Build a Brand that People Love❣️

The Rest is History

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BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives. 

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Hello,

Thank You for visiting this site.

You have been probably been given a link to this page by myself or an associate. You are probably here and cordially invited to decide if this team and I may assist with your business’s growth. You are probably wondering how we or myself increases business income or bottom line, or assist with getting a business out of the red [ post COVID, post PROTESTS ] and back into the black. More than just probably, in all likelihood we can. 

if we can’t we’ll tell you, straight up. 

We dig far deeper than most marketers primarily because we use advanced techniques found in Behavioral Design (used often today by social media tech companies) and these techniques can be both seen, unseen and then applied—thanks to Neuroscience (Neurochemical also known as Human Default Patterns).

Human Default Patterns are inescapable conditions in all our lives, like the seasons, like time and space continuums, like gravity and like aging. You can’t escape these natural pattern. We experience them by default. Continuing on, when these patterns are infused into the ad & brand market campaigns we do  for clients, we arrive at more predictable results 9 times out of 10. Our clients love this. 

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Breuk Iversen, YALE Certificate, Science of Being Happy

Below is a historical picture of a nearly 30 year career selling millions and millions of products and/or services for clients. See what many have to say: here. < < <

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Okay…ready?… Here we go!

It is the purpose of this webpage
to arm people with the wherewithal
and the knowledge to make an
educated decision to hire us or the
team. < < <

There’s NO waving of a magic wand
to get things done. It’s hard work and a
lot of digging through research, and testing
the findings for your target market audience.

We do like to work hard. In business,
the ONLY real results that matter is the
money we make for clients. If the business
owner insists having control, we generally
understand this lack of deep consumer
insights as a detriment to their own growth. 

Money is the truest measurement of success
or failure. “Creativity” to us, means creating 
money for clients and the numbers never lie.

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Breuk-Iversen-2020

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Ladies and Gentlemen…

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The Rest is History

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Snapple

Snapple rev (2)
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Snapple (1992)
Helped develop the TV ad campaign (Wendy the receptionist) which launched the company to national recognition and by generating epic sales the first two quarters. This caused the SNAPPLE stocks to split twice within the first six months. Once they hired The [ KBSP.com ] ad agency, this campaign was up and running and this may have been the very first: “Reality TV Commercial.”
 
Less than a year and a half later they were bought up by Quaker Oats for $1.7 billion.
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The rest is history.
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Kate Spade

kate spade logo rev
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Kate Spade (1992)
Worked with Kate and her (then) fiancé; Andy Spade (brother of comedian: David Spade), to launch her new brand of women’s handbags. We did this out of Kate and Andy’s kitchen and living room in their Upper West Side apartment. A question I asked Kate one evening was “What was your favorite fairytale growing up?” Her answer was “Alice in Wonderland.” This is what set the color scheme, patterns and house style for her brand. It fit her personality like a glove. 
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Kate and Andy were initially selling handmade woven beach bags on the beach at the Southampton shores. Later that first summer, Kate started to get in substantial consignment orders with many of the notable retail boutiques on Main St. Quickly, her reputation broadened to the other L.I. areas and then into NYC.
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Kate was an adept fashion writer for Elle magazine. She had access to the mainstream fashion media in NYC. Back then, her bags were requested by a few great boutiques in SoHo and then in two years time, they did a trade show and were invited to sell thousands of bags at Neiman Marcus.
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So, all of this happened within 2 years. The three person team was an art director/brander, a copywriter and a fashion writer. Within four years, she (her brand, name and bags) were sold internationally.
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POINT: Great copywriting and clean images conveyed a very particular premium lifestyle. Any tangible product is just a commodity and that is always secondary to the deeper story and more at what her bags say, not about her but, more about her customers.
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Andy, Kate and I worked off the research we had from COACH Leatherwear and used it to develop the Kate Spade brand. One of the main brand offerings was to design six beautiful silhouettes at a very affordable price, and below the price of other premium handbag brands.
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I also helped them to develop a new accounting system for tracking operational costs vs. capital/product expenses. Guerrilla marketing techniques were already in being used from our talent wheelhouse.
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Kate was a difficult woman to work with and if she had her way, she would’ve given up within the first two years. She wasn’t terribly like Wonderland’s Alice but more like the Queen of Hearts ready to cut off their heads.
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Andy pressed on. He and I knew what we did at KBSP.com (ad agency) for COACH could be applied to any new brand we set our minds to. Perhaps not so ironically, Kate Spade, the brand was bought by COACH (2017) renamed to Tapestry, Inc. 
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I didn’t stay with them long at all. I couldn’t take the heated arguing and the lack of funding. He pushed and pushed until it worked. It finally did. I am happy for them.
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One thing that I don’t think Andy, Kate or myself could have anticipated back in 1992, was that Kate Spade’s bags would become synonymous with ushering “a young woman’s graduation into womanhood.” With all the press coverage after Kate’s deliberate passing, there were numerous accounts of women saying “I remember when my mother/grandmother bought me my first Kate Spade bag.”  This insertion into the American culture was amazing. We didn’t see this coming. No one did.
 
