AntiMarketing: WARNING!

AntiMarketing WARNS business owners that marketers, designers and AdMen who ignore the importance of the unconscious/subconscious level of human thought unwittingly subject themselves to making critical mistakes in a competitive marketplace.

 

 

 

 

 

 

AntiMarketing is a new paradigm
and scope for reaching new or old
markets with far greater ease.

.


 

Call the number below for more…

BinkNyc Culture, Breuk Iversen

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com

 

 

Below is a short list of 7
AntiMarketing Rules to
follow when composing
any campaign.

 

• 1. Thoughts are created in images, not words.

IMG_6634
Imagery applied to words or visual images make up thought, not discrete words.

 

• 2. Most communication is nonverbal.

IMG_6637
80% of human interaction involves the non-lexical component of communication by speech:  intonation, pitch and speed of speech, hesitation noises, gesture, and facial expression.

 

• 3. Metaphors and stories are central to thought.

IMG_6638
Visual images are so prevalent that we are often unaware of them. They visually stimulate the mind, help add perspective to the world, and allow us to surface unconscious and subconscious feelings.

 

• 4. Emotion loves with reason.

IMG_6633
Most marketers have a reasoncentered bias in their research and applied to their creative application. We can clearly show why this fails in the market. Emotion should be included, captured and brought to the forefront.

 

• 5. Most thought, emotion and learning occurs with awareness.

IMG_6630
Often people do not know they have knowledge until they materialize it with other data to derive information.

 

• 5. Socially shared mental models are important.

IMG_6639
Mental models help to filter information and make it manageable. When groups of people share important features of mental models, they are called consensus maps (or shared stories, memories, rituals, opinions and feelings) and they are possibly the single most important set of insights a manager can have about consumers and purchasing. This is where engagement happens.

 

• 7. Memory is fragile.

Shelly Lynn

AntiMarketing: 3rd Wave master system.

Memory is actually a creative product of our encounters, beliefs, and plans developed on a subconscious level. Fragments of data are unconsciously/subconsciously utilized and only later synthesized.

 

BinkNyc Culture, Breuk Iversen

🤒 : Breuk IVersen
🤖 : (718) 578-6613
👹 : BinkNyc.com
😍 : BinkNyc@gmail.com

Neurochemical: McDeez 🍔

I’m no business expert but do consider myself a branding expert which means I can foretell when a company is in big, BIG trouble. I can usually tell when a company is in beginning stages, off to an early decline, once and for all. I can also tell when a young company is unlikely to get off the ground. Even branding firms don’t do their branding deeply enough. If they don’t do research, they’ll likely fail.

This becomes even more obvious when you take into account:

1. Their current marketing efforts,

2. Public perception(s) of the business,

3. Lifestyle trends, and

4. Macro-economic factors.

 

Then, you can account for variables in their brand’s offering. We do this by answering 4 critical questions a futurist would ask through the Tetrad Management System. It makes predicting future events possible right down to probable.

 

Once that is done we have a far more complete picture of a businesses ecology and know what is likely to happen over an interim; short and long term.

 

Digi McDeez

Don’t eat too much McDonald’s. Their Grade F meat has a certain amount of worm 🐛 content. When cooked above 168° for 5 minutes or more makes it okay for consumption. The more you know…

 

So below is one example of one of the all-time American favorites in college courses and in university studies. The professors will talk about what and how monstrous a company could be. They speak about the type of business model and structure they use, theoretically, not actually. They talk about locations in every crevice of the globe. They talk about franchising. They talk about stocks. They provide answers of the kind of industrious production McDonald’s innovated before anyone else. They talk about the hit.

McDonald’s is held as the epitome of scale of the American Dream. I believe they’re on their last legs. They can also never be perceived as a healthy and socially conscious food source. Grade F meat has a certain amount of worm and maggot content, that when fried is edible, according to the FDA.

McDonald’s Global

 

Yes sir, when you see that McDeez has been hitting it pretty hard and growing in leaps and bounds since 2016, you have to wonder: How are they doing it?

How are their stocks still increasing despite a massive public perception that they themselves have invented junk food.  They are the hot, warm junk food you love. They are the first ones to tell everyone that they’re  “Lovin’ it.

When I lived in Williamsburg | Brooklyn in 2001, I was listening to NPR one morning and heard a writer from the Wall Street Journal speak about his new book. It was called Fast Food Nation.

