This is a portfolio of work.
It’s some of the Greatest Hits
as a designer, writer and
You’ve very likely been given
this link to this page by myself
or an associate. You are cordially
invited to take the leap and decide
if myself or team may assist your
First, Two Things
1. Deeply honored that Graphis has added me to their list of the 120+ most prolific graphic designers of all time. The great thing about awards and these type of listed accomplishments is that once they happen, they can’t be taken away. 🤪
2. Someone wrote a book entitled:
It has some very rare Neurochemical trade secrets which are extremely valuable in the hands of a proficient marketer and ad/brand people. I wished they didn’t print that. They did.
Now accepting bitcoin.
1. Wise Words…
That is Peter Drucker, a practical realist and the founder of Modern Business Management. His quote is as true today as it ever was. His quote also inspired the discipline and steps of our Process:
Anyway…. Below is a picture of a 20 year career selling millions and millions of products or services for some amazing and wonderful clients. Failure is always part of any business equation but, with repeated practice one learns to hit the bullseye nine times out of ten. So we hit it that good.
It is the purpose of this webpage to arm you with the wherewithal and knowledge to make an educated decision to hire myself or the team. It’s going to cost less than a million dollars but we make that money back for you. Then, when you are ready to get to work, we work. There’s NO waiving of a magic wand to get things done. It’s hard work. We do like to do the work as much as we like to make our clients money. That’s how we know how good we’ve done. Money is the measurement.
Okay. Here we go:
The Rest is History
Helped develop the TV ad campaign (Wendy the receptionist) which launched the company sales causing stocks to split twice within those first six months. This campaign may have been the very first: “Reality TV Commercial” in history. Less than a year later they were bought by Quaker for millions.
Kate Spade (1992)
Worked with Kate and her (then) fiancé; Andy Spade (David Spade’s brother), to launch her brand of bags. She was initially selling the handmade woven beach bags on the beaches of the Hampton shores. After that first summer she started getting in substantial orders from many of the notable Hampton’s retail outlets and her reputation broadened epically to NYC. Then, she was in boutiques and Neiman Marcus stores within the 2nd year. Within four years, she was international.
Ben Sargent (Cooking Channel) (2009)
Ben was a long-term and consistent advertiser in 11211 Magazine for many years. When it came time for him and his talents to graduate from Williamsburg forever, we set him up with his first nationally syndicated TV show on FX. This was after a humerous Williamsburg throwdown with Bobby Flay and New Englan chowder lesson on Martha Stewart. He went on to become an Iron Chef and the infamous Dr. Klaw.
The Brooklyn Chowda Surfa Dude
Scot Rossillo (The Bagel Store)
Scot was beyond upset when we first spoke at 4AM in the morning. He called fuming. This was back in 2002. We met an hour later and he became a long-term and consistent advertiser in 11211 Magazine for many years. The ad above was the first ad we did to save his business on Bedford Ave. He had t-shirts, cups & napkins, and even magnets made of the ad.
You may have heard of Scot.
Maybe not, but you’ve certainly
read about his rainbow bagels.
The rest is history.
Tyr Throne was struggling with his Body Evolution method for 35 years. We knew he needed to rebrand his method.
The rest is history.
Coach Leatherware and Kenneth Cole
While at KBSP.com (the brat pack) I worked with copywriter, Andy Spade and a slew of great, internationally recognized, art directors for launching number of very successful campaigns. Coach and Kenneth Cole were among only two of them.
The Loom (Bushwick | Brooklyn)
While leaving Williamsburg and looking for the next “new” place. I moved to Bushwick | Brooklyn when it was still dusty and rough hood. One of my old employees from 11211 Magazine was working for a real estate developer as they were building out and designing a new space for a Mini-Mall. They asked my opinion on the layout and design.
Williamsburg | Brooklyn
See: Williamsburg | Brooklyn
Cross County Federal Savings Bank
See the video featuring the founder Rick Davy:
A few words on making more money.
AntiMarketing touches deeply into the underpinning of most human beings once you strip away the veneer of their political stance, culture, religion, race and creed. AntiMarketing is politically incorrect, pokes fun at traditional, overused, marketing tactics, and moves more people to purchase your product or service. This means creating the groundwork for a very powerful brand. It also creates a differentiating factor even when your product or service is just a commodity with no real brand depth.
So AntiMarketing is just one little thing we offer. Most important is that we do it better than anyone. 😁👍🏼 Not that you care but, you might. You should.
If you have something that you plan to do and believe it has the potential to be a national bestseller, let’s have a conversation. Take that first step on the path of a thousand miles. And if you hire us, we promise, it won’t take a decade. 😀
We have a no money down option for people with doubts. Maybe they don’t truly believe in themselves or their idea. Either way, the deal is: We will take 50% of whatever we bring in.
Read the next paragraph.
FAIR WARNING: We did this for a client in 2014 and helped them obtain $3.5 million. They had no idea we could do what we did. They now owe us $1,050,000 in commission. They are NOT exactly happy about this but, a deal is a deal.
Otherwise, our normal commission rates are competitive at 30% with $10-15K down. We have other cost options as well. Give a call at (718) 578-6613. All conversations lead to greater clarity and are kept confidential if you wish.
1. Research, 2. Planning, 3. Creation, 4. Application, 5. Measure, so this point we know what is working and what isn’t. If it is working, we 6. Increase and if it isn’t, we go back to 2. Planning and start again.
BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives.
Local brands we loved to help:
Beehive Salon ( Williamsburg | Brooklyn )
In 2002, Melaina Ulino came from a well-established Fifth Ave. salon and opened up shop in Williamsburg | Brooklyn. Her press agent called and had invited me to see the space she was opening. We offered her a whole package; ads, a website, brochures, bus. cards and helped sustain her business (Downtime Spa) for over a decade.
The rest is history.
From the first year to the second, sales tripled. This was done by implementing a very specific Brand—ID methodology with practically no advertising.
From the second year to the third, sales only doubled. The reason for this is that the owner wanted to keep on two of the old staff members. She also wanted her 19 year old niece to manage the store.
This is problematic when we were trying to set up a new system. At the end of the day, we still did twice the amount of business in sales. Lines were out the door.
Having a great Brand is one thing. Having a great product to sell brings the Brand—ID and product to life. We brought the public to a product that was in demand.
The Brand—ID brings in subconscious and emotional components which make up 90-95% of all human decision making according to recent Neuroscientific (MRI) research. Advertising quickly becomes an irrelevant modality when compared to a tight ad well-executed Word-of-Mouth (WOM) campaign. Also advertising in the shadow of all the new technology we have today pales compared to Social Media.
The rest is history.
Shelly Lynn Holcomb
Much to the distain of friends, family and foes, I predicted Donald Trump winning the 2016 Presidential Election way back in August 2015. Perhaps using the word prediction is less accurate when what I should probably say is: “I KNEW” beyond the shadows of any doubt.
First, it is helpful to know that I don’t share anything ideologically with The Don except I lived in Queens for a few years and he was born here. Well, this isn’t ideological, it’s geographic. Ideologically we both understand the effectiveness of a powerful Brand. He’s a brand.
“There are just two things the US does better than everyone else on the planet: ☝🏼Weapons of Mass Destruction and ✌🏼Advertising and Branding.“
— Breuk Iversen
So brands can be both good or bad. Most of all they have to be memorable and remarkable to be effective. Give a call whenever you are ready to build your personal or professional brand.
A great man once said:
Results are the ultimate guru.
While this statement may be 100% true, one may argue that it if someone else says it for you, you wouldn’t have to prove the results of your working career all by yourself. This is why smart people hire a publicist.