The Rest is History

This is a portfolio of work.
It’s some of the Greatest Hits
as a designer, writer and
branding expert.

2018…

 

You’ve very likely been given
this link to this page by myself
or an associate. You are cordially
invited to take the leap and decide
if myself or team may assist your
business effort.

 

First, Two Things

1. Deeply honored that Graphis has added me to their list of the 120+ most prolific graphic designers of all time. The great thing about awards and these type of listed accomplishments is that once they happen, they can’t be taken away.  🤪

Breuk Iversen, BinkNyc, Fishbeef.com

11211 Magazine founder and publisher, Breuk Iversen is listed as one of the 120+ most prolific graphic designers of all time.

 

The rest is…

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2. Someone wrote a book entitled:

Breuk Iversen.

It has info you could easily find online by Googling my name and is currently selling for over $40 AbeBooks.com or Amazon.com/breuk-iversen

It has some very rare Neurochemical trade secrets which are extremely valuable in the hands of a proficient marketer and ad/brand people. I wished they didn’t print that. They did.

Breuk Iversen, BinkNyc Culture

http://Amazon.com/fr/breuk-iversen

 

 

 

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bitcoin Now accepting bitcoin. 

 

 

1. Wise Words…

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Below is a picture of a 20 year career selling millions and millions of products or services for some amazing and wonderful clients. Failure is always part of the equation but, with repeated practice one learns to hit the bullseye nine times out of ten. So we hit it good.

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It is the purpose of this piece to arm you with the wherewithal and knowledge to make an educated decision to hire myself or the team. Then, when you are ready to get to work, we work. There’s NO waiving of a magic wand to get things done. It’s hard work. We do like to do the work.

 

 

 

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The Rest is History

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Snapple (1992)
Helped develop the TV ad campaign (Wendy the receptionist) which launched the company sales causing stocks to split twice within those first six months. This campaign may have been the very first: “Reality TV Commercial” in history. Less than a year later they were bought by Quaker for millions.
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The rest is history.

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Kate Spade 
(1992)
Worked with Kate and her (then) fiancé; Andy Spade (David Spade’s brother), to launch her brand of bags. She was initially selling the handmade, woven bags on the beaches of the Hampton shores. After that summer she started getting in substantial orders from many Hampton’s retail outlets and her reputation broadened epically to NYC boutiques and department stores within a year. Within two years, she was national.
POINT: Good copywriting and clean images by Andy conveyed a particular  luxury lifestyle and added to her new brand. Any tangible product is secondary to the deeper story and more at what her bags say, not about her but, about her customers. She went international in Two years.
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The rest is history.

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Ben Sargent fishing
Ben Sargent 
(Cooking Channel) (2009)
Ben was a long-term and consistent advertiser in 11211 Magazine for many years. When it came time for him and his talents to graduate from Williamsburg forever, we set him up with his first nationally syndicated TV show on FX. This was after a humerous Williamsburg throwdown with Bobby Flay and New Englan chowder lesson on Martha Stewart. He went on to become an Iron Chef and the infamous Dr. Klaw.
The rest is history.

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Alexandra Abercrombie (Playboy)
The media push you did for the (Guess Girl) campaign was a great idea! You’re a sweetheart. And thank you very much!”

See our GUESS story here: Alex Abercrombie
Or a see year later where she appeared as
Alexandra Tyler in playboy-symbol.jpg as Miss April, 2015
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The rest is history.


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The Bagel Store (corporate to you)
Scot Rossillo 
(The Bagel Store)
Scot was beyond upset when we first spoke at 4AM in the morning. He called fuming. This was back in 2002. We met an hour later and he became a long-term and consistent advertiser in 11211 Magazine for many years. The ad above was the first ad we did to save his business on Bedford Ave. He had t-shirts, cups & napkins, and even magnets made of the ad.
Here is the story of how his 4am call led to the success of: The Bagel StoreBink Finger rev
Later, in 2016, he invented The Rainbow Bagel : dough infused with neon food coloring. Hysterical!
 Legends  rainbow-bagels-600x600

You may have heard of Scot.
Maybe not, but you’ve certainly
read about his rainbow bagels. 
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The rest is history.