I hopped on the train and headed to Barnes and Nobel on Union Square to get a copy. That day it hadn’t arrived yet. I returned the next morning and got the first copy out of the box. It wasn’t even opened yet. I asked the woman to open the box. She did.

What a horror story! They even have a movie about how bad the food is for the body (Supersize Me). This movie came out years after the book. Anyway, I digress.

Let’s have a look at their stocks:

McDonald’s Stocks

 

And here are their prices:

McDonald’s prices

 

They are undercutting every mom and pop shop within miles around with their dollar menu. How are they even making enough to pay their employees? What about rent, electricity, gas, etc…

 

It makes you wonder… It makes me wonder.

 

See ya, wouldn’t want to be ya.

AntiMarketing: Astoria, Queens

What Anti-Marketing is:

AntiMarketing is something entirely different and unbelievably effective. This effectiveness happens despite many preconceived beliefs, tips and tricks used by business owners. The main premise we work from is that decisions made by consumers are primarily: 90% emotional and 95% subconscious. Scary right? 
Bad ads, good ads, BinkNyc, Breuk Iversen

Bad advertising, good advertising.

     As as difficult as this is for most people to fully absorb, as a concept, it’s even harder for them to instill this into and execution vis-á-vis a business or marketing plan.
      They often resort to a familiar, safe and sorry approach and do what is most comfortable for them. They hope it will work rather than consider what FEELINGS they are leaving inside their customers’ hearts and minds.
Idealight

     Antimarketing works exceptionally well with millennials, achievers, experiencers, innovators, early adopters and early majority market segments. In the last 3 years we (@BinkNyc) have generated over $450,000 in combined income for less than ten Astoria, NY businesses.

We operate behind the scenes for our clients as we should. We’re not the big ⭐️ 🌟 ⭐️s. The clients we have are always front and center and ultimately the stars of the shows we preform.

 

.

DEFINITION – There is some confusion on websites as to what Anti-marketing actually means by definition. They’ve mistaken the prefix Anti- to also mean Un-Marketing. This is clearly an error. In short order, by definition, the prefix Anti- means: opposed to marketing. The prefix Un- means the reversal or absence of effective marketing. Between the two, there is a huge difference.

.So, we are, by all means, opposedmarketing—big time.
.
So, we (@binknyc) are, by all means, opposed to traditional marketing—big time. AntiMarketing works faster and far better than the old ways of branding, designing, communicating or advertising  things. It’s a new day and in this digital age some of the executions that used to work no longer work today.
.
Most people don’t love marketing.
What they do love much more is buying.
No one needs to teach you how to shop
or buy. You already know what you want.
This idea is useful to the Antimarketer.

This “buyer” vs. “seller” approach is what is used in Antimarketing.

 

.Logo Design (Breuk Iversen)
Antimarketing trumps traditional marketing in so many ways. Call us and we’ll give you a list and rundown. One way it trumps is when we lean toward developing a Luxury Brand. Traditional marketing would tell you to find a comparable price point you think people will pay and just advertise bigger, better and more than the next guy. This old school marketing approach hardly ever works in today’s business ecology. If faced with a company that has a brand, they’ll lose, each and every time against a Luxury Brand., especially a luxe brand that has built AntiMarketing into its core identity.
       We know that Luxe Brands fair far better in today’s market than ever before. Besides the (Luxe Brand) having a higher price point the product or service does need to be backed up with REAL technological and functional advantages. With these two components, some great packaging (unboxing) and subconscious design, Luxe Brands are far easier to develop a marketing campaign for in addressing these behaviors. The trick is that their is an EMOTIONAL component that commodity-based opponents lack.
Why?
Using a strategic approach as we do at BinkNyc, we cut through the bullshit—get to the real deal—where the real value lives and breathes. And we are very particular as to which businesses we will work with today. No one has the time and money for any shenanigans.
.
.
AntiMarketing hits the emotional component (buy me button) that pulls an audience (market segment) towards the brand. In other words, if you’re an asshole, be the biggest asshole out there. There’s a market that loves an asshole (maybe Trump supporters). They’ll come out and vote.
         If you’re the lovely and benevolent, be the best embodiment of these qualities you can be. Once you own these words in a consumer’s mind, the values and ideas draw people in. In many marketing segments, your ownship of these words become a brand. And… the best part is that they are already looking for you and want what you are selling! Yes, and they’ll pay extra for it.
     Being a living embodiment of common words makes for an amazing Anti-Marketing brand campaign. It’s NOT only highly effective on the audience but it presses that automatic “buy me” button in the human skull. People are loyal to brands, even new ones. Ideas, values, attitudes and lifestyles are sticky.
.

