smart Book (EtgStores.com) #etgbookcafe

Bad ads, good ads, BinkNyc, Breuk Iversen

Bad advertising, good advertising.

__________________________________________

 

BinkNyc Culture, Breuk Iversen

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com

 

 

Neurochemical, BinkNyc, Breuk Iversen

AntiMarketing: Interactive

Why Interactive Storytelling Matters

In a Snapchat and FOMO (fear of missing out) era, you can no longer assume that readers are consuming your content in its entirety. In fact, the average user spends 8 to 15 seconds on a piece of content.

IMG_2930

So how do you harness audiences’ ever-decreasing attention spans?

By giving them an active role in their content consumption process by incorporating interactive storytelling tools into what you publish. Such tools are proven to increase engagement, on-site dwell time and social share rates.

In this guide, we’ve gathered 45 innovative and versatile examples of interactive content in leading industries. Each industry poses its own obstacles and unique characteristics, but share one common denominator: interactive content works for all topics and audiences.

Each example within is followed by actionable tips for content creators of all levels and budgets, teaching you how to incorporate these engaging experiences into your very own content marketing strategy. This guide should serve as motivation to dip your toe into interactive content creation while you draw inspiration from items that perhaps relate to your own business and needs.

With such strong examples to reference, we have no doubt that this guide will help you take your interactive content strategy a few steps further, and boost your audience engagement successfully.

Entertainment

An industry built on performances – whether TV, music, or the big screen –  must create immersive content that takes consumers on a journey. And in a world where social media and the 24/7 news cycle bring audiences closer than ever to their favorite celebs, published content needs to use every tool in order to keep up.

 

1)  An Array of Interactivity

An Array of Interactivity

[View more here]

This is a great example of using multiple interactive elements to tell the story of a legend. In this innovative article, Salon was able to show the many talents and faces of Mary Tyler Moore by implementing text, video, moving images, and more. Even more, the outlet incorporated a poll to ask readers to pick their favorite Mary Tyler Moore performance of all time.

How can you incorporate this into your content marketing? Why choose a single interactive element, when you can have them all? Decide on the message you wish to deliver and pair it with the perfect interactive storytelling tool.

 

2) Combining Online and Offline Experiences

Combining Online and Offline Experiences

 

[View more here]

Award season is also viewing-party season, with audiences eager to share their opinion before and after the festive ceremonies take place. People used a Playbuzz-powered poll to create an online (and printable) ballot that enabled readers to predict Grammy winners.

How can you incorporate this into your content marketing? Creating entertaining assets for readers to interact with online, or have the option to download and print, is a wonderful way of giving them a choice between an online or offline experience.

 

3) The Big Picture and the Small Details

3 - HSCM - Playbuzz - Info is Beautiful .gif

[View more here]

Viewers love trivia about their favorite movies, and this is a visually appealing way to serve it to them. Breaking the movie down into specific scenes clarifies which parts are based on a true story, while color-coding gives readers a broader overview.

How can you incorporate this into your content marketing? For a more holistic reading experience, allow readers to go back-and-forth between the small details and the big picture.

 

4) Questions from the Audience

4 - HSCM - Playbuzz - Interlude.gif

Cutting-edge interactive video technology turns an ordinary online interview into an engaging “choose your own adventure” for readers, inviting them to play the interviewer and feel as if they are communicating directly with stars.

How can you incorporate this into your content marketing? Asking viewers to provide insights and questions in real-time is a great way to improve audience engagement, as well as the interview itself. Today’s social tools for live-streaming (such as Facebook Live or a Twitter chat) allow you to do so without having to rely on custom, paid technology.

 

5) Creating an In-Text Playlist

5 - HSCM Playbuzz - NYM.gif

[View more here]

For music-focused content, embedding sound within the text itself makes perfect sense. In what looks like a typical editorial piece, The New York Times surprises readers with an in-text playlist to set the right mood.

