Build a Brand that People Love❣️

The Rest is History

Hello,

Thank You for coming here.
You have very likely been given
a link to this page by myself
or an associate. You are cordially
invited to decide if the team and
I may assist with your business effort.

 

 

 

bitcoin Now accepting bitcoin. 

 

 

Below is a historical picture of a 25-year career selling millions and millions for our clients. See what they have to say: here.

 

.

 

.

 

Okay… Here we go!

It is the purpose of this webpage to arm people with the wherewithal and the knowledge to make an educated decision to hire myself or the team.

There’s NO waving of a magic wand to get things done. It’s hard work. We do like to hard work. In business, the only results that matter is the money we make for our clients. This is the only true measurement.

 

.

.

 

Ladies and Gentlemen…

 

 

 

__________________________________

The Rest is History

__________________________________

 

 

.

.

 

 

 

Snapple rev (2)
.
Snapple (1992)
Helped develop the TV ad campaign (Wendy the receptionist) which launched the company to a national public creating epic sales, causing the SNAPPLE stocks to split twice within the first six months they hired our agency. This campaign may have been the very first: “Reality TV Commercial.”
     Less than 2 years later they were bought up by Quaker Oats for $1.7 billion.
.
The rest is history.
.
.
.
.

kate spade logo rev
.
Kate Spade 
(1992)
Worked with Kate and her (then) fiancé; Andy Spade (David Spade’s brother), to launch her brand of bags. She was initially selling the handmade woven beach bags on the beach of the Hampton shores.
.
After that first summer, she started getting in substantial orders from many of the notable Hampton’s retail outlets and her reputation broadened epically to NYC. Then, she was in soho boutiques and then Neiman Marcus. All this happened within the 2nd year. Within four years, she was international.
.
POINT: Good copywriting and clean images by Andy conveyed a particular luxury lifestyle. This was then added to her new brand. Any tangible product is just a commodity which is always secondary to the deeper story and more at what her bags say, not about her but, about her customers.
.
Andy, Kate and I worked off the research we had and used it toward developing the Kate Spade brand. One of the main brand offerings was to design a beautiful silhouette at an affordable cost, which was below the price point of other premium brands. I also helped them to develop a new type of accounting system for tracking operational costs vs. capital and product expenses.
.
Kate was a difficult woman to work with and if she had her way, she would’ve given up within the first two years. Andy pressed on. He and I knew what we did at KBSP.com (ad agency) could be applied to any brand we set our mind to. He pushed and pushed until it worked. It finally did.
.
One thing that I don’t think Andy, Kate or myself could have anticipated back in 1992, was that Kate Spade’s bags would become synonymous with ushering “a young woman’s graduation into womanhood.” With all the press coverage after Kate’s passing, there were numerous accounts of women saying “I remember when my mother/grandmother bought me my first Kate Spade bag.”  This is amazing. This is what a good brand is and does.
.
The rest is history.
.
.
.
.

Ben Sargent fishing
.
Ben Sargent (Cooking Channel) (2009)
Ben was a long-term and consistent advertiser in 11211 Magazine for many years. When it came time for him and his talents to graduate from Williamsburg forever, we set him up with his first nationally syndicated TV show on FX. This was after a humorous Williamsburg “throw down” with Bobby Flay and New England chowder lesson on Martha Stewart. He went on to become an Iron Chef and the infamous Dr. Klaw.
.
See the story here:
The Brooklyn Chowda Surfa Dude 
.
The rest is history.
.
.
.
.

This slideshow requires JavaScript.

Alexandra Abercrombie (Playboy)
The media push you did for the (Guess Girl) campaign was a great idea! You’re a sweetheart. And thank you very much!”

See our GUESS story here: Alex Abercrombie
Or a see year later where she appeared as
Alexandra Tyler in   playboy-symbol.jpg  as Miss April, 2015
.
The rest is history.

.
.