But there’s a catch. There’s always a catch

.

The “buy me” button doesn’t understand languageIt understands “feelings” and visual images. And 90% of business people (successful or not) have NO IDEA how to get into consumers  skulls with the one word that is branded effectively. 

Yep. This is exactly what we do.

.

11211, AntiMarketing, Williamsburg | Brooklyn, BinkNyc

11211, AntiMarketing.Life, Williamsburg | Brooklyn, BinkNyc.com

 

Client work for Astoria, Queens:

Bus Shelter Advertisement 

 

Triboro PT Astoria, Queens
Queens Physical Therapy

… and their New Logo…

Triboro Physical Therapy

.

.

New Interior and Exterior Design:

Qdyssey outside

“Q” outside

This slideshow requires JavaScript.

 

.

.

Noisette Patisserie (Interior Design):

Before                                    After

binkNyc, Astoria, Steinway Street, Queens

Noisette [ Interior Design ]

 

 

BORO Magazine Media Kit: 

Breuk Iversen, binknyc, qns

Qns.com Media Kit (designed by B. Iversen)

 

.

.

Logo for a New Media Company (Astoria): 

Fishbeef Final Logo

.

.

Steinway Street Butcher: 

Queens Meat front

Business card for Queens Meat

 

.

.

Most people distain marketing.
They are far better at buying.
We all are good at buying.
We know what we want.

This “buyer” vs. “seller” approach is what we use in Anti-Marketing.

 

Sweet Janes Ice Cream: 

 

 

BinkNyc Culture

Sweet Janes Brand Architecture

 

.

.

 

Small Cafe on Steinway: 

cafe23-front

Cafe 23

cafe23-back

Cafe 23 Business Card

 

 

.

.

 

Café Via Espresso (@ Instagram and Facebook post) 

IMG_6585

Ad for Cafe Via Espresso

BinkNyc, Instagram Results, Breuk

 

.

.

 

Logo for Workers Compensation attorney 

Benisready.com

 

__________________________________________

Chop Chop Grub Shop on Ditmars:

 

 

Shameless Self-Promotion:

Breuk Iversen, BinkNyc, Fishbeef.com

11211 Magazine founder and publisher, Breuk Iversen is listed among one of the most prolific designers of all time.

 

Anti-marketing defies conventional marketing strategy of using positive only selling tactics. We successfully use AntiMarketing with headlines and phrasing that are blatantly sarcastic, surly, embraces an (on-brand) attitude, often utilizing reverse psychology. This, and other time-tested Neurochemical brain techniques. 86 techniques  to be exact.

This is how and why we can promise to triple a client’s business (by 300%). There’s a way to attract customers to you rather than begging and pleading clients to “Please spend money in our place, please, please we need money and your business.” You don’t have to sell anything at all. They just come.

 

So, let’s make you some money. 

BinkNyc Culture, Breuk Iversen

 

 

Ball-02-juneBreuk Iversen
E: BinkNyc@gmail.com
C: (718) 578-6613

 

 

 

 

BinkNyc.com Business Card, BinkNyc, Brooklyn New York, Breuk Iversen

BinkNyc, Services, Williamsburg | Brooklyn

BinkNyc.com (Astoria, Queens) full services, utilities and offerings.

Binknyc, Breuk Iversen

Founders vs. CEOs

Many founders totally suck at being CEO of their own company. Here’s how their fantasy and dream works:

Founders dream of the day they’ll grow to be a massive team and — from inception to huge success — retain their throne as CEO. Then they suspect they may rule the world with luck.

.
Unfortunately, that kind of thought isn’t what’s best for the company. New research shows that, more often than not, companies run by founders are “less productive and more poorly managed” than those which bring in outside CEOs.

 

IMG_8981

Research of data collected by the World Management Survey detailed a review of more than 13,000 mid-to large-sized companies in 32 countries. Firms led by the people who founded the company were 9.4% less productive, on average, and on average had consistently lower management scores—which typically rose once the founder-CEO was replaced.

.
Other research studies from business school professors at Duke, Vanderbilt, and Harvard Universities examined similar data with identical results.

.

Few founder/CEOs ever get close to seeing their companies grow to anything substantial or epic. When Noam Wasserman, a professor at the USC Marshall School of Business, looked at 212 US startups (paywall) launched in the late 1990s and early 2000s, he found that only 50% of founders still controlled their companies three years after founding it. Four years later that number was down to 40%, and only 25% of founders were in charge at the time of the company’s IPO.

