Building Better Business

LivinBusiness

Success 👍🏼

For businesses that have grown by more than 15% every year since its inception, you are good to go. If you want to expand your portfolio, appeal to the demands of shareholders or raise your next level of funding, call us. We can help.

Failure 👎🏼

It is embarrassing for business owners to own up to failing if and when they do. They have taken a HUGE RISK in starting a business in the first place. When things don’t go as planned, they may or may not ask for help. We are a fickled lot. If they can get past their embarrassment, own up to pitfalls and reach out for help, they can swim with the sharks.

When someone initially visualizes what their business look like, the picture they’ve painted for their business is only AN IDEAL. If and when REALITY hits, it can become uncomfortable if the money doesn’t come in as planned.

Plan to have The Process.

BinkNyc Culture Process

The Process used to market business 

 

Since 1994…

We have painstakingly developed The Process and The Formula over 2 decades. It works 90% of the time. The advice we give should be followed rigidly before applying a more flexible approach. It’s easier than it seems. It’s more creative too.

Is The Process and The Formula flexible? Yes, but not too much. Maybe just a little bit. This is a layout of what optimal businesses have figured out and apply to their businesses.

 

binknyc culture process (detail)

BinkNyc Culture Formula (in detail)

Two benefits of The Formula

• All the work we do is 100% Tax Deductible.
• We Generate our own paycheck.

We execute The Process for your business And we are good at it because it is what we love to do.

 

Here are a few samples. Go to the case studies by clicking the caption under the image.

1.

2.

Sweet Janes Interior (2)

Sweet Janes: 200-300 increase per year

 

3.

Queens Meat front

$87,800 for Queens Meat in 6 Weeks.

 

 

Depth Deficit

 

A smart business description on what a brand is and, what a brand is NOT.

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity

 

 

Sometimes we all need a little magic to our businesses to break through the glass ceiling.

BinkNyc Culture, Breuk Iversen

🤒 : Call: Breuk
🤖 : (718) 578-6613
👹 : E-MAil: BinkNyc@gmail.com
😍 : BinkNyc.com

AntiMarketing: $1,100 for GEO

Client: GEO.coop
Location: Internet website
Assignment: Fundraising Goal: ($20K)
Budget: $100.

https://binknyc.com/the-rest-is-history/

A Designed Process

 

Research: Checked website: WHO would be interested in the content they provide?
Planning: Identified a clear point of fundraising engagement.
Creation: Wrote a single e-mail to their 1,800 subscribers.
Application: Keep Creative to the lowest cost possible ($100.).
Measure: Return to the client to see how the campaign did. ROI: $1,100.

The numbers don’t lie. 

GEO coop
Great organization for reorganizing US to a new economy. They asked for help with writing a fundraising e-mail. I obliged. The first e-mail of the campaign worked. It generated $1,100 the first week.
While that number isn’t impressive
to me nor my team but, the GEO.coop
was very surprised:
“We’ve been getting a lot better
response than I expected and some of the
donations have been rather large.”
One person took our
$1/week
to the next level: $365.

🙃

Then, they sent this and asked what I thought:
Wikipedia Appeal.jpg
They (the Wikipedia) are using GUILT in their appeal. 
One of the 86 Tenets from the
BinkNyc Culture’s: 
Neurochemical System
for branding and advertising is from the work

of the author: Sir David R. Hawkins M.D. PH.D.
In Hawkins, 680-page book (POWER VS. FORCE),
he gives GUILT a scale number of 30 

(a very low frequency). 
Here is the chart from the book:
Screen Shot 2018-12-02 at 11.51.33 AM.png
This type of GUILT message won’t convey LoveJoyWillingness, etc… 
and is unlikely to produce an influx of currency, generate excitement, 
generosity, etc… as they sound desperate, angry and/or perturbed in 
their appeal. This is no bueno. 
Please review the first e-mail I copywrote for GEO.coop 
and see which LEVEL • SCALE • EMOTION • PROCESS 
I used for the GEO appeal. 
The Process is simple: the higher the frequency, the better the return. 
GEO coopGEO coop reversed

 

The numbers never lie. 

This entry is to be continued…

..

Research:

A very brief research study showed that GEO.coop are “Thinkers” according to a lifestyle market system. People in this lifestyle are drawn by and to things that are logical, practical and orderly. This e-mail campaign appealed to their deeper, human being sensibilities using a keen and smart sense of humor. 

to be continued…. 

Application:

Here is how the e-mail read. 

November 23, 2018

HELLO GEO Subscribers,

How $12 helps
change the course
of Democracy.

We believe it can. This seems like it’s a short order to fulfill a tall claim. 

HOW? 

GEO is staffed by volunteers in this day and age. We are the THOSE who care about the development of our culture and the world. Despite all the good intentions in our hearts and minds GEO takes money to produce, not much, but something. 

We have developed a plan. It’s a simple way to cover our expenses.

We thought to ask or members for:

• $1 per month
• $2 per month
• $3 per month

JUST CLICK THE DONATE LINK AND GIVE $12, 24 and $36 for the entire YEAR.

Even with as little as $12 per year from you—would help everything flow.  

Cooperative and solidarity economic movements are now burgeoning. Social media has given us access to people like never before in history. We can expand our reach. 

GEO can be a dynamic presence in this day and age. We can support other cause and extend our reach. 

A $24 donation in solidarity will make that extended reach happen in the world.

This donation pays for

• Our webmaster who volunteers half-time, but wants to work more. 
• New software 
    – that allows us to connect remotely
    – record and transcribe special interviews
• Website domain and maintenance
• Outreach for marketing and broader public relations
• Do in-person meet-ups & special events.

