We Did Do Williamsburg | Brooklyn

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WILLIAMSBURG | BROOKLYN didn’t ‘just happen‘ the way some people may believe. It wasn’t something magical, something arbitrary, accidental or something strange. The neighborhood didn’t just transform itself.  

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It was planned.  

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We planned it:
Back in 2000, we started a publication to promote the neighborhood (11211 Magazine). By 2006, we had distributed half a million copies in both Manhattan and Brooklyn. There were a number of brand executions we used to produce awareness of a spawning artist culture through publishing and promoting events. We led and shear-headed the combining of the local businesses and of the local artists who would join together in a concerted effort to promote the neighborhood.

We (@11211 Magazineled this operation over a number of years.
We solicited businesses for advertising and got to meet/know all of the local business owners. We reached out to artists, illustrators, writers and photographers and paid everyone for their contribution to the magazine. Advertising money was generated from the businesses and used to pay artists and writers, sales staffing, printing and distribution.

Williamsburg | Brooklyn 2001

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Williamsburg had all the makings and raw qualities of the next big artist’s community. It was a fifteen minute MTA commute to Union Square, scores of near-empty loft buildings, (Bedford Avenue) a main strip with small and cute retail stores which you could rent for as little as $800. per month. Many of the industrial lofts were rented to artists and musicians and all that were under the table and off the grid.

The first stop on the Brooklyn L Train is still Bedford Avenue—a very short train ride to the East Village. So, the location was ideal.


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The subconscious and emotional elements we added to the Williamsburg brand were the deeper, subversive reasons why the hundreds of thousands of people came and talked about Williamsburg to others (Word Of Mouth). If we had to sum up the branding effort in just a few words, it would be:  The American Dream.

As a result, near the end of 2010-2011, a reported 15,000,000 national and international tourists came to visit Brooklyn through Williamsburg. We made that little part of Brooklyn cool. 

To give a sense of scale, back in 2000 there was little interest in Brooklyn and the city wasn’t even keeping track of tourism. Then by 2011, 15 million tourists were recorded coming to Williamsburg | Brooklyn. Today, its growth has slowed.

(See: Global Brand www.CrainsNewYork.com/Brooklyn Blooms)

 

Williamsburg | Brooklyn InfoGraphic, 11211 ZIP Code, 11211 Magazine, Breuk Iversen, Nikos Katsanevakis, BinkNyc.com, 11211.com

The_New_York_Times    < See Article Here 

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Let’s plan the future for your company or corner of the globe. We use an ultra-modern system called the Neurochemical. The system is based on a carefully curated collection of statistical evidence, biology, psychological profiling and numerous recent neurological and scientific findings (see case studies).

This leaves no room for error. If we find an error, we fix it and continue quickly.

“In business our success depends on power and persistence.”  — Breuk Iversen

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When we say…

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BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives. 

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We mean it.

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Have a great day.

 

 

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