The Bagel Store (corporate to you)

.
Scot Rossillo 
(The Bagel Store)
Scot was beyond upset when we first spoke at 4AM in the morning. He called the 11211 Magazine HQ fuming. This was back in 2002. We met an hour later and he became a long-term and consistent advertiser in 11211 Magazine for many years. The ad above was the first ad we did to save his business on Bedford Ave. After the huge success of the ad, he had t-shirts, cups & napkins, and even magnets made of the ad.
.
Here is the complete story of how his 4am call led to the successful campaign of The Bagel Store
.
Later, in 2016, he invented The Rainbow Bagel: dough infused with neon food coloring. He has become a national hero for the invention. NEON food coloring in bagels: Hysterical!
.
 Legends  rainbow-bagels-600x600
.

You may have heard of Scot.
Maybe not, but you’ve certainly
read about his rainbow bagels. 
.
The rest is history.

.

.

 
Somalogy, BinkNyc, Brand—ID
.
Somalogy
Tyr Throne was struggling with his Body Evolution method for 35 years. We knew he needed to rebrand his method.
    We replaced all the imagery and verbiage from Body Evolution to use a more professional medical name (Somalogy). The name is made up but it still brands and embeds a legit public perception and business. He’s earned his claim as the sole proprietor and founder of the Somalogy method. The invention of this brand name makes it happen. It’s an amazing story.
     His practice and methods have been fashioned into a solid system of physical treatment. Today, he enrolls practitioners to learn the Somology system internationally; Europe, Japan, and many of the South Pacific islands. Today his students and practitioners are trained to become Somalogists. We designed his branding strategy over a six month period.
Read the story here:
Somalogy Bink Finger rev
.
The rest is history.
.
.
.
.

COACH logo rev (2)
and
.
Kenneth Cole rev
.
Coach Leatherware and Kenneth Cole
While at KBSP.com (the brat packI worked with the copywriter, Andy Spade and a slew of great, internationally recognized, art directors for launching a number of very successful campaigns. Coach and Kenneth Cole were among only two of them.
The rest is history.
.
.
.
.
.

XXLMagcom_logo
.
XXL Magazine
.
    One day I got a call from an old high school friend who worked at XXL. He asked about social media. I suggested using Facebook. He was desperate to fill the space and event and listened.
.
      He was trying to promote a HIP HOP and RAP event (Highline) in NYC. It was the night before an event. They were running into a problem with low ticket sales for this evening. We ran a 24-hour media blitz and filled the room to capacity (sold out). Not only that, but we had a line around the block until 2AM using Facebook’s fantastic ad platform. This was done on a teeny tiny $500 budget. My friend and I nailed to hit the target market right between the eyes.
.
      I was then asked to run an SEO campaign to stabilize their position as a strong media conglomerate (Harris Publications) for both print and the web.
 .
The rest is history. 
.
.
.
.
.
.

BinkNyc, Breuk Iversen, Bink NYC, Advertising, Branding, Communications, Design
.
The Loom (Bushwick | Brooklyn)
While leaving Williamsburg and looking for the next “new” place. I moved to Bushwick | Brooklyn when it was still dusty and rough hood. One of my old employees from 11211 Magazine was working for a real estate developer as they were building out and designing a new space for a Mini-MallThey asked my opinion on the layout and design.
.
     I studied the plans for about 20 minutes. I then told them why the entire space needed to be reconfigured. The term, Mall, insinuates “walk-around” so we created an internal circle indoors.
.
     They agreed with my recommendations even after the plans had already been submitted to the building department (DOB). It was a very smart decision on their part. I helped re-design the entire space and today they have 0% vacancy.
.
See the full story at Shops at the Loom
.
The rest is history. 
.
.
.
.
.
.

 11211-logo rev
.
11211 Magazine, 3rd Issue

Williamsburg | Brooklyn
I hadn’t realized the full impact 11211 Magazine had on Williamsburg and Brooklyn until 2012. I spent a little over a month that year doing deep online research and pulled some startling dates and numbers showing that the 1/2 million copies of 11211 Magazine had a DIRECT IMPACT on bringing people to Williamsburg and Brooklyn.
.
In 2012, I hired a lifestyle researcher from Martha Stewart (Omnimedia) to double check and see if his findings were the same. Indeed, the numbers and dates corresponded with the publication. He said: “Breuk, 11211 Magazine had a direct impact on the lifestyle and branding of Williamsburg. There was nothing else happening there in 2000 or 2001. Brooklyn didn’t even start keeping track of the tourism numbers until 2001. The reason they did start keeping track of tourism was that of the tremendous increase of traffic on the L train.”
.
In 2000, the borough of Brooklyn wasn’t even collecting tourism numbers. I’ll eventually argue that not only did I promote and put in place the FREEDOM of “art and culture” persona you’ve come to know and love as Williamsburg but, additionally created (Bedford Avenue) as a hub and entry point to make Brooklyn cool again, nationally and internationally.
.
This new perception of Brooklyn has taken the borough into a phase it has never witnessed before: young, innovative and a place where dreams can and do happen. Dreams and accomplishment are what America is all about.
.