JUST CLICK & DONATE SOMETHING $12, $24 or $36. for the Entire Year.

If you could mail a contribution, please make check payable to EDINA/GEO

EDINA/GEO,
P. O. 115,
Riverside, MD  20738-0115.

And, OF COURSE, if you want to donate more, no problem, we could use it. It will help. 

THANK YOU, BIG TIME!

The GEO Collective, 
GEO.coop

P.S. You can also go to our Get Involved page and sign up to do other things to support GEO like contribute: write an article, help edit articles, take photos or make graphics or art, or you can just join the GEO Collective and become something more than our individual selves. 

HOW AntiMarketing works

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out in a noisy world and among their competition. The methods we use are considered a radical approach that shows measurable increases to any business when the right techniques are applied.

Projected Advertising Growth by the Hustle.jpg

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage. This should happen without changing too much of the day to day business operations. Small business owners are fiercely independent so we handle this, with all due respect.

phoneringing

Thank you. Have a nice day.

 

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

BRAND vs. COMMODITY

 

BinkNyc Culture, Breuk Iversen

🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com

 

AntiMarketing: $90K in 90 Days

SUMMARY

Client: Every Thing Goes
Business Type: Three Thrift Stores (furniture, clothing, book café)
Location: St. George/Tompkinsville, Staten Island, NY
Assignment: Increase Retail Business
Budget: $2,000. per month

 

 

https://binknyc.com/the-rest-is-history/

The Process (by design)

 

 

Arrived March 19, 2018, on Staten Island, and we (BinkNyc Team) were asked to consult for the three Thrift Store businesses. We accepted the assignment.

I took the remaining days of the month in March to do research on the stores, the local area (micro-market) and on a larger scale; NYC, New York State, the US (macro-economic) regarding the retail industry, locally and nationally. The focus was on the three Thrift Stores, which we started immediately because hemorrhaging $65K the first three months of the year, in the 1st Quarter (1Q) is an emergency situation.

We set up two Phases:
Phase 1: we nicknamed: “STOP THE HEMORRHAGING
Phase 2: was called: “SUPERCHARGE THE BUSINESSES.”

During April (2018) I began feeding incoming market data to the managers who work(ed) at the stores. They listened and made immediate adjustments necessary. These adjustments worked in turning the businesses from, Stop The Hemorrhaging, to profiting again in a month. Yet it was too early for Phase 2.

This Phase 1 effort was measured in the stores’ profit and loss (see 2nd Quarter in their spreadsheet below):

 

Everything Goes 2018

Here are the numbers according to their quarterly report.

 

Reading the charts above and MEASURING
the BinkNyc campaign’s performance.
The conclusion is inescapable:

1Q minus -$65K

2Q plus +$31K

[ 3Q will be addressed below ]

The three businesses were on a steep losing streak before. Apparently, the 3rd and 4th Quarter of 2017 (not indicated in the spreadsheet above) was just as bad.  We only received the 1Q 2018 loss. We fixed this $$$ leak ASAP. For this case study, we are only including the 2018 figures.

NOTE: Any pluses, gains or increases in income are attributed to our marketing effort and how the new campaign impacted the stores. Our technology and thorough market research and insight restored the 3 stores in just 90 days.

1Q : minus -$65K
(so, we add in the $65K which we saved them by Stopping The Hemorrhaging reflected in the 2Q numbers)
2Q : ADD the +$31K to NOT LOSING -$65K as was the case in the 1Q 

$31K + 65K = $96K.
Let’s also subtract the $6,000 cost for our fees (@$2,000 per month for 3 months).
We arrive at +$90,000 for the stores.

That’s the $90,000 Increase in 90 Days.

🤖 : RESEARCH : : MARKET STRATEGY : : MARKETING PLAN

 

HOW WE DID IT:

Call Binknyc, Breuk Iversen

  1. We follow a process called: The Process.
  2. The Research guided insight (ETG Research, Market Strategy and Marketing Plan).
  3. During April 2018, I strongly recommended the managers shift their perception regarding their customers: “Treat them like humans and NOT like numbers.
  4. Aesthetics: The stores needed to be cleaned up. The merchandise needed to be dusted kept clean and displayed better for retail. The outdoors signs items in the stores and the smell was off-putting and unappealing.
  5. And then, I ran their Instagram accounts as a sole method of public engagement and advertising to test the market.
  6. We added monthly sales (with the exception of May 2018). May 2018 was the only month they declined doing a 50% off sale and the impact shows.
Everything Goes 2018

Here are the numbers according to their quarterly report.

 

Instagram Charts and insights will be added here: (coming soon). 

Bad ads, good ads, BinkNyc, Breuk Iversen

Bad advertising, good advertising.

 

Here are some of the ads we did for the stores:

This slideshow requires JavaScript.

 

I stayed around not having the assurance nor the confidence that the ETG Stores will consistently keep up with the new campaign, factual data, the new design standards, new ads, the professional recommendations through consultation, and follow the facts and figures found in the research. The research, when followed verbatim, guides a clear path to a solid and sound thought process for marketing.

This 3Q problem:
1. The managers are NOT marketers,
2. The managers are still good people.

As suspected, the managers did resort back to their old approach—their comfort zone. This meant marketing the stores with logical, informational ad campaigns. Using older marketing tactics, tips, and tricks, and producing flyers and posters rather than using Instagram more frequently and effectively. The resorted to the same tactics that hadn’t worked before we arrived.

The -$26K loss in the 3Q certainly strongly suggests this fact.
Everything Goes 2018

3Q losses. 