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Somalogy, BinkNyc, Brand—ID
Somalogy
Tyr Throne was struggling with his Body Evolution method for 35 years. We knew he needed to rebrand his method.
    We replaced all the imagery and verbiage from Body Evolution to use a more professional medical name (Somalogy). The name is made up but it still brands and embeds a legit public perception and business. He’s earned his claim as the sole proprietor and founder of the Somalogy method. The invention of this brand name makes it happen. It’s an amazing story.
     His practice and methods have been fashioned into a solid system of physical treatment. Today, he enrolls practitioners to learn the Somology system internationally; Europe, Japan, and many of the South Pacific islands. Today his students and practitioners are trained to become Somalogists. We designed his branding strategy over a six month period.
Read the story here:
Somalogy Bink Finger rev
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The rest is history.

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coach
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Coach Leatherware and Kenneth Cole
While at KBSP.com (the brat packI worked with copywriter, Andy Spade and a slew of great, internationally recognized, art directors for launching number of very successful campaigns. Coach and Kenneth Cole were among only two of them.
The rest is history.

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XXLMagcom_logo
XXL Magazine
      One day I got a call from an old high school friend who worked at XXL. He asked about social media. I suggested using Facebook. Desperate, to fill the space and event, he listened.
      He was trying to promote a HIP HOP and RAP event (Highline) in NYC . It was the night before an event. They were running into a problem with low ticket sales for this evening. We ran a 24 hour media blitz and filled the room to capacity (sold out). Not only that, but we had a line around the block until 2AM using Facebook’s fantastic ad platform. This was done on a teeny tiny $500 budget. My friend and I nailed to hit the target market right between the eyes.
      I was then asked to run an SEO campaign to stabilize their position as a strong media conglomerate (Harris Publications) for both print and the web.
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The rest is history. 

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BinkNyc, Breuk Iversen, Bink NYC, Advertising, Branding, Communications, Design
The Loom 
(Bushwick | Brooklyn)
While leaving Williamsburg and looking for the next “new” place. I moved to Bushwick | Brooklyn when it was still dusty and rough hood. One of my old employees from 11211 Magazine was working for a real estate developer as they were building out and designing a new space for a Mini-MallThey asked my opinion on the layout and design.
     I studied the plans for about 20 minutes. I then told them why the entire space needed to be reconfigured. The term, Mall, insinuates “walk-around” so we created an internal circle indoors.
     They agreed with my recommendations even after the plans had already been submitted to the building department (DOB). It was a very smart decision on their part. I helped re-design the entire space and today they have 0% vacancy.
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See the full story at: Shops at the Loom Bink Finger rev
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The rest is history. 

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Breuk Iversen, BinkNyc, 11211, Astoria, Williamsburg, NYC, Neurochemical
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11211 Magazine, 3rd Issue

Williamsburg | Brooklyn
I hadn’t realized the full impact 11211 Magazine had on Williamsburg and Brooklyn until 2012. I spent a little over month that year doing deep online research and pulled some startling dates and numbers showing that the 1/2 million copies of 11211 Magazine had a DIRECT IMPACT on bringing people to Williamsburg and Brooklyn.
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In 2012, I hired a lifestyle researcher from Martha Stewart (Omnimedia) to double check and see if his findings were the same. Indeed, the nUmbers and dates corresponded and were accurate. He said: “Breuk, 11211 Magazine had a direct impact on the lifestyle and branding of Williamsburg. There was nothing else happening there in 2000 or 2001. Brooklyn didn’t even start keeping track of the tourism numbers until 2001. The reason they did start keeping track of tourism was because of the tremendous increase of traffic on the L train.”
In 2000, the borough of Brooklyn wasn’t even collecting tourism numbers. I’ll eventually argue that not only did I promote and put in place the FREEDOM of “art and culture” persona you’ve come to know and love as Williamsburg but, additionally created (Bedford Avenue) as a hub and entry point to make Brooklyn cool again, nationally and internationally.
This new perception of Brooklyn has taken the borough into a phase it has never witnessed before: young, innovative and a place where dreams can and do happen. Dreams and accomplishment is what America is all about.
Breuk iversen

The New York Times

The NYTimes did an article which compounded the effort to the Williamsburg | Brooklyn area. Williamsburg then became a heavily adopted brand persona over the next six years known for Freedom, Art and Music.
This shows what you can do with a publicity effort using a high-quality, color, glossy magazine with subversive and 150 rebellious writers, 200 illustrators and 350 up and coming artists and photographers. The trick was distributing half of the copies in Brooklyn and half of the copies in Manhattan.
Brooklyn tourism peaked at 15M tourists in 2010. Today, Brooklyn today draws 11M tourists nationally and internationally. Good for them and good for me. People now know my hometown and want to move there. I was then approached in 2015 by NYU – Stern School of Business. They wanted to interview me and do a short video on Urban development. This is what they created:
Here’s some of the research findings:
See: Williamsburg | Brooklyn
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The rest is history.