nytimes-logo-copy

The NYTimes did an article which compounded the effort to the Williamsburg | Brooklyn area. Williamsburg then became a heavily adopted brand persona over the next six years known for Freedom, Art, and Music.
.
This shows what you can do with a publicity effort using a high-quality, color, glossy magazine with subversive and 150 rebellious writers, 200 illustrators and 350 up and coming artists and photographers. The trick was distributing half of the copies in Brooklyn and half of the copies in Manhattan.
.
Brooklyn tourism peaked at 15M tourists in 2010. Today, Brooklyn today draws 11M tourists nationally and internationally. Good for them and good for me. People now know my hometown and want to move there. I was then approached in 2015 by NYU – Stern School of Business. They wanted to interview me and do a short video on Urban development. This is what they created:
.
.
Here are some of the research findings:
See: Williamsburg | Brooklyn.
.
The rest is history.
.
.
.
.
.
.

1918982_189025857900_7083779_n

1918982_189025877900_510476_n
1918982_189025867900_5708791_n


Cross County Federal Savings Bank

Approached us (11211) about an ad campaign to help launch a Queen’s bank in Williamsburg | Brooklyn. The branch was located on Bedford Avenue and North 7th. The single ad we designed generated 250 new accounts the very first week. 1,200 new accounts were opened within the first two months.
.
The rest is history. 
.
.
.
.
.
.

City Acupuncture logo rev
City Acupuncture
Robbie and I go back a number of years. I helped him when he first opened this business on W14th Street, NYC. Years later, after moving downtown, shortly after Hurricane Sandy, he lost a couple of hundred customers. The hurricane really impacted his lower Manhattan business location.
.
    As a campaign to reinvigorate his downtown business, we placed a lot of emphasis on his E-mail list and Social Media (Facebook, Twitter, and LinkedIn). In less than 5 attempts, using some interesting pictures and excellent copywriting created a substantial upturn trajectory.
.
     Today he has the second largest community acupuncture clinic in the US. It’s the first largest on the East Coast. We were happy to help. 😁
.
.
The rest is history. 
.
.
.
.
.
.

Current:
fashion-week-brooklyn

Fashion Week Brooklyn

Fashion Week Brooklyn [ fw|BK ]
BinkNyc Culture founder Breuk Iversen was named the Brand Architect of Fashion Week Brooklyn (09/2016) fw|BK. We are currently waiting for a 2017 show to pass before relaunching the fw|BK brand.
      The goal, as we expect it, is to have fw|BK becomes the fashion face of Brooklyn. It will take us about a year to complete the assignment and make fw|BK profitable by 2018. Once we have some noteworthy designers who want to participate in a Brooklyn brand, we’ll be on our way.

See the video featuring the founder Rick Davy:
.
.
.
.

.

.
.
.
.

 

11211, AntiMarketing, Williamsburg | Brooklyn, BinkNyc

11211, Williamsburg | Brooklyn, BinkNyc

.

A few words on making more money.

AntiMarketing touches deeply into the underpinning of most human beings once you strip away the veneer of their political stance, culture, religion, race, and creed. AntiMarketing is politically incorrect, pokes fun at traditional, overused, marketing tactics, and moves more people to purchase your product or service. This means creating the groundwork for a very powerful brand. It also creates a differentiating factor even when your product or service is just a commodity with no real brand depth.

So AntiMarketing is just one little thing we offer. Most important is that we do it better than anyone. 😁👍🏼 Not that you care but, you might. You should.