 

 

 

 

 

The Process

Research: Study revealed: Amazon is killing retail. The St. George area is changing.
Planning: Lower the prices on the used and donated items. They were WAY TOO HIGH.
Creation: Create Word-of-Mouth and partnering with other Staten Island businesses through an IG campaign for the Spring of 2018.
Application: Keep Creative to the lowest cost possible. Thrift stores are cheap so cheap looking ads are advantageous. Used Instagram for advertising instead of traditional ads.
Measure: Return to the client at the end of the 3rd Quarter to see how everything is developing.

The numbers never lie. 

This entry is to be continued…

.

.

Research:

Our research study showed that while Amazon has made epic leaps in 2018, the retail industry in NY is either dead or dying… 

HOW AntiMarketing works

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out among the competition. The methods we use are a radical approach that shows measurable increases to any business when the right techniques are applied.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage without changing too much of the day to day business operations. Small business owners are fiercely independent so we handle this, with all due respect.

phoneringing

Thank you. Have a nice day.

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

 

BinkNyc Culture, Breuk Iversen

🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com

AntiMarketing: 200-300% Increase

SUMMARY

Client: Sweet Janes
Business Type: Ice Cream (+ frozen desserts)
Location: 27-17 24th Avenue, Astoria, NY 11105
Assignment: Increase Retail Business
Budget: $8,000-12,000. per year

https://binknyc.com/the-rest-is-history/

The Process (by design)

The first year we increased the AVERAGE MONTHLY INCOME for the business by over 300% (2015). The second year’s AVERAGE MONTHLY INCOME, (2016) was an increase upwards of 225%.

Sweet Janes, BinkNyc, Breuk Iversen, Astoria

Sweet Janes average monthly gross income over three summer seasons.

HOW

Sweet Janes logo (final)

 

This is The Process we used:  

https://binknyc.com/the-rest-is-history/

Research: A study revealed: NO competing local ice cream manufacturers.
Planning: Increase PRICING: Ice Cream, Dairy-free, Non-GMO and vegan options.
Creation: Create Word-of-Mouth campaign for Summer 2015-16 seasons.
Application: Keep Creative to the lowest cost possible.
Measure: Return to the client to see how the campaign did.

The numbers don’t lie. 

 

.

.

BinkNyc on LOHAS

Research:

Our research study showed that while Dairy-free, Non-GMO and Sugar-free frozen desserts enjoy a healthy 10% market growth each year, this is a relatively low number from our market perspective.

To people who have dietary restrictions, this means a great deal to those who are lactose intolerant, diabetic, etc. So for the Sweet Janes customers who sought this dietary feature, it was a winner. And they brought in 2 to 4 of their friends.

NYTimes Fudge Bars

Dietary restrictions are also important to Generation X and Baby Boomers as they age so we leveraged this ice cream feature to cater to their Demographics and Lifestyle:

DemoGraphic Lifestyles

Prism Lifestyles

The research took a month and
these charts are just a tiny sample
of the many of data we gathered.

Planning:

The plan was simple:  increase the business 300% each year. This increase in business growth is not normally possible for many professional marketers.

We suggested that the per scoop prices be increased by 50-75%. There was a gap in the Premium Market we could fill with Sweet Janes. The prices of the frozen desserts at the Sweet Janes store were positioned much higher than ice creams you could purchase at a grocer or supermarket. We knew that Homemade, on the premises, would be the market edge we wanted and needed for growth.

We knew client’s budget was low so we leaned into creating an economically smart solution creativity for advertising and cross-promotions. Once we knew our market and executed the advertising, we knew that all we needed to do was to get more customers into the store. It was a simple as that.

The logo was problematic, chubby-looking and confusing to customers. There was too much going on.

.

SWEET JANE LOGO.

________________________________

 

BinkNyc Culture, Breuk Iversen

Creation: 

We tested a small campaign, first, by taking two of the employees and bringing them to a local park with a cost-effective communications advertising strategy we called:
I Scream.”

It worked. It brought people right into the store. Just as expected, the campaign built 20% in more business over the next week.

Sweet Jane's

 

While that growth was happening we suggested redesigning the logo to be slimmer and sexier:

BinkNyc Culture, Breuk Iversen

Specialisms

Full services we provide.

Application: 

We then would apply AntiMarketing techniques to a Word-of-Mouth campaign for the summers of 2015 and 2016. The following was what we suggested to be new website text.

1.

Website:

Sweet Janes Brand-ID message

This is BRANDING

It was a powerful and effective BRANDING application. It got the attention of a lot of people who are aligned with this belief system. Even more customers came into the store. They brought even more friends too.

We additionally created 1. menus and ads, 2. brought in a couple of local chefs to manufacture to ice cream product, 3. cleaned and organized the interior/exteriors of the store, 4. trained the employees in optimal Communications Strategies, 5. designed the blackboard outside and inside of the store, and 6. ran Sweet Janes social media.

The whole application of the campaign was very inexpensive considering how much revenue we generated through a rapidly growing Word-of-Mouth campaign. There were lines outside of her store each and every night.

2.

Interior & Exterior:

(blackboard messages)

Sweet Janes Board.jpg

Sweet Janes Blackboard

The WARNING we give to our clients is that the campaigns often call for brash and bold moves in both the execution and its application. We wanted the products and the store to be remarkable. This was accomplished.

3.

Advertising and Collateral:

Sweet Janes ad.jpg

BinkNyc, Sweet Janes, Breuk Iversen


Sweet Janes: Partnering with local businesses… 

.

4.

Instagram: Sweet_Janes

Sweet Janes on Instagram

Measure

The fee we charged comparatively speaking was minimal. We had a lot of great ice cream and proof of [ AntiMarketing ] concept.

The first year we increased the AVERAGE MONTHLY INCOME  for the business over 300%. The second year’s AVERAGE MONTHLY INCOME, was upwards of 225%.