How can you incorporate this into your content marketing? Instead of describing sound to readers, it is always better to hit “play” and allow them to experience it firsthand. For an easier solution, simply embed YouTube videos between the lines. Here’s how to do that.

Business

For those who still believe that interactive storytelling tools are meant only for lighter topics, this industry proves otherwise. Few subjects are as serious and sensitive as business matters, and the following examples demonstrate how interactive content not only complements such topics, but also stands out in an environment that’s typically not considered engaging.

 

6) A Friendly Take on Calculators

6 - HSCM Playbuzz - Calculator .gif

[View more here]

This is a creative take on the online calculator, which includes a series of questions regarding readers’ cash flow, and an end result for them to follow up on. The text-based calculations are more detailed and user friendly, yet remain analytical in nature.

How can you incorporate this into your content marketing? Play around with your mix of written content for blog posts and ebooks and instead think about investing in developing tools that your audience will love and use to help them solve problems or delight them by developing a fun tool that’s shareable.

 

 7) Cut (the Video) to the Chase:

7 - HSCM Playbuzz Video Cut.gif

[View more here]

Adapting listicles to the age of video can be done by dividing a lengthy clip into Video Snaps. Each snap can be edited from a different video, and is assigned a customized title and color. Once viewed, readers can share the snap (or in this case, perhaps the side job) they enjoyed most on their social channels, or the entire article.

How can you incorporate this into your content marketing? Instead of including full-length videos, cut to the chase (literally) and only include the parts that are truly instrumental to your message. Gone are the days of “skip to 1:32 to view this” video content.

 

8) Innovative Tools for Traditional Topics

8 - HSCM Playbuzz Swiper.gif

[View more here]

Tinder for investments? Yes, please! Swiper, a storytelling tool by Playbuzz, turns the intimidating issue of stock investments into an approachable, interactive flow. It allows the publisher to ask readers for a relatively high level of involvement by featuring a long series of short, interactive decisions.

How can you incorporate this into your content marketing? Don’t be afraid to use modern techniques when dealing with more traditional industries. Embrace new storytelling tools and surprise readers with a unique take on a familiar subject.

 

9) Work Your Way to the Highlights

9 - HSCM Playbuzz - Fortune Slideshow.gif

[View morle here]

A slideshow that provides a countdown effect is impactful in building suspense. All of the companies rated on this list are arranged on a progress bar, which allows readers to easily keep track of their advancement.

How can you incorporate this into your content marketing? Combine a set of tools by featuring images, numbering, and text. Allow readers to gradually work their way to the highlight of the article to keep them interested and on-site longer. Don’t forget to add a status bar like in the example above to let readers know how far along in the content they are so they can skip ahead if they want.

 

10) Why Choose? Display All Content Aspects

10 - HSCM Playbuzz why choose.gif

[View the full article here]

This interactive infographic features a great number of ways to map investment types and demonstrate to clients how it aligns with their goals. Readers can view the content from different angles, which increases on-site dwell-time.

How can you incorporate this into your content marketing? If you’re finding it difficult to determine which aspect of your content to display, include more than a single answer to the question and expose readers to the various facets of your offering.

 

11) Immediate Satisfaction

11 - HSCM Playbuzz - Immediate Satisfaction.gif

[View more here]

There are times when readers want answers, pure and simple. In order to give them just that, The Telegraph created an online form for audiences to fill in their details and immediately get the results of the business rates in their area.

How can you incorporate this into your content marketing? Start by asking yourself what it is that readers expect to achieve in reading your content. If you can give clear answers to burning questions, your value to readers will become remarkably clear. Not sure how to give value to your readers? Start by understanding your core buyer personas.

Sports

Diehard sports fans don’t just watch games – they live for them. That’s why interactive content pairs so well with the world of sports, enabling publishers to make their audiences feel like part of the game.

