AntiMarketing WARNS business owners that marketers, designers and AdMen who ignore the importance of the unconscious/subconscious level of human thought unwittingly subject themselves to making critical mistakes in a competitive marketplace.
AntiMarketing is a new paradigm
and scope for reaching new or old
markets with far greater ease.
.
Call the number below for more…
🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com
Below is a short list of 7
AntiMarketing Rules to
follow when composing
any campaign.
• 1. Thoughts are created in images, not words.
Imagery applied to words or visual images make up human thought. It’s not in discrete words alone.
• 2. Most communication is nonverbal.
80% of human interaction involves the non-lexical component of communication. This happens through speech: intonation, pitch and speed of speech, hesitation noises, gesture, and visually through facial expression.
• 3. Metaphors and stories are central to thought.
Visual images are so prevalent that we are often unaware of their deeper effect on consciousness. They visually stimulate the mind, help add perspective to the world, and allow us to surface and unveil our own unconscious and subconscious feelings.
• 4. Emotion loves with reason.
Most marketers have a reason–centered bias in their research and have applied this to their creative application(s). This is a “Big Mistake.” We can clearly show why this fails to sell anything in the market. Emotion should be included, captured and brought to the forefront. Rational reasoning should sit in the backseat, or even in the trunk.
• 5. Most thought, emotion and learning occurs with awareness.
Often people do not know they have knowledge until they materialize it with other data to derive information. There is a gap between subjective and objective reality. When marketing, veer on the side of subjective reality to create a deeper bond with clients. They are looking for this.
• 5. Socially shared mental models are important.
Mental models help to filter information and make it manageable. When groups of people share important features of mental models, they are called consensus maps (or shared stories, memories, rituals, opinions and feelings) and they are possibly the single most important set of insights a market manager can have about consumers and purchasing power. Socially shared mental models are where real engagement happens.
• 7. Memory is fragile.
AntiMarketing: 3rd Wave master system.
Memory is actually a creative product of our encounters, beliefs, and plans developed on a subconscious level. Fragments of data are unconsciously/subconsciously utilized and only later synthesized. Memory it sometime strong and other time very fragile. Repeated exposure assures more success and less failure.
🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com
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