 
 
 
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The rest is history.
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Trend Privé

(2014)

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Was the Rainmaker at Trend Privé and helped the founder, Catalina Magee.

Catalina had a problem from the magazine’s onset which was to sell a high-end fashion magazine. This space is flooded with great fashion images, designers, photography and advertisers. The early conversations we had found that covering couture fashion with amazing photography just wasn’t enough to engage her audience on a massive global scale. 

We investigated the problem deeper. I gave her an exercise: “What is the deeper connection to fashion-minded people, seeking meaning and context, that you want to create?” She came back a few weeks later with an answer. “Humanitarianism.” 

“Wow. This is an odd choice but, a good outlier answer nevertheless. This idea could be disruptive in the space and that could definitely work.” I said. 

She went on to create Trend Privé as the only high-end fashion magazine with a strong focus on humanitarianism (rights, freedom, issues). It is still the only fashion magazine of its kind in this industry. 

The Rest is History… 

 
Hollywood Weekly
 
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Ben Sargent (Celebrity Chef)

 
Ben Sargent fishing
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Ben Sargent (Cooking Channel) (2009)
Ben was a long-term and consistent advertiser in 11211 Magazine for many years. When it came time for him and his talents to graduate from Williamsburg forever, we set him up with his first nationally syndicated TV show on FX. This was after a humorous Williamsburg “throw down” with Bobby Flay and a New England clam chowder lesson with Martha Stewart. He went on to become an Iron Chef and the infamous Dr. Klaw.
 
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See the story here:
The Brooklyn Chowda Surfa Dude 
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The rest is history.
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The Rainbow Bagel Man


The Bagel Store (corporate to you)

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Scot Rossillo (The Bagel Store) (2001)
Scot was beyond upset when we first spoke at 4AM in the morning. He called the 11211 Magazine HQ fuming. This was back in 2002.
 
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We met an hour later and he became a long-term and consistent advertiser in 11211 Magazine for many years. The ad above was the first ad we did to save his business on Bedford Ave. After the huge success of the above ad, he had t-shirts, buttons, cups & napkins, and even refrigerator magnets were made.
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A link to the complete story of how his 4am call led to the successful campaign is here: The Bagel Store
 
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Later, in 2016, he invented The Rainbow Bagel: This was a dough infused bagel with neon food coloring. He has become a national hero for the invention. NEON food coloring in bagels: Hysterical!
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 Legends  rainbow-bagels-600x600
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You may have heard of Scot.
Maybe not, but you’ve certainly
read about his rainbow bagels. 
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The rest is history.

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Somalogy  

Somalogy, BinkNyc, Brand—ID
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Somalogy (2011)
Tyr Throne was struggling with his Body Evolution method for 35 years. We knew he needed to rebrand his method.
 
    We replaced all the imagery and verbiage from Body Evolution to use a more professional medical name (Somalogy). The name is made up but it still brands and embeds a legit public perception and business. He’s earned his claim as the sole proprietor and founder of the Somalogy method. The invention of this brand name makes it happen. It’s an amazing story.
 
     His practice and methods have been fashioned into a solid system of physical treatment. Today, he enrolls practitioners to learn the Somology system internationally; Europe, Japan, and many of the South Pacific islands. Today his students and practitioners are trained to become Somalogists. We designed his branding strategy over a six month period.
 
Read the story here:
Somalogy Bink Finger rev
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The rest is history.
 
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COACH

COACH logo rev (2)
and
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Kenneth Cole rev
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COACH Leatherware and Kenneth Cole (1992)
While at KBSP.com (the brat pack) I worked with copywriter, Andy Spade and a slew of great, internationally recognized art directors for launching a number of very successful campaigns. COACH and Kenneth Cole were among only two of them.
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The rest is history.
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ALEXANDRA
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Alexandra Abercrombie(Playboy) (2014)
“The media push you did for the (Guess Girl) campaign was a great idea! You’re a sweetheart. And thank you very much!” Unfortunately, Alex didn’t win the spot but she was bouncing around in the top five contestants right up until the selection date (so close yet so far). 