So, you may be asking: “Why did the income DECREASE in 2016?” It’s a great question.

This decrease was ONLY due to a decision the proprietor made with keeping some family and friends onboard: a disaster in most businesses. They weren’t bad people nor bad employees but they certainly weren’t up for the challenges we were facing regarding business growth. This lackluster on behalf of the owner was costly decision. It costed the proprietor $7,000-10,000 each month during the 2016 season.

Sweet Janes, BinkNyc, Breuk Iversen, Astoria

Sweet Janes average monthly gross income over three summer seasons.

In business we call this type of decision: The Founders Dilemma. It is much more common that you may expect.  

.

Sweet Janes sign Instagram Summa 2016

HOW we did it?

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out among the competition. The methods we use are a radical approach that shows measurable increases to any business when the right techniques are applied.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage without changing too much of the business operations. Small business owners are fiercely independent so we handle this with all due respect.

phoneringing

Thank you. Have a nice day.

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

BinkNyc Culture, Breuk Iversen

🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com

AntiMarketing: $87,800+ in 6 weeks

Client: Queens Meat
Location: 23-62 Steinway Street, Astoria, NY 11105
Assignment: Increase Retail Business (wholesale business is fine)
Budget: $1,500.

https://binknyc.com/the-rest-is-history/

Our designed process

Research: Checked prices and business offerings @ 8 other butchers in Astoria.
Planning: Identified clear (but challenging) differentiating factor to Queens Meat.
Creation: Create Word-of-Mouth campaign for Father’s Day & 4th of July.
Application: Keep Creative to the lowest cost possible ($149.).
Measure: Return to the client to see how the campaign did. The numbers don’t lie. We created a 13% increase ($87,800). 

 

Queens Meat Numbers

How We Did It

.

 

Research:

Our research showed that Queens Meat is perceived as one of the most unappealing butchers in Queens. While they are clean, overtly functional and offer a great product and an inexpensive price, their store is like a mini-industrial factory (not inviting to the public). They are also located on a very industrial/commercial block, at a bus stop, just off Astoria Blvd. (287 highway) with little opportunity for customer parking without getting ticketed.

They are also located right next door to a bread manufacturer. In other words, this strip is not inviting to walk-in and the newer residents moving in.

BinkNyc, Queens Meat, Steinway Street

BinkNyc, Queens Meat, Steinway Street

 

The research took a week. We walked into 8 local butchers, checked all the competition’s online reviews and what people are saying on their Social Media. We did a brief competitive analysis of their Top 4 competitors to review:

QM Competitive Analysis

.

.

Planning:

The plan was simple: make more money in retail

The prices are lower and competitive with the other butchers around Astoria. We identified a clear differentiating feature to Queens Meat—their place: It’s UGLY.

 

And I told them that directly.

 

The owners are a pair of businessmen, one Greek and the other Albanian. They could handle the truth: that their store looks more like a factory than a nice retail shop.

The staff can be rude at times depending on how busy they are. They’ve been there for 30 years. Everyone gets a little tired of any job after 30 years.

 

BinkNyc Culture, Breuk Iversen

.

.

Creation: 

We were hired to create a Word-of-Mouth campaign for Father’s Day & 4th of July. This creative execution required a radical move, something outside of the norm. We took THE UGLY industrial look the store had and used it as an asset to benefit our client.

We arose to the challenge.

Specialisms

Full services we provide.

 

They listened openly to the opinion that was shared with them, honestly and openly,  without being offended. We preferred to tell them the HONEST and BRUTAL truth rather than lie and sugar coat the problems we found with their aesthetic.

Aesthetics are a problem that CAN BE fixed. Full-On renovations would have costed them upwards of $40,000 but they weren’t interested in that. They allowed us to get to work for them at the price we initially agreed on. The other solution was to have them open on a more business-friendly street.

_______________________________________________________

This was their previous sandwich board. The way they displayed the meat’s condiments on the counter is brash and has a no-nonsense, take it or leave it, approach:

 

.

.

Application: 

To apply AntiMarketing techniques to a Word-of-Mouth campaign for Father’s Day & 4th of July. The application of the creative called for a brash, bold move. We took THE UGLY and used it as the main differentiating factor from the other butchers.

The campaign was divided into three parts:

  1. 1,000 Business Cards
  2. A new sandwich board outside
  3. Three new all-American flags.

1.

Business Cards (front):

Queens Meat front

Queens Meat: It’s Not Pretty. 

On the back, we used these humorous headlines, A different one on each card.

Here are all of them:

Queens Meat for Pirates

We printed 1,000 business cards on an 11″ x 17″ (Tabloid) sheet adding these different headlines on the back. We then printed and cut them and placed them in doorways and left them on the windshields of local cars—1,000 of them.

Apparently and expectedly we got the attention and walk-ins we wanted on Father’s Day. The place filled up with people. In just six weeks, we generated an $87,800 increase in business.

The 4th of July was an even
a better business day for them
and it was the first time in
30 years of business that
they were sold out of 25lb.
boxes of bacon, chopped
meat, and souvlaki.

 

Queens Meat Cards (back)

.

2.

The NEW sandwich board outside reading:

 

.

3.

The all-American flags were hung on the awning and looked like this:

 

Queens Meat:

Queens Meat (flags)Queens Meat Flags

This campaign launched mid-June a week before Father’s Day. For the 4th of July, there was a line outside the store and some of the normal offerings were sold out by the early afternoon (as mentioned above).

By mid-July, we went back for a follow-up meeting. The campaign had generated 13% over their normal 15% annual growth, equaling $87,880. to be precise. This total percentage increase for the month of June was 28% when we compared their performance for the previous three years. This was according to their handwritten accounting ledger which they brought up from their office in the basement.

