AntiMarketingis something entirely different and unbelievably effective. This effectiveness happens despite many preconceived beliefs, tips and tricks used by business owners. The main premise we work from is that decisions made by consumers are primarily: 90% emotional and 95% subconscious. Scary right?
Bad advertising, good advertising.
As as difficult as this is for most people to fully absorb, as a concept, it’s even harder for them to instill this into and execution vis-á-vis a business or marketing plan.
They often resort to a familiar, safe and sorry approach and do what is most comfortable for them. They hope it will work rather than consider what FEELINGS they are leaving inside their customers’ hearts and minds. I can’t say clients are to blame. They know what they know.
Antimarketing works exceptionally well with millennials, achievers, experiencers, innovators, early adopters and early majority market segments. In the last 3 years we (@BinkNyc) have generated over $450,000 in combined income for less than ten Astoria, NY businesses.
We operate behind the scenes for our clients, as we should. We’re not the big ⭐️ 🌟 ⭐️s here. They are. The clients should always be front and center and ultimately the stars of the shows. We assure the show goes on.
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DEFINITION – There is some confusion on websites as to what Anti-marketing actually means by definition. They’ve mistaken the prefix Anti- to also mean Un-Marketing. This is clearly an error. In short order, by definition, the prefix Anti- means: opposed to marketing. The prefix Un- means the reversal or absence of effective marketing. Between the two, there is a huge difference.
.So, we are, by all means, opposedmarketing—big time.
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So, we (@binknyc) are, by all means, opposed to traditional marketing—big time. AntiMarketing works faster and far better than the old ways of branding, designing, communicating or advertising things. It’s a new day and in this digital age some of the executions that used to work no longer work today.
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Most people don’t love marketing.
What they do love much more is buying.
No one needs to teach you how to shop
or buy. You already know what you want.
This idea is useful to the Antimarketer.
This “buyer” vs. “seller” approach is what is used in Antimarketing.
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Antimarketing trumps traditional marketing in so many ways. Call us and we’ll give you a list and rundown. One way it trumps is when we lean toward developing a Luxury Brand. Traditional marketing would tell you to find a comparable price point you think people will pay and just advertise bigger, better and more than the next guy. This old school marketing approach hardly ever works in today’s business ecology. If faced with a company that has a brand, they’ll lose, each and every time against a Luxury Brand., especially a luxe brand that has built AntiMarketing into its core identity.
We know that Luxe Brands fair far better in today’s market than ever before. Besides the (Luxe Brand) having a higher price point the product or service does need to be backed up with REAL technological and functional advantages. With these two components, some great packaging (unboxing) and subconscious design, Luxe Brands are far easier to develop a marketing campaign for in addressing these behaviors. The trick is that their is an EMOTIONAL component that commodity-based opponents lack.
Why?
Using a strategic approach as we do at BinkNyc, we cut through the bullshit—get to the real deal—where the real value lives and breathes. And we are very particular as to which businesses we will work with today. No one has the time and money for any shenanigans.
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AntiMarketing hits the emotional component (buy me button) that pulls an audience (market segment) towards the brand. In other words, if you’re an asshole, be the biggest asshole out there. There’s a market that loves an asshole (maybe Trump supporters). They’ll come out and vote.
If you’re the lovely and benevolent, be the best embodiment of these qualities you can be. Once you own these words in a consumer’s mind, the values and ideas draw people in. In many marketing segments, your ownship of these words become a brand. And… the best part is that they are already looking for you and want what you are selling! Yes, and they’ll pay extra for it.
Being a living embodiment of common words makes for an amazing Anti-Marketing brand campaign. It’s NOT only highly effective on the audience but it presses that automatic “buy me” button in the human skull. People are loyal to brands, even new ones. Ideas, values, attitudes and lifestyles are sticky.
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But there’s a catch. There’s always a catch.
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The “buy me” button doesn’t understand language. It understands “feelings” and visual images. And 90% of business people (successful or not) have NO IDEA how to get into consumers skulls with the one word that is branded effectively.
Most people distain marketing.
They are far better at buying.
We all are good at buying.
We know what we want.
This “buyer” vs. “seller” approach is what we use in Anti-Marketing.
Sweet Janes Ice Cream:
Sweet Janes (Miley ads)
Jessica Alba
Sweet Janes (Katy ad)
Sweet Janes logo
Sweet Janes Brand Architecture
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Small Cafe on Steinway:
Cafe 23
Cafe 23 Business Card
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Café Via Espresso (@ Instagram and Facebook post)
Ad for Cafe Via Espresso
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Logo for Workers Compensation attorney
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Chop Chop Grub Shop on Ditmars:
Chop Chop: Front of business card (Malcolm Sanz)
Chop Chop: Back of business card
Shameless Self-Promotion:
11211 Magazine founder and publisher, Breuk Iversen is listed among one of the most prolific designers of all time.
Anti-marketing defies conventional marketing strategy of using positive only selling tactics. We successfully use AntiMarketing with headlines and phrasing that are blatantly sarcastic, surly, embraces an (on-brand) attitude, often utilizing reverse psychology. This, and other time-tested Neurochemical brain techniques. 86 techniques to be exact.
This is how and why we can promise to triple a client’s business (by 300%). There’s a way to attract customers to you rather than begging and pleading clients to “Please spend money in our place, please, please we need money and your business.” You don’t have to sell anything at all. They just come.
Breuk Iversen
BinkNyc — Strategic Publicity 