 

12) Research Before Ranking

12 - HSCM Playbuzz - Vote ESPN.gif

 

[View more here]

To assist readers in ranking their favorite cricket shots, ESPN made sure to put each nominee in context, adding an image of the shot, in-depth text description and even a link to the full video. The publisher’s investment paid off, with over 50,000 shares of the item on social media.

How can you incorporate this into your content marketing? Go the extra mile and provide 360-degree research and coverage, allowing readers to concentrate only on the positive interactions of ranking and sharing.

 

13) Mobile-First Interactions

13 - HSCM Playbuzz - Sports Mobile First.gif

[View more here]

This is a mobile-first, interactive content experience that allows readers to make a series of quick decisions in a Tinder-like fashion, by swiping images left and right. The item combines the sports arena with the fashion world, creating a surprising and engaging combination that speaks to a variety of audiences and allows readers to share their opinions.

How can you incorporate this into your content marketing? Play around with interactive content about sports that lets readers easily swipe on the page and make fun, quick decisions to keep their attention and engagement about your sports content, as well as calling out the less-talks about angles of sports that provides a competitive edge against other sports content providers.

 

14) Visuals Are Everything

14 - HSCM Playbuzz Visuals Simone.gif

[View more here]

The New York Times’s branded content studio created an aesthetically stunning campaign around a major moment in time, utilizing imagery and video footage to tell the story of Olympian superstars. The emphasis on visuals suits the content’s theme, with textual segments supporting the images and tying the narrative together.

How can you incorporate this into your content marketing? Even without your own in-house design studio, you can embrace the visual-heavy approach and incorporate videos, GIFs and imagery into your content. To find the perfect image, visit free stock sites such as StockSnap and Gratisography, or freely access Getty Images when creating content on Playbuzz.com.

 

15) The Most Updated Stats

15 - HSCM Playbuzz - Updated Stats.gif

[View more here]

This company aims to provide in-depth analysis to professional sports content, focusing on clickable charts and stats that update in real-time. We can expect a company that specializes in sports-related content to provide fans with specific information in an engaging packaging.

How can you incorporate this into your content marketing? Adopt a data-focused mindset and let the numbers tell their story. Allowing the stats to update in real-time will keep your story relevant much longer, and you’ll be able to include far more information without exhausting readers.

 

16) Let Readers be the Judge

HSCM - 16 Playbuzz NFL Mock Draft.gif

[View more here]

Sports fans have turned their hobby into a social activity via game night at a local pub and of course, fantasy leagues. Here’s an example for content that follows suit. By voting for their favorite players, readers actively share their predictions for the upcoming season and even express their views on athletes’ salaries.

How can you incorporate this into your content marketing? There are a number of online tools that allow you to create your very own poll. Ask readers to step out of the comments section and share their opinion within the content itself.

Technology

The tech-savvy audience has seen it all and has high standards as to what’s innovative and unique. It’s no wonder that the industry responsible for building brilliant interactive content tools is also one of the first to embrace them. Above all, this industry proves that even stellar technology needs to be coupled with the right narrative to make the biggest impact.

 

17) Competitive Content Traditions

17 - HSCM Playbuzz Competitive Content.gif

[View more here]

This sports-inspired example relies less on specific tools and more on the creative approach to content, turning the software as a service (SaaS) arena into a competitive sports event where companies compete annually for readers’ votes.

How can you incorporate this into your content marketing? Two brilliant ideas stem from this tactic: you can add a competitive element to your content, and create your own content tradition to serve your long-term strategy.

 

18) Grading or Reviewing the User’s Own Content

18 - HSCM Playbuzz Website Grader.gif

[View more here]

This personalized web experience allows users to type in their website and receive a detailed analysis based on different criteria. By pointing out specific pain points and providing actionable tips, the content turns into a lead-generator, getting the conversation between HubSpot and potential users started.