Triboro-lo-bw-WEB rev

If you have something that you plan to do and believe it has the potential to be a national bestseller, let’s have a conversation. Take that first step on the path of a thousand miles. And if you hire us, we promise, it won’t take a decade.   😀

We have a no money down option for people with doubts. Maybe they don’t truly believe in themselves or their idea. Either way, the deal is: We will take 50% of whatever we bring in.

 

FAIR WARNING: In 2014, we helped a fashion incubator obtain $3.5 million GRANT. They had no idea that we could this. We did. They owed us $1,050,000 in commission.

They are NOT exactly happy about this… bBut, a deal is a deal.

Otherwise, our normal commission rates are competitive at 15% with $10-15K down. If you want to put nothing down, then our commission goes up to 30%.

Give a call at (718) 578-6613. All conversations lead to greater clarity and are kept confidential as you wish.

.

Thank you…

.

.
.
.
.
.

Again, the process we use at BinkNyc Culture:
binknycprocessiireverse

.

1. Research, 2. Planning, 3. Creation, 4. Application, 5. Measure, so this point we know what is working and what isn’t. If it is working, we 6. Increase and if it isn’t, we go back to 2. Planning and start again.

.

.

_________________________________

BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives. 

.

.

.
.
.
.

 Shelly Lynn Holcomb

 

This slideshow requires JavaScript.

BinkNyc Culture acted as an agent for Shelly Lynn for 8 months in 2015. She initially engaged us to help her get more work in the fashion industry. Ideally, she would get signed with one of the top 10 modeling agencies with our assistance.
.
As you see in the slideshow above, Shelly’s look and demeanor were to hold a tough and hard shell. The first months of the work were to get her to express herself with more vulnerability, softening her facial features and blossoming into a more dynamic personality.

This slideshow requires JavaScript.

In a very short amount of time, we found out that her age, extroverted personality and stature lends itself better suited toward a career in ACTING. She’s a natural in this respect.
.
With Shelly, we tested and developed a new and highly disciplined program called #AngelCraft. This system involves using quantum mechanics and field theory, ancient Chinese esoteric arts, and metaphysical sciences. This systematic program launched her into a new career path.
 .
The rest is history.
.
.
.
.
.
.

Pirate Trump
Most Recently… 
.

Much to the disdain of friends, family, and foes, I predicted Donald Trump winning the 2016 Presidential Election way back in August 2015. Perhaps using the word prediction is less accurate when what I should probably say is: “I KNEW” beyond the shadows of any doubt.

First, it is helpful to know that I don’t share anything ideologically with The Don except I lived in Queens for a few years and he was born here. Well, this isn’t ideological, it’s geographic. Ideologically we both understand the effectiveness of a powerful Brand. He’s a brand.

There are just two things the US does better than everyone else on the planet: ☝🏼Weapons of Mass Destruction and ✌🏼Advertising and Branding.

                — Breuk Iversen

So brands can be both good or bad. Most of all they have to be memorable and remarkable to be effective. Give a call whenever you are ready to build your personal or professional brand.

.
 
.
.
.
.
.

bink logo spring

___________________________________
BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives. 
.
.
.

Last Things

1. Deeply honored that Graphis has added me to their list of the 120+ most prolific graphic designers of all time.

Breuk Iversen, BinkNyc, Fishbeef.com

11211 Magazine founder and publisher, Breuk Iversen is listed as one of the 120+ most prolific graphic designers of all time.

 

The rest is…
.
.
.
.

.

2. Someone wrote a book entitled:

Breuk Iversen

It has all the info you could easily find online by Googling. This book is currently selling for over $40 AbeBooks.com or Amazon.com/breuk-iversen

It has some very rare Neurochemical trade secrets which are extremely valuable in the hands of a proficient marketer, public relations specialists and advertising/branding people. I wished they didn’t print that. They did.

.

Breuk Iversen, BinkNyc Culture

http://Amazon.com/fr/breuk-iversen

 

 

.
.
.
.
.

——————————-

A great man once said:

Results are the ultimate guru.

While this statement may be 100% true, one may argue that it if someone else says it for you, you wouldn’t have to prove the results of your working career all by yourself. This is why smart people hire a publicist.

 

.
.
.
.

bink logo spring
___________________________________
BinkNyctransforms a company into a culture,
grows businesses into movements,
improving peoples’ lives.