BinkNyc Culture are inspired by difficult challenges. We do have the creative expertise and intelligence capabilities to resolve any task you bring to us. It might not be easy but nothing is impossible. Quite candidly, we love difficulty and rise to face the mission. We are consistent when faced with insurmountable odds and deliver the results properly boxed with a little red bow. 🎁
[ see: BinkNyc Neurochemical infographic PDF ].
blink – a split second brink – on the edge
ink – used for marking link – connecting things
mink – extra-ordinary class pink – sign of love
think – opinion or belief wink – @ 3 strangers daily
BinkNyc Culture is responsible for branding
or re-branding companies through design,
communication and advertising.
Through Advertising, we mean to say Word of Mouth.
Through Communications we mean Posting or Messaging.
Through Design, we mean to say ‘intention’: graphic, industrial, environmental and interior Design.
Through Branding we mean to say, perception.
By wine, we mean to say wine.
In a blind taste test, subjects were presented with labelled wine bottles showing the monetary value. One bottle was marked $10 and the other was labelled $90. The blind tasters consistently chose and preferred the $90 wine. They thought it tasted far better. In truth, both bottles had exactly the same content.
This wine example was not there to trick people as much as it was to orchestrate the power of value perception. Managing the recipients perception and beliefs are what we apply to a company’s brand. This is what we specialize in.
A company and their place in any given market is subject to fluctuate as the market fluctuates. This is one reason why some companies succeed and others fail. A Brand—ID not only stabilizes this ecology but secures our clients market position. These fluctuations can impact a business slighly or it can bury companies once and for all. Tell us how profitable you want to be and we’ll see what we can do.
Question: If your business closed down today, what would people remember about it? Would it be memorable at all? Would they say only good things, bad things, smart things, tough things, loving things? We have a strategy for managing and controlling this oerception.
This remembrance is what we mean by “brand“. It is what you have put out into the public sphere.
Are you proud of it? You should be.
Branding is an intangible service for companies. Most people don’t see the value in it. That’s okay. It only means that they haven’t experienced its power in the minds of changing people’s perceptions.
We specialize in creating and occupying space is your customers minds. If you don’t get it. Okay. We’re not the agency for you.
If you do get it then you know that opening up a new space and laying the groundwork in a customer’s mind lays all kinds of new potential for customers spending at your business. In essence the perceived belief of your company is what we mean by Branding.
A one-stop production top pop chop shop.
Your dedicated disciples
Spyro Poulos has developed an impressive and epic 20 year career trailblazing for such tradtitional and digital media outlets as Clean Plates, Winmo | Sales Intelligence, XXL Magazine, H360 Group, Inked Magazine, Colossal Media, Aperture Foundation, Tokion Inc., Paper Magazine, Phoenix New Times, and Heritage Radio Networks. Mr. Poulos comes as a seasoned asset to facilitate a few ofBinkNyc Culture’s new business initiatives (2016).
With 40+ years in marketing research & strategic consulting, Aaron has come to believe deeply in the transformative power that information & insights can bring to the boardroom.
His career specialization in branding and innovation has contributed to a portfolio that includes assignments ranging from strategic marketing assessments to testing impressions of digital campaigns and imagery-driven brands. Aaron enjoyed tenures at Grey Advertising and JWT, as well as a 12-year Partnership at Newman-Stein. These have afforded him a wide berth of involvement in diverse arenas: Graphic design, packaging, corporate identity, and all formats of web-related content.
He’s enjoyed long-term relationships with clients in key business sectors, including Eastman-Kodak, Pfizer, American Express, AT&T, JP Morgan Chase, Kraft Foods, and Seagram.
More recently, his practice has evolved into a specialty of consulting with start-up companies and small businesses. In that capacity, Aaron also provides written content for branded websites, profiles, blogs, and social media.