How can you incorporate this into your content marketing? Personalization is key for building relationships with your audience. Pointing our opportunities for improvement and growth in an interactive way increases the trust your readers have that your brand is an expert in this topic and industry, which is easily done through interactivity. Think: “Show, don’t tell.

 

19) Interactions Speak Louder Than Words

19 - HSCM Playbuzz - Gum .gif

[View more here]

GumGum, a company specializing in image recognition, was able to demonstrate its technology by zooming into website images. This is a great way of putting your money where your mouth is – instead of simply claiming to do something, the company took action by providing an interactive pitch on their site.

How can you incorporate this into your content marketing? Don’t just write about a product feature – show your audience in real-time. Doing so via content and using interactive tools that are less text-heavy delivers a strong message. This will keep visitors engaged and increase your chances of converting them.

 

20) Let the Numbers Do the Talking

20 - HSCM - HSCM Playbuzz ROI Calculator.gif

[View more here]

This is a simple and practical way of adding a personalized, analytical aspect to content. By incorporating an online calculator and asking visitors a series of questions, the creators allow numbers to take the lead and give an honest review of the money users could be saving.

How can you incorporate this into your content marketing? Remember that sometimes the simple, straightforward approach works best in both delivering your message, and in asking prospective clients questions regarding their business characteristics and conduct.

 

21) Digestible, Interactive Content

21 - HSCM - Playbuzz - LIst .gif

[View more here]

Lists are a classic tool for interactive storytelling that don’t require any specific action on the reader’s end (besides a simple scroll), but still manage to engage the audience effectively. This list of Samsung facts is a digestible take on content creation, perfect for today’s attention spans (or lack thereof).

How can you incorporate this into your content marketing? Be sure to form articles that get right to the point and deliver the content in short, engaging segments. Announce the number of paragraphs in the title, to assure readers that the content within can be easily consumed.

 

22) Search as an Interaction

22 - HSCM Playbuzz - Billion dollar.gif

 

[View more here]

Delivering a large amount of information is a challenge for content creators. This example does so using searchable, visual stats. The facts are arranged in a number of ways, including a recorded timeline for readers to hit “play” and simply watch.

How can you incorporate this into your content marketing? Search is an interactive action on its own, and can be easily incorporated into your content. Using search provides readers with a task to keep them engaged, while presenting a healthy amount of information in a positive manner. Adding search options very much depends on the content you create, but tools like FlippingBook and Viostream make even PDF and Video content searchable.

Education and Non-Profit

Content creators have an important mission: to educate and influence readers. This is true for  any content industry as it’s always important to keep readers informed, but it becomes that much more crucial when the topic itself is education and non-profits.

 

23) Approaching Personal Topics

23- HSCM Playbuzz - The Next 5.gif

[View more here]

Educating readers about their self-growth is an important and complicated mission that involves asking personal questions. Here we see an example for interactive content’s ability to overcome this challenge by surrounding such questions with engaging visuals.

How can you incorporate this into your content marketing? Personalize your content by asking for readers’ names and using this information to form an automated online conversation, making it even easier to approach sensitive topics or ask for contact information. A personalized experience will make your audience feel as if they are interacting with humans and less like they are filling out yet another form.

 

24) A Modern Take on Surveys

24 - HSCM Playbuzz - Modern Take.gif

[View more here]

Polls are today’s survey tools, allowing readers to share their views easily, and learn how others feel about the same topics. For this article on colleges, polls served the young audiences perfectly, proving that surveys don’t have to be boring.

How can you incorporate this into your content marketing? You can easily adopt this storytelling tool and incorporate into your own content, creating a poll-based piece and following up with an article that analyzes the final results.

 

25) Interactive Maps and Visuals

25 - HSCM Playbuzz - Interactive Map .gif

[View more here]

This interactive map presents data when hovering over specific states, and dives into the stats after clicking. This makes information that much more accessible, and gives readers the option to discover more, if they choose to do so.

