This PDF cover the basics and most important aspects of Branding. This is usually where most businesses get confused with the true definition of Branding and why branding has little to do with a logo*, packaging*, business cards*, brochures* or a website*. Those items* just listed have to do with Design elements which should proceed after a Brand-ID has been set.
Read the PDF attached below to see what you think.
BRAND vs. COMMODITY
• Breuk Iversen • (718) 578-6613 • BinkNyc@gmail.com