He is active in both the marketing and research communities, having served on the NYAMA’s Board of Directors for eight years and as that organization’s President. Aaron is proud of his role in helping to create the Effie Awards and the Marketing Hall of Fame, as well as helping GreenBook become a mini-industry. In addition, he’s proud of the leadership role he played in ARF’s Market Research Vision Team. Aaron is an elected member of the Market Research Council and is an Academy voting member of NYAMA’s Hall of Fame Selection Committee. He is honored to serve on the Advisory Board of the Global Leadership Coalition.
Aaron earned his BA in Psychology at Stony Brook and did his graduate work at NYU’s Stern School of Business.
Ann Fry, MSW
(lobbyist + STRATEGIST)
Investment & Venture Capital
(FINANCE + STRATEGY)
Born in a corrugated iron hut in Bangladesh with no running water, Wazi came to America to study Electrical Engineering (University of Pennsylvania), Finance (The Wharton School), and an MBA (Stanford University). Working as an Investment Banker, Venture Capitalist and Management Consultant (The Boston Consulting Group) gave Wazi the tools to become an Entrepreneur – starting companies he has sold, run or folded – providing the full gamut of experience.
Wazi is Director of Entrepreneurship EcosystemNYC: Start-up Companies, Professionals and Students have the opportunity to Cross Learn at Mercy College’s Manhattan Campus.
Wazi leverages these Capabilities and Connections to create High Growth Businesses for Clients of The Small Business Oracle focusing on BDSM: Business Development, Sales & Marketing. His personal goals include maximizing Happiness, Health, Peace and Passion and luxuriating in all 12 Senses (The Pedestrian Five, Sixth, Common, Wonder, Humor, Euphoria…).
Executive Vice President of Production
(SPECIAL PROJECT DEVELOPMENT + EVENTS)
Alexandra Kievsky was born and raised in Manhattan Beach, California, and began her career as a child actor at age 7, followed by a modeling and acting career contracted by Nordstrom’s, Budweiser, MTV Music Awards to name a few. She went on to become a celebrity correspondent on the Academy Awards, and the Golden Globes. Alexandra was also a spokesmodel, promoting notable products such as Smirnoff Ice, AXE Men’s Products, and Barcardi Breezer.
Ms. Kievsky is currently the VP of Acquisitions for BD FOX INDEPENDENT, a notable Distribution/Marketing company who has worked on films such as E.T, Matrix, Harry Potter and more than 400 other films. Alexandra is responsible for identifying & acquiring feature length motion pictures for all media.
Alex (as she likes to be called) comes to BinkNyc Culture to make things happen. She places the right talent with the right client through her extensive rolodex and special event management and production. She is moving to NYC from L.A. this year.
Branding is an intangible service for companies that haven’t experienced its value in the minds of their consumers. “If your company closed down today, what would your customers remember about your business?”
We specialize in creating and occupying a space is your current and potentially newer customers minds. In opening up that new space and laying a value or attitude in a customer’s mind lays all kinds of new groundwork for spending at your business. In essence the perceived belief of your company is what we mean by Branding.
Chief Communications Officer
(New Business Development + Public Advocacy)
Ken Varga attended Brooklyn College graduating with a BA in film production. He was responsible for adding 250 members to the Brooklyn Chamber of Commerce (BCC)— the largest chamber in the US. Ken’s handsome and gentlemanly manner had him emceeing major BCC events with 450 business leaders and elected government officials. These events included sponsorships, annual meetings, dinners, dances, award galas, building Brooklyn monthly networking events to the level it is today.
His commitment continued to producing similar results for the New York Grants Company and the Greenpoint Chamber of Commerce* (where he is a current Board Member). His expertise is in establishing procedures, structuring membership benefits, sponsorships, events, and government advocacy building the groups he’s involved in from the ground up.
Ken comes to BinkNyc Culture as a polished professional with well-honed networking, communications and presentation skills. He has amazing rapport with diverse cultural backgrounds acting as a community leader and liaison. His numerous public TV appearances—throughout training in speaking to the media— lends itself to an excellent ability to provide membership value and motivate makes him an excellent addition to BinkNyc Culture.