P.S. – Check out another cool example of interactive maps in example 44!

How can you incorporate this into your content marketing? For presenting a geographic distribution of data, create a interactive map to help readers visualize the topic. Check out free tools like Mapme and MapMaker Interactive to create your own. Using icons and uplifting design elements makes complicated topics seem more digestible.

 

26) The Online Prehistoric Cave

26 - HSCM - Playbuzz Edu.gif

[View more here]

Some of the most inspiring forms of interactive content match the topics they address. This example allows readers to follow the ancient cave paintings as if they are touring a prehistoric cave, with color-coded topics to provide insights.

How can you incorporate this into your content marketing? Making history come to life can be a hard task! Don’t shy away from numbers and important facts, but don’t skimp on the imagery and engagement either. Leave the canvas clear for creative imagery and video, while the text wraps the visuals but does not interfere.

 

27) Gamification as a Form of Education

27 - HSCM Playbuzz - Interactive Classroom -1.gif

[View more here]

This interactive animation aims (and succeeds) at educating readers about a potentially intimidating experience in a friendly, gamified and comprehensible way. Viewers can choose a character to represent them in a mock courtroom and learn about various court-related situations.

How can you incorporate this into your content marketing? Simplify complex topics for readers with a combination of gamification and snackable insights. Animate a relevant scenario and personalize the content by allowing the reader to customize their own “character”.

 

28) Covering a Mass Amount of Information

28 - HSCM Playbuzz - Historiography.gif

[View more here]

Creating an interactive visualization of the years 1600-2000 is quite the challenge, but Matan Stauber discovered one way of approaching the task: by reducing each event to a tiny dot on a timeline that expands when hovered on.

How can you incorporate this into your content marketing? Here’s another inspiring angle for covering mass amounts of information without scaring readers away. You too can focus on the big picture, and only provide information to readers who express interest in a certain part. Check out free timeline tools like Sutori and Tiki-Toki.

Retail

Unlike other content categories, retail faces the unique challenge of delivering a message that sells not only an idea, but also a tangible product. This industry is characterized by extremely actionable content types, designed to motivate readers to move forward in the buyer’s journey and ultimately make a purchase

29) Walk the Customized Walk

29 - HSCM Playbuzz - Converse.gif

[View more here]

Giving customers the option to customize their product deepens the connection between audiences and brands. Converse manages to do so by giving site visitors the chance to design their own shoes and create one-of-a-kind products.

How can you incorporate this into your content marketing? For retailers who have the budgets and resources, this is a great model that showcases how personalized engagement can lead to a conversion.

 

30) The Multiple Message Struggle

30 - HSCM Playbuzz - Packaging.gif

[View more here]

This product page turned the obstacle of multiple pricing offers into a strength by building an interactive pricing experience in which site visitors choose their location to obtain all the necessary details.

How can you incorporate this into your content marketing? Many companies struggle to address multiple target audiences on their websites. Instead of compromising your business message, create an interactive journey for site visitors that ensures they get the right content while providing you with insights.

 

31) A Shoppable Content Experience

31 - HSCm Playbuzz Digital magazine.gif

[View more here]

This article demonstrates a deep understanding of the mindset of fashion magazines readers. By addressing the immediate need to own viewed items and looks, shoppable content provides an ingenious and innovative solution for converting readers into buyers.

How can you incorporate this into your content marketing? If you lack the resources to create professionally shoppable content pieces, find an easier path to supply readers with all the information they might need to make a purchase. Emailing them about a new collection? Let them buy the looks you showcase in your communication, linking directly to a cart on your site that includes the items they liked.

 

32) Body of Truth

32 - HSCM Playbuzz Price of beauty .gif

[View more here]

This clickable infographic enables readers to click on body parts to learn interesting details about the beauty rituals they involve, past and present. This is an interesting way of adding an educational layer to the topic of beauty products and regimens.

