Client: GEO.coop
Location: Internet website
Assignment: Fundraising Goal: ($20K)
Budget: $100.
A Designed Process
Research: Checked website: WHO would be interested in the content they provide?
Planning: Identified a clear point of fundraising engagement.
Creation: Wrote a single e-mail to their 1,800 subscribers.
Application: Keep Creative to the lowest cost possible ($100.). Plus two more subsequent e-mails for $150.
Measure: Return to the client to see how the campaign did. ROI: $1,100.
The numbers don’t lie.
to me nor my team but, the GEO.coop
was very surprised:
“We’ve been getting a lot better
response than I expected and some of the
donations have been rather large.”
One person took our
$1/week
to the next level: $365.
BinkNyc Culture’s: Neurochemical System
for branding and advertising is from the work
of the author: Sir David R. Hawkins M.D. PH.D.
In Hawkins, 680-page book (POWER VS. FORCE),
he gives GUILT a scale number of 30
(a very low frequency).
and is unlikely to produce an influx of currency, generate excitement,
The numbers never lie.
This entry is to be continued…
..
Research:
A very brief research study showed that GEO.coop are “Thinkers” according to a lifestyle market system. People in this lifestyle are drawn by and to things that are logical, practical and orderly. This e-mail campaign appealed to their deeper, human being sensibilities using a keen and smart sense of humor.
to be continued….
Application:
Here is how the e-mail read.
November 23, 2018
HELLO GEO Subscribers,
How $12 helps
change the course
of Democracy.We believe it can. This seems like it’s a short order to fulfill a tall claim.
HOW?
GEO is staffed by volunteers in this day and age. We are the THOSE who care about the development of our culture and the world. Despite all the good intentions in our hearts and minds GEO takes money to produce, not much, but something.
We have developed a plan. It’s a simple way to cover our expenses.
We thought to ask or members for:
• $1 per month
• $2 per month
• $3 per monthJUST CLICK THE DONATE LINK AND GIVE $12, 24 and $36 for the entire YEAR.
Even with as little as $12 per year from you—would help everything flow.
Cooperative and solidarity economic movements are now burgeoning. Social media has given us access to people like never before in history. We can expand our reach.
GEO can be a dynamic presence in this day and age. We can support other cause and extend our reach.
A $24 donation in solidarity will make that extended reach happen in the world.
This donation pays for
• Our webmaster who volunteers half-time, but wants to work more.
• New software
– that allows us to connect remotely
– record and transcribe special interviews
• Website domain and maintenance
• Outreach for marketing and broader public relations
• Do in-person meet-ups & special events.JUST CLICK & DONATE SOMETHING $12, $24 or $36. for the Entire Year.
If you could mail a contribution, please make check payable to EDINA/GEO
EDINA/GEO,
P. O. 115,
Riverside, MD 20738-0115.And, OF COURSE, if you want to donate more, no problem, we could use it. It will help.
THANK YOU, BIG TIME!
The GEO Collective,
GEO.coopP.S. You can also go to our Get Involved page and sign up to do other things to support GEO like contribute: write an article, help edit articles, take photos or make graphics or art, or you can just join the GEO Collective and become something more than our individual selves.
HOW AntiMarketing works
ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out in a noisy world and among their competition. The methods we use are considered a radical approach that shows measurable increases to any business when the right techniques are applied.
Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage. This should happen without changing too much of the day to day business operations.
Small business owners are fiercely independent so we handle this the best we can within their comfort zone.
Thank you. Have a nice day.
Branding Vs. Commodity comp. PDF
BinkNyc — Strategic Publicity 