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Cross County Federal Savings Bank

Approached us (11211) about an ad campaign to help launch a Queens bank in Williamsburg | Brooklyn. The branch was located on Bedford Avenue and North 7th. The single ad we designed generated 250 new accounts the very first week. 1,200 new accounts were opened in the first two months.
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The rest is history. 

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City Acupuncture, Jen Hill, Breuk Iversen
City Acupuncture
Robbie and I go back a number of years. I helped him when he first opened this business on W14th Street, NYC. Years later, after moving downtown, shortly after Hurricane Sandy, he lost a couple of hundred customers. The hurricane really impacted his lower Manhattan business location.
    As a campaign to reinvigorate his downtown business, we placed a lot of emphasis on his E-mail list and Social Media (Facebook, Twitter and LinkedIn). In less than 5 attempts, using some interesting pictures and excellent copywriting created an substantial upturn trajectory.
     Today he has the second largest community acupuncture clinic in the US. It’s first largest on the East Coast. We were happy to help. 😁
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The rest is history. 

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Current Projects:
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fashion-week-brooklyn

Fashion Week Brooklyn

Fashion Week Brooklyn             [ fw|BK ]
BinkNyc Culture founder Breuk Iversen was named the Brand Architect of Fashion Week Brooklyn (09/2016) fw|BK. We are currently waiting for a 2017 show to pass before relaunching the fw|BK brand.
      The goal, as we expect it, is to have fw|BK become the fashion face of Brooklyn. It will take us about a year to complete the assignment and make fw|BK profitable by 2018. Once we have some noteworthy designers who want to participate in a Brooklyn brand, we’ll be on our way.

See the video featuring the founder Rick Davy:  
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11211, AntiMarketing, Williamsburg | Brooklyn, BinkNyc

11211, AntiMarketing.Life, Williamsburg | Brooklyn, BinkNyc.com

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A few words on making more money.

AntiMarketing touches deeply into the underpinning of most human beings once you strip away the veneer of their political stance, culture, religion, race and creed. AntiMarketing is politically incorrect, pokes fun at traditional, overused, marketing tactics, and moves more people to purchase your product or service. This means creating the groundwork for a very powerful brand. It also creates a differentiating factor even when your product or service is just a commodity with no real brand depth.

So AntiMarketing is just one little thing we offer. Most important is that we do it better than anyone. 😁👍🏼 Not that you care but, you might. You should.

Triboro Physical Therapy

If you have something that you plan to do and believe it has the potential to be a national bestseller, let’s have a conversation. Take that first step on the path of a thousand miles. And if you hire us, we promise, it won’t take a decade.   😀

We have a no money down option for people with doubts. Maybe they don’t truly believe in themselves or their idea. Either way, the deal is: We will take 50% of whatever we bring in.

Read the next paragraph.

FAIR WARNING: We did this for a client in 2014 and helped them obtain $3.5 million. They had no idea we could do what we did. They now owe us $1,050,000 in commission. They are NOT exactly happy about this but, a deal is a deal.

Otherwise, our normal commission rates are competitive at 30% with $10-15K down. We have other cost options as well. Give a call at (718) 578-6613. All conversations lead to greater clarity and are kept confidential if you wish.

Thank you…

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The process we use:
BinkNyc Culture

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THE PROCESS

1. Research, 2. Planning, 3. Creation, 4. Application, 5. Measure, so this point we know what is working and what isn’t. If it is working, we 6. Increase and if it isn’t, we go back to 2. Planning and start again.

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BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives. 

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Local brands we loved to help:

Previous Clients, Beehive Brooklyn
Beehive Salon 
( Williamsburg | Brooklyn )
In 2002, Melaina Ulino came from a well-established Fifth Ave. salon and opened up shop in Williamsburg | Brooklyn. Her press agent called and had invited me to see the space she was opening. We offered her a whole package; ads, a website, brochures, bus. cards and helped sustain her business (Downtime Spa) for over a decade.
When I heard that another local salon wanted to sell their business, I arranged the initial meetings, helped facilitate the deal, removed fear/doubt on both parties and Melaina eventually bought Beehive Salon.