How can you incorporate this into your content marketing? If you choose to create an interactive infographic, pay close attention to the shape of your interactive map and try to make it more appealing and relevant. Choosing a body-shaped map kept things in context for this article. You can use inforgraphic-creation tools, such as Visme and Piktochart.

 

33) Zoom-in on What Matters

33 - HSCM Playbuzz - 100 years of fashion.gif

[View more here]

This article, which heavily relied on Flip Cards, allows readers to view an entire look, and then click to turn the image and zoom-in on the signature accessory.

How can you incorporate this into your content marketing? Highlight certain parts of a look or image by creating a section of your content devoted to them to give readers more details about their background or availability.

 

34) Adapting to Today’s Dialogue Tools

34 - HSCM - Playbuzz - Refinery 29.gif

[View more here]

This Playbuzz-powered Convo item turns interactive content into a text-like dialogue, making readers feel as though they are going through someone’s personal text messages. Here’s an example of turning conversations with salespeople into relatable a retail-focused narrative.

How can you incorporate this into your content marketing? Create content that matches your audience’s go-to communication channels. Design dialogues to resemble text messages or social media posts and keep readers intrigued.

Design

Design is present in many of the inspiring interactive examples we have placed in other categories, as great visuals form the base for published content on all subjects. Therefore, when it comes to pieces meant for design professionals, publishers and brands have to show extra creativity and attention to detail.

 

35) Images with a Twist

35 - HSCM Playbuzz - Creative Homepage.gif

[View more here]

At first glance, there doesn’t seem to be anything interactive on Imagery’s website. However, when visitors hover over certain icons, the image is replaced, encouraging them to continue investigating what the site – and the company – has to offer.

How can you incorporate this into your content marketing? Sending your audience on a scavenger hunt is a smart way of increasing their interest, boosting your on-site dwell-time, and reminding audiences that you have more to offer than what first meets the eye. Don’t have a ton of resources to devote to your site? Check out the free and subscription plans Wix or Weebly offer.

 

36) Simple Tricks Go a Long Way

36 - HSCM Playbuzz - Mullenlowe-1.gif

[View more here]

The company features a simple, responsive, and gamified design to engage readers. Computer-mouse movement attracts the dots that form different shapes on the company’s website, and provides a strangely fulfilling experience for visitors.

How can you incorporate this into your content marketing? This is all the proof you need that less is more. No need to go overboard in order to showcase your creative side and skills.

 

37) Interactive Animations Gamified

37 HSCM Playbuzz Gamify.gif

[View more here]

What better way to demonstrate interactive design skills than by crafting a brilliantly designed, interactive CV? Designer Robby Leonardi made some noise with his groundbreaking approach to job hunting, creating an animated “game” where his skills and experience are the main components.

How can you incorporate this into your content marketing? If you happen to be looking for your next adventure, Leonardi should inspire you to be creative and daring. If not, notice the clever use of animation and the consistent narrative that ties images and text together. To add animation to your content, try these free tools: PowToon and Animaker.

 

38) Tell the Reader Something About Themselves

38 - HSCM Playbuzz Martha Stewart.gif

[View more here]

This image-based interactive quiz features a set of carefully selected images, and encourages users to find their true “kitchen personality.” It breaks the distance between Stewart’s show and the audience, while showing a more personal and approachable side of the publisher.

How can you incorporate this into your content marketing? Never underestimate readers’ interest in content that is all about them. With a quiz, your audience can leave the content experience having learned something new about themselves, and then feel excited to share their results with friends to compare. Try to make the content you push out as relevant to the individual reader’s world as possible.

 

39) A Variety of Tools From a Cohesive Narrative

39 - hscm playbuzz.gif

[View more here]

This inspiring example features a variety of storytelling tools that allow the publisher to highlight images, video, bullet-points and quotes. The How To summary card gives clear instructions to readers and adds a more practical aspect.