See our full GUESS story here: Alex Abercrombie

Afterward she asked me what I thought about posing nude for Playboy and similar magazines. My reply was: “Well, as long as you aren’t planning to into politics or any US civil servant jobs, I think you’ll be okay.” She decided to go for it. 

About a year later where she appeared as
Alexandra Tyler in   playboy-symbol.jpg  as Miss April, 2015
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The rest is history.

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Harris Publications 

XXLMagcom_logo
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XXL Magazine (2015)
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    One day I got a call from an old high school friend who worked at XXL. He asked about social media. I suggested using Facebook. He was desperate to fill the space and event and listened.
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      He was trying to promote a HIP HOP and RAP event (Highline) in NYC. It was the night before an event. They were running into a problem with low ticket sales for this evening. We ran a 24-hour media blitz and filled the room to capacity (sold out). Not only that, but we had a line around the block until 2AM using Facebook’s fantastic ad platform. This was done on a teeny tiny $500 budget. My friend and I hit the target market right between the eyes.
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      I was then asked to run an SEO campaign to stabilize their position as a strong media conglomerate (Harris Publications) for both print and the web.
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The rest is history. 
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The Loom (Bushwick, Brooklyn) 

BinkNyc, Breuk Iversen, Bink NYC, Advertising, Branding, Communications, Design
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The Loom (Bushwick | Brooklyn) (2007)
While leaving Williamsburg and looking for the next “new” place. I moved to Bushwick | Brooklyn when it was still dusty and rough hood. One of my old employees from 11211 Magazine was working for a real estate developer as they were building out and designing a new space for a Mini-Mall. They asked my opinion on the layout and design.
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     I studied the plans for about 20 minutes. I then told them why the entire space needed to be reconfigured. The term, Mall, insinuates “walk-around” so we created an internal circle indoors instead of a crooked line which cut through the space.
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     They agreed to all of my recommendations even after the plans had already been submitted to the building department (DOB). It was a very smart decision on their part. I helped re-design the entire space and today they have a 0% vacancy.
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See the full story at Shops at the Loom
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The rest is history. 
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Category Redefining Brooklyn (2000) 


 11211-logo rev

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11211 Magazine, 3rd Issue

Williamsburg | Brooklyn (2000)
I hadn’t realized the full impact 11211 Magazine had on Williamsburg and Brooklyn until 2012. I spent a little over a month that year doing deep online research and pulled some startling dates and numbers showing that the 1/2 million copies of 11211 Magazine had a DIRECT IMPACT on bringing people to Williamsburg and Brooklyn.
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In 2012, I hired a lifestyle researcher from Martha Stewart (Omnimedia) to double-check and see if his findings were the same. Indeed, the numbers and dates corresponded with the publication. He said: “Breuk, 11211 Magazine had a direct impact on the lifestyle and branding of Williamsburg. There was nothing else happening there in 2000 or 2001. Brooklyn didn’t even start keeping track of the tourism numbers until 2001. The reason they did start keeping track of tourism was that of the tremendous increase of traffic on the L train.”
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In 2000, the borough of Brooklyn wasn’t even collecting tourism numbers. I’ll eventually argue that not only did I promote and put in place the FREEDOM of “art and culture” persona you’ve come to know and love as Williamsburg but, additionally created (Bedford Avenue) as a hub and entry point to make Brooklyn cool again, nationally and internationally.
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This new perception of Brooklyn has taken the borough into a phase it has never witnessed before: young, innovative and a place where dreams can and do happen. Dreams and accomplishments are what America is all about.
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nytimes-logo-copy

The NYTimes did an article that compounded the effort to the Williamsburg | Brooklyn area. Williamsburg then became a heavily adopted brand persona over the next six years known for Freedom, Art, and Music.
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This shows what you can do with a publicity effort using a high-quality, color, glossy magazine with subversive and 150 rebellious writers, 200 illustrators and 350 up and coming artists and photographers. The trick was distributing half of the copies in Brooklyn and half of the copies in Manhattan.
 
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Brooklyn tourism peaked at 15M tourists in 2010. Today, Brooklyn today draws 11M tourists nationally and internationally. Good for them and good for me. People now know my hometown and want to move there. I was then approached in 2015 by NYU – Stern School of Business. They wanted to interview me and do a short video on Urban development. This is what they created:
 
 
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Here are some of the research findings:
See: Williamsburg | Brooklyn.
 