Queens Meat Numbers

They were happy and amazed that it actually worked and perplexed at the same time.

Measure

The fee we charged was only $1,500. It was a little test and not meant to be a big money making an endeavor for us. The material expenses we needed was for a sandwich board, purchased second-hand from another client of ours for $20. We also bought a white magic marker for the lettering on the board: $8. The three flags were under $10 each, ordered from Amazon. and the most expensive material cost was for 1,000 business cards which were $90.

Total Expenses: $149.

 

See our next entry where we increase business growth 200-300%
BinkNyc, antimarketing, breuk < Click Here 

Sweet Janes logo (final)
🤖 : (718) 578-6613
😍 : BinkNyc@gmail.com

 

.

.

HOW we do it:

ANTIMARKETING is DISRUPTION. Disruption is how businesses stand out, proudly and boldly among the competition. The methods we use are this radical approach showing measurable increases to any business when the right techniques are applied to the right business. 

There are no fooling customers. They know the truth. In fact, we all do.

Usually, the client’s spirit, aesthetic and persona can and should be used to their advantage without changing the internal business operations. In this case, it worked out really well.

phoneringing

We congratulated the men of Queens Meat 🥩 for having the audacity to run with the campaign we proposed. It was an approach which is outside the norm and certainly outside of many people’s comfort zones.

It’s not all that often we get smart, daring clients but when we do, they win. Then, we win by default.

But, the biggest winners of all is always the customer. The customers are the people that deliver the money into the business. They come first in our book. The campaign was designed for them. A little smile goes a long way.

Describing all the techniques we used to create this humorous and powerful AntiMarketing campaign here would require too much writing. The subtlety in the 3 applications applied here would also mean writing an entire book. We may include this case study in a book someday.

The campaign didn’t come out of thin air. We didn’t just guess it would work. We knew it would work. There are only a few companies that do branding, design, communications, and advertising as we do.

Allow us to help your business excel, if you want to make more money. Yes, we are going to suggest something you wouldn’t expect but, that’s one of the reasons clients hire us.

Maybe you can call us. You may be happy you did.

 

Thank you. Have a nice day.

BinkNyc Culture: Branding Vs. Commodity

Branding Vs. Commodity comp. PDF

 

BinkNyc Culture, Breuk Iversen

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com

AntiMarketing: Astoria, Queens

What Anti-Marketing is:

AntiMarketing is something entirely different and unbelievably effective. This effectiveness happens despite many preconceived beliefs, tips and tricks used by business owners. The main premise we work from is that decisions made by purchasing consumers are primarily: 90% emotional and 95% subconscious. Scary right? 
Bad ads, good ads, BinkNyc, Breuk Iversen

Bad advertising, good advertising.

     As as difficult as this is for most people to fully absorb, as a concept, it’s even harder for them to instill this into and execution vis-á-vis a business or marketing plan execution.
      They often resort to a familiar, safe and sorry approach and do what is most comfortable for them. They hope it will work rather than consider what FEELINGS they are leaving inside their customers’ hearts and minds.
Idealight

     Antimarketing works exceptionally well with millennials, achievers, experiencers, innovators, early adopters and early majority market segments. In the last 3 years we (@BinkNyc) have generated over $450,000 in combined income for less than ten Astoria, NY businesses.

We operate behind the scenes for our clients as we should. We’re not the big ⭐️ 🌟 ⭐️s. The clients we have are always front and center and ultimately the stars of the show.

 

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DEFINITION – There is some confusion on websites as to what Anti-marketing actually means by definition. They’ve mistaken the prefix Anti- to also mean Un-Marketing. This is clearly an error. In short order, by definition, the prefix Anti- means: opposed to marketing. The prefix Un- means the reversal or absence of effective marketing. Between the two, there is a huge difference.

.So, we are, by all means, opposedmarketing—big time.
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So, we (@binknyc) are, by all means, opposed to traditional marketing—big time. AntiMarketing works faster and far better than the old ways of branding, designing, communicating or advertising  things. It’s a new day and in this digital age some of the executions that used to work no longer work today.
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Most people don’t love marketing.
What they do love much more is buying.
No one needs to teach you how to shop
or buy. You already know what you want.
This idea is useful to the Antimarketer.

This “buyer” vs. “seller” approach is what is used in Antimarketing.

 

.Logo Design (Breuk Iversen)
Antimarketing trumps traditional marketing in so many ways. Call us and we’ll give you a list and rundown. One way it trumps is when we lean toward developing a Luxury Brand. Traditional marketing would tell you to find a comparable price point you think people will pay and just advertise bigger, better and more than the next guy. This old school marketing approach hardly ever works in today’s business ecology. If faced with a company that has a brand, they’ll lose, each and every time against a Luxury Brand., especially a luxe brand that has built AntiMarketing into its core identity.
       We know that Luxe Brands fair far better in today’s market than ever before. Besides the (Luxe Brand) having a higher price point the product or service does need to be backed up with REAL technological and functional advantages. With these two components, some great packaging (unboxing) and subconscious design, Luxe Brands are far easier to develop a marketing campaign for in addressing these behaviors. The trick is that their is an EMOTIONAL component that commodity-based opponents lack.
Why?
Using a strategic approach as we do at BinkNyc, we cut through the bullshit—get to the real deal—where the real value lives and breathes. And we are very particular as to which businesses we will work with today. No one has the time and money for any shenanigans.
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AntiMarketing hits the emotional component (buy me button) that pulls an audience (market segment) towards the brand. In other words, if you’re an asshole, be the biggest asshole out there. There’s a market that loves an asshole (maybe Trump supporters). They’ll come out and vote.
         If you’re the lovely and benevolent, be the best embodiment of these qualities you can be. Once you own these words in a consumer’s mind, the values and ideas draw people in. In many marketing segments, your ownship of these words become a brand. And… the best part is that they are already looking for you and want what you are selling! Yes, and they’ll pay extra for it.
     Being a living embodiment of common words makes for an amazing Anti-Marketing brand campaign. It’s NOT only highly effective on the audience but it presses that automatic “buy me” button in the human skull. People are loyal to brands, even new ones. Ideas, values, attitudes and lifestyles are sticky.
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But there’s a catch. There’s always a catch

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The “buy me” button doesn’t understand languageIt understands “feelings” and visual images. And 90% of business people (successful or not) have NO IDEA how to get into consumers  skulls with the one word that is branded effectively. 