How can you incorporate this into your content marketing? Pay close attention to the color palette of your content’s visuals. In this Christmas-themed article, we see a lot of festive colors, keeping the article on-topic while making the content pop.

Food and Events

Gatherings with friends, family and coworkers often take place over a meal. That’s why in this industry, we can expect to see examples that are just as delicious and drool-worthy online as they are offline. Items featured in this category should be entertaining, visually enticing and easily digestible.

 

40) Predicting the Pain Points of Travel

40 - hscm playbuzz.gif

[View more here]

Whether or not your travel partner will make or break your trip is one question all backpackers ask themselves before embarking on a new adventure. Orbitz knew what was on their audiences’ minds, creating an online quiz that addresses this burning question specifically for business travelers.

How can you incorporate this into your content marketing? Everyone loves interactive quizzes, but when creating one for your business, always think of what your audience would invest time in investigating. This is particularly true when you wish to exchange results for readers’ contact information.

Want to create a quiz for your own site? Check out the Playbuzz quiz tool.

41) Save Readers the Trouble

41 - hscm playbuzz.gif

[View more here]

Combining video with a visually-stimulating summary card that especially caters to recipes makes it easy for viewers to prepare the dish themselves without having to pause the clip and write anything down.

How can you incorporate this into your content marketing? Remember that engagement should always focus on what readers would like to do, rather than what they have to do. Save your audience time and trouble wherever you can.

 

42) Video Recipes Simplify the Cooking Process

42 - hscm playbuzz.gif

[View more here]

Once again, this is an excellent example for easy-to-follow recipes. Using Video Snaps by Playbuzz, the publisher divided the video into different stages (snaps), saving viewers the trouble of pausing before each step, and making it super easy to follow and cook.

How can you incorporate this into your content marketing? Answer the frequently asked question of “Where am I in the recipe?” by giving each snap a title, and when it comes to recipes in general, create a step-by-step guide to help usher your audience through.

 

43) Let the Relevant Content Shine

43 - HSCm playbuzz.gif

[View more here]

We normally don’t expect much from concert line-ups, but this example manages to surprise us. The creators provided concert-goers with essential information in a creative way and allowed them to choose different music genres, and learn which of the performing artists belong in each category by fading all irrelevant performers away.

How can you incorporate this into your content marketing? This is a relatively easy trick that can go a long way with your audience. Take the extra step by hiding some of your content and highlighting only the important section for your audience.

 

44) Images Are the New Seating Maps

44 - hscm playbuzz.gif

[View more here]

Seating maps are often unfriendly to users, and require a big imagination in order to envision your view from the seats you choose. Here we see how a single image, displaying the stage-view from each seat, can save users the time, trouble, and heartache of arriving to a show only to realize they’re in the nosebleed section.

How can you incorporate this into your content marketing? If you include a seating chart on your site, you can recreate this content yourself. Simply upload an image taken from each seat, and don’t keep your audience guessing. Use tools such as iiCreator or SimpleTix to make your seating chart more informative.

 

45) Visuals Good Enough to Eat

45 - hscm playbuzz.gif

[View more here

More than anything, the visual aspect of this piece of content stands out. Beautiful images grow and move as readers scroll down to consume the article, adding to their excitement. The investment on readers’ end is quite minimal, as the content itself is so mesmerizing.

How can you incorporate this into your content marketing? People eat with their eyes, so make sure your visuals are on point when creating a food-related content piece. Another great lesson here is to help readers keep track of their reading by using a side progress bar.

Conclusion

As you can see, interactivity adds a new dimension to your content, creating a unique and engaging experience for readers.

To get started with your own take on interactive content, think about what’s most important to your audience and choose the tools that will allow you to address their needs. Whether you opt for something that simplifies your message, beautifies it, or gives it a certain edge, the above cases should provide you with more than enough inspiration.

Ready to bring your new interactive content ideas to life?

 

BinkNyc Culture, Breuk Iversen

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com