Ken lives in Park Slope, Brooklyn.
(Innovation + Business Strategy)
- Charlie has been named a Fellow of Columbia University Medical Center’s HITLAB (Healthcare Innovation Technology Laboratory). In this role he provides strategic guidance to the entire HITLAB leadership and design team (he will be designing, facilitating, and presenting much of a full-day offsite strategy workshop this Fall), and he performs as an innovation subject matter expert in HITLAB’s client engagements. See http://www.hitlab.org/people2/
- Charlie has led the design of two mobile customer engagement products for a client, Gold-Mobile.com, which were launched in late 2013, providing opportunities for healthcare providers to innovate their business models (healthcare processes) that deliver real-time, interactive communications with patients and their caregivers via mobile devices — drastically improving engagement with this key stakeholder category. He also developed and articulated a strategic value proposition that rationalizes the value-increase of mobile user engagement as compared to conventional advertising models. Seehttp://gold-mobile.com/mobility/case-for-customer-engagement/.
- Charlie has designed and developed an entire portfolio of innovation tools, methods, and insights that are used in strategic planning, new product/service development, UX, business model innovation, conflict resolution, culture development, Critical Thinking training/coaching, and much more. The most popular of these tools/methods is the revolutionary Cubie™ model (a.k.a. “The Innovation Cube”) and its complementary Explorative Inquiry™ process. See the introductory video: http://portal.sliderocket.com/BIWIR/Cubie-TOTB.
- Charlie co-authored an article on “how thinking diversity drives disruptive innovation” in 2013 that featured interviews and reflections of several senior executives from the financial services industry, including BNY-Mellon, American Express, and Lincoln Financial Group. See link to this article:http://read.diversity-executive.com/publication/?i=157819&p=30.
Originally from Cape Cod, Massachusetts, Charlie has lived and worked in NYC for more than 20 years, since earning his MBA from The Amos Tuck School (Dartmouth College). Prior to that, he worked for Procter & Gamble after earning his BS in Industrial Engineering from Worcester Polytechnic Institute.
Photographer and Editor
(NEW Media Images + Visual Communications)
Julien McRoberts has the unique ability to capture intimate cultural moments, places, and people without ever disturbing the scene. Her work is a stolen glance into a Native American ritual, fund and quirky roadside Americana, a beautifully designed home or a hot and dusty rodeo. Her extensive travel experience helps her to know where and how to situate herself in order to find these unique moments. Born in the American West, this world is hardly foreign to McRoberts, who has lived in California, Colorado and New Mexico. Julien has recently wiped the dust off her boots to relocate to the faster pace of New York City but still maintains a presence in Santa Fe part of the year.
McRoberts is a rare breed in the industry; she has extensive executive-level business experience in both the corporate, entertainment and nonprofit worlds. She is therefore used to wearing many hats, and can handle a wide range of assignments as well as provide full production and casting services which keep her clients projects more cohesive.
Her impressive portfolio ranges from revealing the decay of what were once modern desert towns to the chic design of a modern home. Julien’s work has been commissioned by diverse and high-end clientele including National Geographic Traveler, Marie Claire, DuJour Magazine, The Georgia O’Keefe Museum, Variety, Kathy Ireland Worldwide and Santa Fe Tourism.
See Julien’s portrait work here: JulienMcRoberts.com
Charles Costa is a modern renaissance man who has a wide array of talents ranging from entrepreneurship, writing, and market research. With over a decade of experience in the information technology field and a solid background in the English language, Charles has managed to combine his talents through his own market research consultancy. He offers superior technical writing, technology advisory services, and market research services to a wide array of clientele within a variety of industries.
In the High Tech Realm, he has been offering a wide array of analytical and writing services to clients ranging from small businesses along with industry leading companies such as IBM, Iron Mountain, Kapersky Lab, CacheFly, Newark Element 14 and Angie’s List.