 
Here’s what a writer at New York Magazine wrote in 2008.
 
Felkerism
 
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The rest is history.
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Cross County Savings Bank

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Cross County Federal Savings Bank (2002)

Approached us (11211) about an ad campaign to help launch a Queen’s bank in Williamsburg | Brooklyn. The branch was located on Bedford Avenue and North 7th. The single ad we designed generated 250 new accounts the very first week. 1,200 new accounts were opened within the first two months.
 
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The rest is history. 
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City Acupuncture 

 
City Acupuncture logo rev
City Acupuncture (2010)
Robbie and I go back a number of years. I helped him when he first opened this business on W14th Street, NYC. Years later, after moving downtown, shortly after Hurricane Sandy, he lost a couple of hundred customers. The hurricane really impacted his lower Manhattan business location.
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    As a campaign to reinvigorate his downtown business, we placed a lot of emphasis on his E-mail list and Social Media (Facebook, Twitter, and LinkedIn). In less than 5 attempts, using some interesting pictures and excellent copywriting created a substantial upturn trajectory.
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     Today he has the second largest community acupuncture clinic in the US. It’s the first largest on the East Coast. We were happy to help. 😁
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The rest is history. 
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Currently… 
 

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siff.nyc (liberty green lt)

Staten Island Festival LLC

Staten Island Film Festival (2021)
I’ve been living and working in Staten Island for three years as of March 2021 (MMXX) having lived in NYC all my life. That’s 33 years in Brooklyn (on two separate occasions), 13 years in Manhattan and 7 years in Astoria, Queens. So yeah, I’ve been around the block.

Staten Island is an amazing place with amazing people and with less than half the population of the other NYC boroughs (S.I. pop. is less than 500K). The business people here are smart, stick together and know how to make money. I’m proud to be here and live among them. It has been an absolute pleasure so far.

I live in St. George by the Staten Island Ferry (aka South Ferry). Moreover, the Northshore of Staten Island, in 2018, reminded me of Williamsburg in 1998-1999. So, each and every person, place, and thing I see here has shown me nothing but in having great potential.

A prominent and well-known Northshore real estate developer, George Christo, gave me the Staten Island Film Festival. He just gave it to me. I had to ask this real estate developer, three times, what he wanted out of this festival.

He replied: “Nothing. I want it to be wildly successful.“

All I shot back was: “Okay. I can do that.“

He added: “I also want it to be sustainable as well.”

I replied: “Okay, I can do that too.“

So here we are: siff.nyc

The SI festival last showed its face in 2011. Back then they had 200-300 people in attendance and the event was mostly for the Staten Islanders, Staten Island filmmakers, businesses, etc., according to Doreen Cugno, owner of the spectacular St. George Theater.

I know what to do with a film festival. I worked with Marco and helped show the Williamsburg | Brooklyn Film Festival how to make money and raise funds. This was back in 2000. If we want to be wildly successful, here in SI, we are going to do an industry-related event, accelerating us above the 80 other film festivals here in NYC.

Stay-tuned. This is going to be a good one.

I have an amazing business coach: Chad and Danielle Reyes of Lions Pride Leadership.  Lions Pride helped me put together an amazing team: SI-nyc. This is how we will get it done.

Staten Island, NY, BinkNyc

SI-nyc.com #siny

 

[ fw|BK ]

fashion-week-brooklyn

Fashion Week Brooklyn

 
Fashion Week Brooklyn [ fw|BK ]
 
BinkNyc Culture founder Breuk Iversen was named the Brand Architect of Fashion Week Brooklyn (09/2016) fw|BK. We are currently waiting for a 2017 show to pass before relaunching the fw|BK brand.
      The goal, as we expect it, is to have fw|BK becomes the fashion face of Brooklyn. It will take us about a year to complete the assignment and make fw|BK profitable by 2018. Once we have some noteworthy designers who want to participate in a Brooklyn brand, we’ll be on our way.

See the video featuring the founder Rick Davy:
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A few words on making more money.

AntiMarketing touches deeply into the underpinning of most human beings once you strip away the veneer of their political stance, culture, religion, race, and creed. AntiMarketing is politically incorrect, pokes fun at traditional, overused, marketing tactics, and moves more people to purchase your product or service. This means creating the groundwork for a very powerful brand. It also creates a differentiating factor even when your product or service is just a commodity with no real brand depth.