Yep. This is exactly what we do.

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11211, AntiMarketing, Williamsburg | Brooklyn, BinkNyc

11211, AntiMarketing.Life, Williamsburg | Brooklyn, BinkNyc.com

 

Client work for Astoria, Queens:

Bus Shelter Advertisement 

 

Triboro PT Astoria, Queens
Queens Physical Therapy

… and their New Logo…

Triboro Physical Therapy

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New Interior and Exterior Design:

Qdyssey outside

“Q” outside

This slideshow requires JavaScript.

 

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Noisette Patisserie (Interior Design):

Before                                    After

binkNyc, Astoria, Steinway Street, Queens

Noisette [ Interior Design ]

 

 

BORO Magazine Media Kit: 

Breuk Iversen, binknyc, qns

Qns.com Media Kit (designed by B. Iversen)

 

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Logo for a New Media Company (Astoria): 

Fishbeef Final Logo

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Steinway Street Butcher: 

Queens Meat front

Business card for Queens Meat

 

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Most people distain marketing.
They are far better at buying.
We all are good at buying.
We know what we want.

This “buyer” vs. “seller” approach is what we use in Anti-Marketing.

 

Sweet Janes Ice Cream: 

 

 

BinkNyc Culture

Sweet Janes Brand Architecture

 

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Small Cafe on Steinway: 

cafe23-front

Cafe 23

cafe23-back

Cafe 23 Business Card

 

 

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Café Via Espresso (@ Instagram and Facebook post) 

IMG_6585

Ad for Cafe Via Espresso

BinkNyc, Instagram Results, Breuk

 

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Logo for Workers Compensation attorney 

Benisready.com

 

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Chop Chop Grub Shop on Ditmars:

 

 

Shameless Self-Promotion:

Breuk Iversen, BinkNyc, Fishbeef.com

11211 Magazine founder and publisher, Breuk Iversen is listed among one of the most prolific designers of all time.

 

Anti-marketing defies conventional marketing strategy of using positive only selling tactics. We successfully use AntiMarketing with headlines and phrasing that are blatantly sarcastic, surly, embraces an (on-brand) attitude, often utilizing reverse psychology. This, and other time-tested Neurochemical brain techniques. 86 techniques  to be exact.

This is how and why we can promise to triple a client’s business (by 300%). There’s a way to attract customers to you rather than begging and pleading clients to “Please spend money in our place, please, please we need money and your business.” You don’t have to sell anything at all. They just come.

 

So, let’s make you some money. 

BinkNyc Culture, Breuk Iversen

 

 

Ball-02-juneBreuk Iversen
E: BinkNyc@gmail.com
C: (718) 578-6613

 

 

 

 

BinkNyc.com Business Card, BinkNyc, Brooklyn New York, Breuk Iversen

BinkNyc, Services, Williamsburg | Brooklyn

BinkNyc.com (Astoria, Queens) full services, utilities and offerings.

ALEXANDRA

Meet Alex

Alex (14)

She’s basically just an attractive kid.
Her career is launching before my
eyes on Facebook.
It’s interesting to watch.

She loves her friends, family and her newfound career. She’s a bit of a ham but, not in a showy way. To some extent, she’s a bit of a goofball which just adds to her child-like charm. Only recently has she understood the effect she has on people and she’s figured out a nice way to deal with it. This is good.

I like her because she’s enthusiastic and celebrates her successes and silly, stupid things she does on Facebook. She’s not, “Too Cool for School”.


Alex (02)

Vote here:  www.guessgirl.com

Alex (01)

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Her odds are good.
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Oddly, no one else has stepped up to help her.
She does need a little push. I offered.
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She’s a friend on Facebook for over 2 years now we’ve met in person.
I remember her excitement when she got her VERY FIRST gig and chose her VERY FIRST agency.
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She needs help getting Votes.  Vote here if you want: www.guessgirl.com.
The contest ends June 7th.We are going to launch a Social Media Blitz in the last few days, when it matters most.
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If all goes right, she’ll be the next
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Guess G I R L
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This year 30,000 women entered.
They’re down to the top 25.
Today she’s in 6th place.
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Below here photos is the advice I’ve given her as of the other day.  She’s followed it and it’s working well for her, so far.  Next week we will know for sure.
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What she doesn’t know is that I know
how to get her face in front of
190,000,000 people on Facebook
without buying a single ad.  
It’s going to be a little surprise.
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: ))
If you’ve ever done a consultation with me, you may remember this one.
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Knowledge is NOT Power!  
The Application and Use of Knowledge is Power.
Lot’s of people see, read and listen to things but, then they forget and hop onto the next thing.  They forget to apply what they’ve learned.  It’s a tragic mistake.
..
Screen Shot 2013-05-30 at 8.46.48 AM
Vote here if you want: www.guessgirl.com.
Then she went on to do editorials in Playboy.
Alex (08)
Can you vote?   : P
( kidding )
www.guessgirl.com.
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 [ WARNING:  This is a long conversation. ]
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Here’s the advice I gave her starting last week:
  • Conversation started Friday
  • Breuk Iversen

    Hey! When is yo deadline? I’ll do a media push for you.