His writings have also been featured in major outlets such as The Huffington Post, Envato and Sitepoint. Charles brings to BinkNyc Culture B2B technology, a successful startup track record, emerging technologies entrepreneurship, venture capital communication, crowdfunding, business strategy, and much more.
His biggest strength is technical translation. This means he is able to make sure our clients are able to stay atop of the trends that matter without needing to worry about getting a crash course in industry jargon.
Once the facts are gathered, they are then packaged in a thesis grade report, complete with an appendix so that any outside party can determine the logic of the report. Mr. Costa brings to BinkNyc Culture the sophistication for our clients to compete in today’s market. He’s also a great conversationalist.
Director of Project Management, V.P.
Mr. Hertel is a veteran of lifestyle publishing including Martha Stewart’s Whole Living (MSLO) and Time Inc’s Real Simple. He has applied his passion for using entertainment to educate as a project manager with the executive training company Performance of a Lifetime; a contributor to the Scholastic magazine Choices; and recently co-producing and directing a short documentary based on social justice issues.
Paul has also researched and spoken with experts in every field from beauty and finance (TIME INC) to integrative medicine and permaculture (MSLO). He has led group meditations and workshops in corporate and retreat settings and teaches breathwork and healing visualization. He is also an ordained Interfaith minister and Reiki healer working to bring a sense of peace and community to all.
Currently, Paul joins BinkNyc as part of a growing effort using his exceptional communication and superior organizational skills. He has over 8 years experience managing and coordinating programs across the US and internationally, and is adept in publishing: writing, research, website content development, and editing publications. His 10 years of experience in the theatre – acting, producing, and directing – have proven his ability to sell concepts, programs and fundraise.
Paul lives and works in Los Angeles.
Maya S. Traisman,
Public Relations & Brand Implementation
Maya was born and raised in Portland, Oregon, but since graduating high school has lived all over the world, from Spain to Texas. Each city and culture has allowed her to expand her creative scope and expose her to new opportunities, which ultimately lead her to New York City.
Constantly striving to outdo the norm, she graduated from the University of Colorado at Boulder in just 3.5 years. Here, she acquired a B.A. in Communication while heavily incorporating Public Relations and Advertising into her curriculum.
Combining her love for writing, research, networking, brainstorming, and event planning, PR is a dream career that is practically tailored to Maya’s skill set. She is a storyteller, which is what draws her to the art of Public Relations. The story behind the brand and using it to create lasting relationships with the public is not only her specialty, it’s her fuel.
Maya has been an asset to the PR and Marketing efforts for a multitude of internationally recognized clients including: The Apprentice (UK TV Series), London’s Lovebox Music Festival, One Love Peace Festival, First Descents Non-Profit Organization, Tillamook Cheese’s Loaf Love Tour, Casa Noble Tequila, Perrier Water, and more. Her efforts have secured coverage for clients across all media platforms, from radio to the blogosphere.
Though the PR industry can be hectic, Maya thrives off of organizing the chaos, and uses it to reach success.
In 1995, he garnered an award-winning boutique design firm, Disciplined Beauty in his second semester at School of Visual Arts, (SVA). In 2000, he founded 11211 Magazine promoting over 3,500 businesses and the area called Williamsburg | Brooklyn (11211).
In the last 7 years, he has taken an innovative approach to Digital Media. Since 2006, his focus has been on the internet environment and cultural publicity applying neurochemical research to BinkNyc clients’ businesses. The ‘Neurochemical’ was recently embraced (2013) by the AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (4A’s) sharing aspects of this system with advertising giants; Ogilvy, BBDO, Horizon Media and RG/A.
The full scope of all BinkNyc projects are focused and directed with the sole purpose of increasing the clients’ profit margin. His passion is to assist clients and improve their lives. He is currently a founding partner at BinkNyc, and lives and works in lovely Astoria, Queens.
Contact: BinkNyc@gmail.com .
BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives.