What They Said:
Worked as the designer and webmaster partner with Dick Raboy, Pete Verbeeck (BBDO) and Amil Gargano:
“You did an excellent job with the web and print presentation. We couldn’t have asked for anything better. Thank you.” (1998)
“I’ve only met, less than, a handful of people who can do both design and advertising well. You are one of them. You’re also the only reason I taught a second semester at SVA. The other students just weren’t getting it.” (1997)
“Breuk helped me finish a dream project that was taking me years to complete. He’s added suggestions and a smart process that was completely enlightening to myself and associates. The one page business plan we have now has helped us get the seed money we needed to begin. Without his intelligence, guidance and work it would have never happened and come together so beautifully. I am so grateful to have met, began working with him and hope we have a prosperous future in the industry.”
Serene Neurals, Inc.
Breuk was able to aggregate my
“Breuk Iversen is the most enterprising, entrepreneurial young man I have ever met in my 43 year career in advertising.
His training says he is a designer like a million other designers, some better than he, some not as good. But his mind says he is a one-of-a-kind dynamo — an ever flowing font of new ideas.
Not all his ideas result in successful businesses. But enough of them do to keep his life ever interesting, ever challenging, ever fun.
And his boundless energy keeps the work coming out on call.
Even the name of his design firm when I first met him in the office suite across the hall from mine — Disciplined Beauty — speaks to his uniqueness.
After a lifetime in the business, Breuk redesigned my resume and it is a beauty I’m proud to have represent and introduce me to prospects.
I hope this letter helps to persuade you to employ Breuk at any cost. You’ll be better for it.“
— Dick Raboy (2003)
Our first meeting here ( .*•*. )
“11211 was one of the best magazines,
and remains one of the best brands,
of this century man.” (2016)
“Breuk was able to aggregate my scope of unpolished ideas and distill them into a smart package of attributes. Breuk acted as a business partner who balanced out my strengths with grounded tactics. I am comfortable with his unconventional approach to getting to the heart of who I am and what my brand stands for. Sharing my vision was enjoyable—not work—and I learned along the way.” (2015)
“Breuk has been such a great asset in launching my international publication, Trend Privé Magazine a year ago. Together, we avoided a few critical mistakes I might’ve made but, not while under his direction and suggestions. Thank Goodness! I trust Breuk, not only because he`s proven to be trustworthy, but also because of the great advice and support that improved my company.
Just last summer, on a cruise, I met some people also doing a publication in Brooklyn. I told them I knew someone who did a publication in Williamsburg, called “11211”. Not only did they finish the rest of my sentence, but they also remembered his name. Then they proceeded to tell me how great it was and what Brooklyn is like today. Even though “11211” is no longer publishing, Breuk magically connected more people again.
Currently, a few members of the BinkNyc Culture team are helping my magazine, again, this time with a communications strategy, a subversive publicity campaign and we are expecting only great things. Having his support, gives me a sense of security and guidance. Let’s see what happens. I’m excited!” (2013)
CEO + Editor-in-Chief
Trend Privé Magazine
Case Study #1
Ann Fry, MSW
“I want to give a shout-out to you all about Breuk Iversen. I’ve worked with him over the last 4 ½ years and always excited about the work he does for me. He’s an “outside the box” thinker and sometimes I argue with him, but he’s usually right. He’s recently created a communications strategy for some new work I’m rolling out. Wow, is it ever effective. We contacted 36 CEO’s for me to interview. I heard back from 10 of them. Usually one can expect a 2% return … well, I received more than a 25% return. That’s because they responded to the message Breuk told me to send.
He’s wonderful to work with, confident about his approach and really passionate about helping people make money. I am truly satisfied. In fact, I’ve referred Breuk to many people who continue to work with him.
If you want to recreate your brand, your marketing approach into something that is highly effective, I highly suggest that you contact Breuk directly. He’s filled with ideas from the moment you explain what you’re looking for.” (2011)
The Reinvention Hotshot!
Brittany Rawlings, Esq.
“First off, let me start this by saying that the modifications you did to my text were absolutely brilliant! I honestly didn’t know what you were talking about until you showed us.
We were so impressed to say the least. We couldn’t believe you came up with that in two hours. That would have taken my marketing team two years to do and they even said so. Good work, Breuk!”
B. Rawlings, CEO
Case Study #2
TYR THRONE: HAS BEEN PLUGGING AWAY AT HIS “BODY EVOLUTION” PRACTICE FOR OVER 30 YEARS. AFTER A FEW CONVERSATIONS, HE REALIZED HE NEEDED HELP WITH HIS BRAND.
TYR HAS A FORMIDABLE REPUTATION AND BACKGROUND AS A PROFESSIONAL BALLET DANCER AT LINCOLN CENTER, CERTIFIED AND TRAINED IN; “FELDENKRAIS”, REIKI, KUNG FU, YOGA, PHYSICAL THERAPY, AND HIS LIST OF CREDENTIALS GOES ON…
HE WAS WORKING AT HEALTH RESORT IN THAILAND WHEN HE HIRED US. WEEK AFTER WEEK HE PRESENTED HIS PRACTICE TO NEW 30 GUESTS. IN THESE ATTEMPTS HE ONLY ENROLLED 1-3 PEOPLE EACH WEEK. WE UNCOVERED SEVERAL PROBLEMS WITHIN HIS LANGUAGE, COMPANY NAME AND VERBAL/VISUAL PRESENTATION. WHEN HE FOLLOWED OUR ADJUSTMENTS, HE ENROLLED 28 OF THE 30 PEOPLE TO SIGN UP WITH HIM THE VERY FIRST WEEK.
Great News!!! This presentation was a huge hit! Wow, what a mind blower. I got 28 of the 30 people to sign up. It’s amazing and scary at the same time yet, also empowering. I now feel I can both protect myself, and know more about how to market my valuable work than I ever dreamt. Deep gratitude to you for turning me on to this (Neurochemical Branding).
Breuk’s work helped me triple my income in two months.
He is brilliant and a lot of fun to work with.”
Founder of Somology— Science of the Living Body
(BinkNyc re-branded Body Evolution to Somology).
“In short order, Breuk is able to grasp who you are, what message you are trying to convey and will translate all of this into simple words that will get people’s attention. Breuk really gets YOU and gets IT!”
Below is an infographic disclosing
data that clients’ found most-effective
as applied to their Brand—ID.
Case Study #3
City Acupuncture of NY:
The business was losing 25% each month in their 5th year. As Numerous business Studies have shown, the 1st and 5th years of business are pivotal points which determine A businesses success or failure. Mr. Benhuri indicated that he needed help. We jumped in and turned around his business quickly with some E-mails: expert copywriting and a few adjustments to the Verbiage on his website.
optimizing The homepage assures that visitors would be engaged and have what they need to make a decision and book an appointment. THERE ARE STILL CONSIDERABLE THINGS TO DO AND REVISING HIS BRAND-ID, copy (text), and images are THE NEXT STEPs for this business.
Robert Benhuri, CEO
“Back in May (2013), Breuk responded to a graphic we posted on Facebook looking for the best headline. He addressed a number of points no one else thought to mention, which was interesting. The Facebook users were prompted to come up with ‘the best headline‘. If they did, they would win a free acupuncture session ($40).
He won. It’s not fair to others, he’s a professional.
At my office, later that evening to collect his winnings, we spoke briefly and he said he could generate 3 times the amount I paid him. I’ve met with dozens of marketers and no one has offered anything like this before. I took a chance having known him since I opened up shop 5 years ago. He offered to write 5 e-mails for me.
For the first time in 5 years, City Acupuncture NY (CANY) was down 25% each month since January, 2013. This percentage was compared to 2012 after Hurricane Sandy. After Breuk’s second e-mail, not only were we not down 25% but, up 15%. Perhaps it was a fluke, I thought, and it’s just clients returning after the storm.
While we worked on the next few of e-mails, he suggested that he can get NEW clients to (CANY) throughout the summer. This is normally our slowest period each year.
He said he was going to use Facebook and wanted $2,500. I had my doubts and wanted a money back guarantee. He gave me that and asked for 60 days to prove it. At the end of the 60 days and when we compared the current and previous trend, he met and even surpassed my expectations (hitting over 3 times what I paid him). I now own the largest Acupuncture Community center on the east coast.
I can honestly say: ‘He’s the best Salesperson I’ve ever met and had the ill fortune to meet’. He’s funny and happens to know what he is doing. I hope to continue our relationship and can’t wait to see what he has next, up his sleeve.”
Robbie Benhuri, CEO
City Acupuncture of New York
(2nd largest acupuncture community in the US)
Case Study #4
Edgar David Grana, MM, Composer:
Mr. Grana had music for a ballet and needed an IMPRESARIO and plot. We worked on the story for over a year and we developed a ballet called “Ta’amul Ballet”. Here’s what we came up with.
The story is comprised of excerpts from THE WIZARD OF OZ, HAMLET, MADAME BUTTERFLY, YOTSUYA KAIDAN, AND THE LITTLE PRINCE. The ballet is fully branded and prepared for corporate sponsorship inclusion at virtually every touch point from the start of the ballet to the finale.
“My God, you really DO KNOW what you are doing, Breuk. What would I do without you? Your communication skills are not just masterful but have a sincerity and depth, natural to it. I have only felt that before from (my work with) Kurt Vonnegut.”
Edgar David Grana, MM
The Juilliard School
Award Winning Composer
Professor @ SVA & FIT
Kurt Vonnegut + Edgar David Grana
What others have said:
“Breuk Iversen: the master mentor and genius of “how to really interact with your clients (Communiqué Stratégie). It’s a true disservice if you don’t own everything this guy says… I’ll leave it at that.”
— Tom Migdale
“I have always been your biggest fan from your disciplined beauty days… Believe me, when I can use your services I would totally reach out to you!
No one does marketing or graphics like you!!! SOOOO talented you are!”
Elemis Travel Spa | British Airways
I know you are an amazing networker and advertising wiz, and I do not find anything you send out to be offensive but rather intriguing and FUN!!!! ….. wanted to make sure you know that I mentally and emotionally support your amazing ways, and hope that you continue to thrive and be fully expressive in all that you do.”
Love and Peace,
Body Feel Good Studio
Alan Leventhal VP
This is the best promotional piece I’ve seen from you. (here)
I wrote ad copy for many years and really don’t need
your services for the business I’m in, but I would
certainly recommend you.
Alan Leventhal VP
Gold Circle Member
“The media push you did was a great idea!
You’re a sweetheart. And thank you very much!”
“We did more to promote
Williamsburg | Brooklyn
than anyone else alive.”
“I’ve known Breuk for 25 years and was the person responsible for getting him his first job at an advertising agency in 1992. Since then, I’ve watched him go through art school and assisted him when he opened his first design firm.
18 months ago, I became a partner and owner of Funkadelic Studio in NYC and asked him to design a number of graphic components for the business. He designed our logo, posters, business cards, website and tee-shirts over a couple of weeks. We are extremely pleased at his adeptness in incorporating these graphic components into our rehearsal and recording studio.
He also impressed upon, with our initial resistance, using social media (Facebook) into a viable tool for continual communication in our business. Today, this is now how we keep in touch with all our clients on a daily and weekly basis. This intimate communication with our client base would have been previously impossible to do and has effected our bottom line leading to the success of the business.”
Funkadelic Studios NYC
“As a former science geek… Oh, who am I kidding? As a current and proud science geek, I found this fascinating.
Neurological science is something I use daily with my clients, in the form of neuro-motor functioning, neuro-muscular adaptations to exercise, and neuro-chemical.
Applying the science to business applications is brilliant. Cool stuff!”
“Breuk is a dynamic change agent with an engaged, socially-conscious and expansive approach to marketing and advertising. In any meeting, he helps elicit the greater impact a business opportunity can have, the benefits for everyone involved, and then clarifies the steps to make it happen.”
Paul Hertel, MM
CEO, HigherMass Media
“I have known Breuk for about a year now. We started out professionally. Breuk took many of my old demo video clips and wove them together into an excellent montage. He was right on target with the pieces he used and created a video that flowed.
Following that, Breuk taught this somewhat clumsy woman how to actually become more involved in Social Media. He tutored me privately on how to build my Facebook account, create notes, etc. He also began giving me tips on how to Market myself and my work more effectively.
Then, when I was ready to begin a new business initiative, I invited Breuk to become part of my Advisory Team. I’d learned that what he does goes way beyond the concrete editing, social media skills I mentioned. Breuk is a top notch strategizer and brander. He has been such an asset to me. He can pull out my conversation and cul through my words and then reflect back to me what I truly am saying. Because of his input, I have much greater clarity and significant steps to grow this new business endeavor.
During this year, Breuk has become a friend, a trusted adviser, a teacher. He’s an important person in my life — both personally and professionally. Oh, and might I add … he has excellent negotiation and facilitative skills as well. He’s a true catalyst with our Advisory Team and well-respected by us all.“
The Reinvention Hotshot!
“Breuk Iversen has been an amazing presence in my life, a true friend, honest with himself and others, and a man of his word. He has been an amazing help in offering
a new perspective and course of action/non-action in challenging dialogues/negotiations.
With all Breuk’s years of study in the arts/healing arts, psychology, metaphysics and Taoism, he has developed the ability to ’hold space’ others in an energetic healing
capacity. Breuk can also read a situation, tune in and assist in creating a desired outcome.
Breuk would be a powerful partner in growing/transforming any business or just creating something from nothing.”
“I met Breuk Iversen about 5 months ago. He has changed my life. Firstly, I didn’t have a clue about facebook or social media. He helped put me on the map with facebook. He helped me to have a following and to be interactive on a consistent basis and to use facebook and social media as a way of connecting with others and to help promote my brand. We worked together to create a brand “i adore me “. We spent many hours developing branding linguistics of what goes into a brand. We created ideas about merging food and fashion in a whole new way. I have had so much experience and passion in both areas and he thought that it would be a great way to combine the two together. Everyone is loving the merger.
He asked me specific questions , of “why ” do I want to be in business for myself and what is it that I have that is different to offer others in getting healthy from the inside out.
He not only looks at something from a creative, marketing and advertising perspective but a from a spiritual place of how to really get where you want to go. He put together some very interesting speaking engagements for me. But the best part of all of this was that Breuk worked with me on a shoestring budget to help me launch a new brand, “i adore me” and it exceeded my expectations. He made it all so much fun and we are continuing to work on fresh and exciting new ways to promote “i adore me”. He is a very intelligent, highly creative and a caring human being who genuinely wants others to thrive in what they do and he is here to help you be the best that you can be, in promoting and marketing your business.
CFO, “i adore me”
i adore me (< website)
“I was frustrated and exhausted from the limited amount of results I was getting, and this is coming from someone that has been doing events for years now. I reached out to Breuk in desperation and my situation changed dramatically in just a few short hours. After our conversation my frequency has changed immeasurably and has taken a 180 degree turn.
I am so excited about getting the word out and feel confident that I now have some Facebook tools to do it. I feel purposeful, energized and excited like a huge surge of energy, which took me by surprise. My gratitude is beyond words.”
Brooklyn Urban Sanctuary
Nature-driven (found object) Mini golf course designed
for 5 Trees (lodging) Cape Cod, MA
”Yes, the mini golf is a big success. Not only do the kids like it, I had 4 friends staying this weekend and they got all into it.
Life should be an adventure.”
Five Trees Cape Cod
“Breuk first approached me to network and represent me to get speaking gigs…I met with Breuk a number of times and eventually hired him for a video presentation about “Market Diversity”. He has very interesting ideas which are a departure from your standard branding and marketing techniques adding psychological, emotional and some of our subconscious reactions to information. Since I am also a outlier in my industry, he was a good fit for what I was looking for…”
LUTCF, CFBS, CFS, CLTC
Reverend Wilma Zaltman, MS
“Now that I am actively looking at my website again, I want to thank you for the nice job that you did on the ReverendWilma.com site and the video you did in New York City really looks good.“
Wilma Zaltman, MS
Long Island, NY
“I want to offer my deepest thanks for our conversation. You provided a huge breakthrough for me around my deepest purpose, my art, and how to market it. I apologize for just getting these to you now, but I was so impacted and inspired by our talk, that I wanted to be with it and sort things out for myself, once and for all.”