    Breuk

  • Alex Abercrombie

    June 7. You’re a sweetheart

  • Breuk Iversen

    No u r?
    It’s my pleasure. It’ll be fun. I’m telling everyone your my little sista.

  • Breuk Iversen

    ok. Keep me in the loop. I have over 2,000 friends who are models. I need a couple of days.

    Consider doing a small video (on YouTube as an appeal). You have a beautiful, warm personality that will shone through.

    That will do it. Feel free to share it on my wall as well.

    Cool.

  • Alex Abercrombie

    It hats a great idea!

    That’s

  • Breuk Iversen

    (I knew) lol.
    This is what I do for a living.

    B

  • Breuk Iversen

    Video:
    (Suggestion)
    Simple, short and sweet 30 secs., max.
    A close up of you speaking and then as you are still speaking, maybe a slide show your favorite photos (maybe 10) w/ a voice over. Then, back 2 you saying: thank you so much, big smile, family style.

  • Alex Abercrombie

    Ok I need to get somebody to film me

  • Breuk Iversen

    Yes. The do it yourself (DIY) is very powerful. Are u in NYC? I’ll see if my video guy is available:

    His work is here:
    http://BinkNyc.com/partners

    5 peeps down the page.

    B

  • Alex Abercrombie

    No I’m in LA

  • Breuk Iversen

    An iPhone Is fine.

    I still remember the clip you and your mother did for your “test video”.

    Hysterical.

    Is that on YouTube?

    It shows great components and everything people want people to be.

    Phone is dying. The girls are here.
    Tomorrow, to be contiuned….

  • Saturday
  • Breuk Iversen

    Ok. Congrats!!!! You are now número uno!
    The thing is to keep you there.

    The three images you have up are perfect. I wouldn’t change unless someone else gets ahead (‘don’t fix, if it’s not broken, idea’).

    Last night I started with my Russian and Eastern Euro friends.
    I will move ahead and let me know how the video is going.

    I’m going to my cousin’s wedding today, So feel free to keep me in the loop.

    My cell is (718) 578-6613.
    BinkNyc@gmail.com is the e-mail.
    ^ Just so you have it.

    Breuk

  • Sunday
  • Alex Abercrombie

    i’m shooting all day today so not video today.
    i think the the thing automatically rotates…I’ve noticed that it kinda moves in cycles so doubtful that I’ll remain in top 5

    I’m not allowed to change pictures. haha
    so nothing to do but wait.  and ask for votes

    votes are only 25% of their decision.

  • Breuk Iversen

    Interesting. Hmmm (thinking)

    I’ve seen it on others computers as well (yesterday) and you are showing up in the top 5.

    What’s the other 75% that is the deciding factor?

  • Alex Abercrombie

    Skype interview next week. Judging panel. I sent a link to my agency pics too

    Yes in all computers but it changes like every 12 to 24hrs

    Only 1 girl hasn’t left top 5

  • Breuk Iversen

    I’ll look again now.

    I can totally see you getting this. What day next week is the interview?

  • Alex Abercrombie

    Don’t know yet. Just responded to their email.

  • Breuk Iversen

    How do you “feel” about the interview in your gut or heart?

  • Alex Abercrombie

    I’ve met so many people. It’s just a matter of if I’m what they’re looking for

    They like to see if the models look like their pictures

    Lots of times the models are not looking very good in real life

  • Breuk Iversen

    I understand. That’s what you “think” about it (mind).

    When you see yourself winning, how does it make you “feel” in you heart and gut?

    *r

  • Alex Abercrombie

    I can see it but we’ll see

  • Breuk Iversen

    Excited? Fearful? Just good? Amazing? Worried?

    Feels…

    I’ve watched your successes and have been extremely impressed with your advancements to date. There’s something a little extra about you that makes the whole thing amazing.

  • Alex Abercrombie

    I hope they see it. If not this time then something else will come.

    And thank you very much!

  • Breuk Iversen

    That’s exactly the right attitude to have!

    And it’s my pleasure.

    I’ll get my team ready next week. We have some time until the 7th….

    To be continued….

    ——————–

    Get a really good personal trainer to help you get one of those bubble butts.

    The guess girls are all about filling those jeans. Not that there’s anything wrong with your butt now. But, the butt and legs are what sells.

  • Breuk Iversen

    Their jeans (anyway).

  • Alex Abercrombie

    I have a booty

  • Monday
  • Breuk Iversen

    Hello. I would like to have an album to share for later this week and the next. I would like your permission to do so.

    I can use this to launch a Social Media campaign. I want to use 10-20 photos to get people to understand the FULL scope of you, your work, and your great and warm personality.

    Breuk

  • Alex Abercrombie

    Yes help yourself.

    I read the rules again. Votes decide top 5. Judges pick winner. So votes do matter!!!!

  • Breuk Iversen

    Excellent. I’ll get my staff prepared. I may just ask you for a “testimonial” when the time comes.

  • Wednesday
  • Breuk Iversen

    Howdy Alex,

    We are ready to hit this pretty hard come June 1st. Doing this sooner will exhaust us and since this is a “Pro Bono” campaign, I can’t afford to put my staff or other client projects at risk. I’m sure you understand.

    I’m sure this is both a difficult and exciting experience for you and I’m happy to help.

    I’m going to outline some points for you to consider and having almost 19 years in the business, I would like to know that you get what we (BinkNyc) are doing and some if the time-tested this which we know with 80-90% accuracy.