So AntiMarketing is just one little thing we offer. Most important is that we do it better than anyone. 😁👍🏼 Not that you care but, you might. You should.

Triboro-lo-bw-WEB rev

If you have something that you plan to do and believe it has the potential to be a national bestseller, let’s have a conversation. Take that first step on the path of a thousand miles. And if you hire us, we promise, it won’t take a decade.   😀

We have a no money down option for people with doubts. Maybe they don’t truly believe in themselves or their idea. Either way, the deal is: We will take 50% of whatever we bring in.

FAIR WARNING: In 2014, we helped a fashion incubator obtain $3.5 million GRANT. They had no idea that we could do this. Well, we did.

Then, they owed us a 30% commission. By the by, the commission was so high because they chose ‘a no money down’ option. So, that was $1,050,000 at a 30% commission.

They were NOT exactly happy about this… but, a deal is a deal.

Otherwise, our normal commission rates are competitive at 15% with $10-15K down. If you want to put nothing down, then the commission goes up to 30%.

Give a call at (718) 578-6613. All conversations lead to greater clarity and are kept confidential upon request, as you wish.

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Thank you…

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Again, the process we use at BinkNyc Culture:
binknycprocessiireverse

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1. Research, 2. Planning, 3. Creation, 4. Application, 5. Measure, so this point we know what is working and what isn’t. If it is working, we 6. Increase and if it isn’t, we go back to 2. Planning and start again.

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BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives. 

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 Shelly Lynn Holcomb (2016)Head Advisor @ Louis Vuitton 

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BinkNyc Culture acted as an agent for Shelly Lynn for 8 months in 2015. She initially engaged us to help her get more work in the fashion industry. Ideally, she would get signed with one of the top 10 modeling agencies with our assistance.
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As you see in the slideshow above, Shelly’s look, demeanor and exterior were a tough and hard outer shell. The first months of the work were to get her to express herself with more vulnerability, softening her facial features and blossoming into a more dynamic, illusive, and seductive personality.
 
 
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In a very short amount of time, we found that her age, extroverted personality and stature lends itself better suited toward a career in ACTING. She’s a natural in this respect.
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With Shelly, we tested and developed a new and highly disciplined program called #AngelCraft. This system involves using quantum mechanics and field theory, ancient Chinese esoteric arts, and metaphysical sciences. This systematic program launched her into a new career path.
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The rest is history.
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A PREDICTION

Pirate Trump
 
 
Maybe more notably… (2015)
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Much to the disdain of friends, family, and foes, I predicted Donald Trump winning the 2016 Presidential Election way back in August 2015. Perhaps using the word prediction is less accurate when what I should probably say is: “I KNEW” beyond the shadows of any doubt.

First, it is helpful to know that I don’t share anything ideologically with The Don except I lived in Queens for a few years and he was born here. Well, this isn’t ideological, it’s geographic. Ideologically we both understand the effectiveness of a powerful Brand. He’s a brand.

“There are just two things the US does better than everyone else on the planet: ☝🏼Weapons of Mass Destruction and ✌🏼 Advertising and Branding.“

                — Breuk Iversen

So brands can be both good or bad. Most of all they have to be memorable and remarkable to be effective. Give a call whenever you are ready to build your personal or professional brand.

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bink logo spring

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BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives. 
 
 
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Last Few Things:

(2017)

1. Deeply honored that Graphis has added me to their list of the 120+ most prolific graphic designers of all time.

Breuk Iversen, BinkNyc, Fishbeef.com

11211 Magazine founder and publisher, Breuk Iversen is listed as one of the 120+ most prolific graphic designers of all time.

The rest is…
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2. Someone wrote a book entitled:

(2016)

Breuk Iversen

It has all the info you could easily find online by Googling. This book is currently selling for over $40 AbeBooks.com or Amazon.com/breuk-iversen

It has some very rare Neurochemical trade secrets which are extremely valuable in the hands of a proficient marketer, public relations specialists and advertising/branding people. I wished they didn’t print that. They did.

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Breuk Iversen, BinkNyc Culture

http://Amazon.com/fr/breuk-iversen

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A great man once said:

Results are the ultimate guru.

While this statement may be 100% true, one may argue that it if someone else says it for you, you wouldn’t have to prove the results of your working career all by yourself. This is why smart people hire a publicist.

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bitcoin Now accepting bitcoin. 

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bink logo spring
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BinkNyctransforms a company into a culture,
grows businesses into movements,
improving peoples’ lives.