The rest is history.

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BinkNyc, NeurochemicalThis logo was designed by Breuk Iversen of BinkNyc


Sweet-Janes.com
From the first year to the second, sales tripled. This was done by implementing a very specific Brand—ID  methodology with practically no advertising.

From the second year to the third, sales only doubled. The reason for this is that the owner wanted to keep on two of the old staff members. She also wanted her 19 year old niece to manage the store.

This is problematic when we were trying to set up a new system. At the end of the day, we still did twice the amount of business in sales. Lines were out the door.

Having a great Brand is one thing. Having a great product to sell brings the Brand—ID and product to life. We brought the public to a product that was in demand.

The Brand—ID brings in subconscious and emotional components which make up 90-95% of all human decision making according to recent Neuroscientific (MRI) research. Advertising quickly becomes an irrelevant modality when compared to a tight ad well-executed Word-of-Mouth (WOM) campaign. Also advertising in the shadow of all the new technology we have today pales compared to Social Media.

The rest is history.


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Spades-and-silk-logo
Juliette Donatelli came to me and needed help with a way monetize her blog site. We went through several variables and options to make her zero $ generating blog into $3,500 per month website. She’s now doing this blog and consultancy full time. You don’t see the advertisers banner ads because the “ads” (products and services) are now a very seamless part of the content.
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The rest is history. 

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 Shelly Lynn Holcomb

 

 

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BinkNyc Culture acted as an agent for Shelly Lynn for 8 months in 2015. She initially engaged us to help her get more work in the fashion industry. Ideally, she would get signed with one of the top 10 modeling agencies with our assistance.
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As you see in the slideshow above, Shelly’s look and demeanor was to hold a tough and hard shell. The first months of the work was to get her to express herself with more vulnerability, softening her facial features and blossoming into a more dynamic personality.

 

 

 

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In a very short amount of time, we found out that her age, extroverted personality and stature lends itself better suited toward a career in ACTING. She’s a natural in this respect.
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With Shelly we tested and developed a new and highly disciplined program called #AngelCraft. This system involves using quantum mechanics and field theory, ancient Chinese esoteric arts and metaphysical sciences. This systematic program launched her into a new career path.
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The rest is history.

Pirate Trump
Most Recently… 

Much to the distain of friends, family and foes, I predicted Donald Trump winning the 2016 Presidential Election way back in August 2015. Perhaps using the word prediction is less accurate when what I should probably say is: “I KNEW” beyond the shadows of any doubt.

First, it is helpful to know that I don’t share anything ideologically with The Don except I lived in Queens for a few years and he was born here. Well, this isn’t ideological, it’s geographic. Ideologically we both understand the effectiveness of a powerful Brand. He’s a brand.

There are just two things the US does better than everyone else on the planet: ☝🏼Weapons of Mass Destruction and ✌🏼Advertising and Branding.

                — Breuk Iversen

So brands can be both good or bad. Most of all they have to be memorable and remarkable to be effective. Give a call whenever you are ready to build your personal or professional brand.

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Breuk Iversen
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BinkNyc transforms a company into a culture, grows businesses into movements, improving peoples’ lives. 
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Here’s the logo for an award-winning, 5th Avenue design firm (1996).
Breuk Iversen, BinkNyc, 11211, Astoria, Williamsburg, NYC, Neurochemical
Disciplined Beauty

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A great man once said:

Results are the ultimate guru.

While this statement may be 100% true, one may argue that it if someone else says it for you, you wouldn’t have to prove the results of your working career all by yourself. This is why smart people hire a publicist.

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BinkNyc, Breuk Iversen, Bink NYC, Advertising, Branding, Communications, Design
4A’s

They contacted me out of blue and wanted to hire me to be on their iLab team. Apparently, I’m one of the few seasoned designers and AdMen to apply these new Neuroscientific findings to advertising, branding, communications and design. They got it right off the bat. I’ve signed an NDA with them and can’t tell what we are working on or developing there for last couple of years. The only thing I can say is that: It’s Revolutionary. 
See: Press Bink Finger rev