    Would you like to know what these are?

    B

  • Breuk Iversen

    Ok. This is going to be a long one.

    1) Your last post is exactly the right way to go!

    2) just keep thanking people for everything they are going.

    3) keep on telling them that you think they are amazing.

    4) People will do things when they are ready to do them and not when we want them to. Please keep this in mind! Always!

    Keep the heart icon and use it frequently!

    Smileys too.

    People are engaged because they personally get a sense of accomplishments by helping others. This is the driving force behind any great campaign.

    Tell them things like: “I’m so lucky to have such amazing friends and people in my life.”

    “This means so much to me”.

    “You guys freaking kick ass!”

    You get the idea… Have those ready when the time is right.

    This motivates people. Numerous scientific studies have shown that if you have people $5-10 for each vote they still wouldn’t do it.

    The human being is much more complex.

    Does this make total and complete sense to you?

  • Alex Abercrombie

    yes. happy to say it’s things I already do and always have done.

  • Breuk Iversen

    Perfect.

    Now. When you responded on my post, people can hear the frustration in your words.

    Two of my friends PMed about it.

    ————————

    The other night, I PMed have about 40 friends and family and went to the wedding and opened up my laptop so people could vote.

    I know at least 35-40 people did it. You were at number one later that day.

  • Breuk Iversen

    I have 3 of my staff, who do this professionally, ready to go for the June, 1st.

    You will win and the only thing I fear and worry about and that absolutely drives me crazy is when the client (you in this case) doesn’t trust the process and throws havoc into the picture with unsavory comments.

  • Alex Abercrombie

    that’s my personality. not frustration. sense of humor. haha

  • Breuk Iversen

    Ok. It’s hard to tell.

    My friends didn’t get that!

  • Alex Abercrombie

    it has more factors then you or i have control of.
    I have a 30 minute interview of june 4th with the marketing team. I could do perfect but they know what they want.

  • Breuk Iversen

    Can you change your profile pic?

    That photo looks wicked which is good for the evening but, evil during the day.

    The Mickey Mouse ones are pretty great.

  • Alex Abercrombie

    I have friends that have like 30k followers that posted my stuff. I’m hoping that helps too. I think so because they are responding.

    yes, i’ll change it.

  • Breuk Iversen

    Lastly,

    Your personality is why I’m here to help.

    Why?

    Because I’ve been watching your progress and your most amazing quality is not your looks and but your ability to to keep it cool with the projects you’ve gotten.

    I placed your link with a letter the other night on a private and public page for society that has 188k followers.

    It’s called Society’s Choice.

    B

  • Alex Abercrombie

    this picture?

  • Breuk Iversen

    Awesome!!!!

    Yes! It shows you can have fun and are a like-able personality.

    DrShireen is a good friend of mine and She’s had me on her team for a while.

    Ok. Have a great day and we’ll speak soon enough.

    B

  • Alex Abercrombie

    ok thank you.
    xoxo

  • Breuk Iversen

    Oh….

    One more thing:

    When people see and ad, a post, a photo, a video, or anything. The first thing that crosses all of our minds is this:

    “What’s in it for me”?

    You and I both do the same thing and so does everyone else.

    What’s in it for them is the story that they helped the next Guess Girl get there by voting for her!!!!!

    They can tell this story for years to come.

    You don’t need to tell them that, they already know.

    ( Did you find someone who can do a video for you?)

  • Breuk Iversen

    And… You are quite welcome.

  • Alex Abercrombie

    I have somebody. but I’m so crazy busy right now. at a casting now. then have 2 more…then i have to get a spray tan for a job tomorrow. I will look weird in person. shooting next 3 days for 12 hour days. so perhaps on sunday.

  • Breuk Iversen

    Spray Tannn!!!!!

    Awesome!

    The video is “Do you see the shit we models HAVE TO DO????!

    LMAO!!!!

    Yeah!!! That works!!!

  • Alex Abercrombie

    it makes you look bad for first 12 hours.

  • Breuk Iversen

    Yes!!!!! that’s the FUn part….

    Get me some fun footage if you can.

    This can be a blast!

  • Alex Abercrombie

    i’m not good at videoing myself.

  • Breuk Iversen

    Bring a GF or BF.

    This kind of thing enrolls people!!!

    And if you video yourself, that’s even better.

    The behind the scenes stuff people absolutely love!!!

  • Alex Abercrombie

    being a model is a lot of alone time. people aren’t with you running around. they are running around too. very last minute world. but I’ll try!

  • Breuk Iversen

    It shows you have a  like regular people. And we love that!

    The people at Guess will dig it too.

  • Breuk Iversen

    Spray Tan! Lol… That’s awesome.

    That will totally work.

    Short, funny clips, and a whole bunch of them would be great.

    That one with your mother is so memorable, I still have it stick in my mind.

    It makes you stand out. That and the creep photo of your sisters… Lol!!!!

  • Breuk Iversen

    Gotta go. Adios, señorita!

  • Breuk Iversen

    Hey,

    1) Can you activate the share link so people can share your photo?

    2) Also place the Guess URL as a comment to get the ball rolling with the votes.

    Or place it in the description.

  • Alex Abercrombie

    on the cover photo or profile?

  • Breuk Iversen

    BOTH….

    After that, I’ll share it around. Cheers.

    B

  • Alex Abercrombie

    Photo

    I want to be the next GUESS GIRL!!! I’m a finalist. Need your votes…please! ♥ www.guessgirl.com
    ALEXANDRA A.
    Thank you! xoxo

  • Alex Abercrombie

    you can share any of those.

  • Breuk Iversen

    The Profile one too.

    You got it!!!

    _________________________________

Thank you for reading! : ))

Breuk