 

The Emperor
It’s actually pretty rare for founders to remain on as CEO as their company grows. It turns out that investors don’t like going all in on companies that are too reliant on one person’s talents and dream. Being a good founder and a good CEO require two completely different skillsets and mindsets.

.
A lot of startup founders suffer from what’s called the “rich versus king” dilemma: they exhibit poor control  between wanting control and wanting profit. And unfortunately, control from the King type often wins, so the company loses.

 

Jester 2

 

Well, that’s logical. Here is a small truth neurochemically:  You’re not a King unless you have a kingdom, a castle, maybe a church and certainly an army with quite a few taxpayers paying you. Someone always has to foot the bill.

Can this be bypassed? Well, yes. There are always exceptions to the rules. You may want to know what those components are. We can give you a list to follow.

E-mail: BinkNyc@gmail.com

 

IMG_2899

Neurochemical: Your “Q”

Focus: COFFEE • CAKE • ICE CREAM

 

There are several emotional and subconscious gaps (aka White Space) in a saturated market available for branded cakes, coffee and ice cream. This isn’t some sort of hunch or guess. This is math and science.

This is where we can add the most value in creating a destination not based on the ‘locals’ and ‘local foot traffic’ but rather on a brand which can go city-wide in brand sales with a smart, aggressive and targeted Social Media Campaign.

 

 

 

 

This slideshow requires JavaScript.

 

How about this:

Instead of you looking for customers, customers come looking for you.

Yep. That’s what every business wants but most don’t know how to do it. Some suspect it’s a spiritual thing. Some think it’s luck and others believe it’s magic that only a few possess and others don’t.

The entire population, what their needs, wants and desires are, eludes most folks which is why we have comprised a specialized system and team of seasoned pros on our advisory board which we call upon as the need arises. In essence, good business is a matter of educated decisions, bracketing out old and useless assumptions/hunches/guesswork and keeping alert to new opportunity and spaces that open in the market.

Our advice is simple:
BUILD A BRAND

Most small business owners have no idea how to build a brand or how it works or what it really is—none whatsoever. If you find any of this insulting, then stop reading this now. It’s about to get a whole lot worse for you. Ready?

It’s completely understandable that most people wouldn’t know the first thing about building a brand. Why would they? Most people fall subject to brands and branding. Does anyone know how the Marlboro Man ended up getting Marlboro cigarettes in every corner of the globe? It wasn’t luck or guesswork. It’s advertising and branding. Most people fall under the brands influence—even when they say they haven’t, they have. There’s no way to escape it’s influence. That’s just the way it is even if you don’t watch the ads, your market choices are calculated and factored into an equation of market saturation—even at the 99¢ store.

Others open a business and think in terms of local foot traffic and catering to the neighbors. This worked back in the olden days… before our lives became progressively digital. They figure: we sell this and that because … and you should buy this and that because, um, we sell it.

Naw, it doesn’t work like that and that’s not enough to convince me. It’s not likely to convince anyone else either. It’s fucking boring. No one cares how good your food or your product and services are. They shoo with you because they believe what you believe.

This is NYC and there are 1000s of amazing restaurants, products, services and places to buy things. In Astoria, Queens the area is known for having amazing restaurants. Your food had better be excellent. That’s just the baseline. It will get you only so far. Brand go much, much further.

Here is the question you may never have thought to ask yourself about your business: IF I WERE TO CLOSE MY BUSINESS TODAY, WHAT WOULD PEOPLE REMEMBER ABOUT MY BUSINESS?

If you are stalling or struggling to answer this simple and direct question, you have NOT built a brand. That’s just the plain and simple fact.

Do you Agree or disagree?

Okay. Let me ask you this: If Harley Davidson, Apple, or Coca-Cola closed all their manufacturing plants today, would they still have a brand? Indeed, they would.

Here’s why:

A brand gives meaning and definition to people’s lives. This symbol 💲 is a brand. This symbol  📞  is another brand. This  ☠️  is yet another type of brand. It has meaning whereas there should be no meaning at all. These symbols have definition, a type of personality and meaning. People align or disassociate with those beliefs.

1. Ask questions about your business.

  • Who’s your target persona?
  • Who are you trying to reach?
  • How do people typically discover or become aware of your product or service?
  • Who do you see as your competitors?
  • What is your differentiator?
  • What can you do that the competition can’t?
  • Where do you see your business in 3 years?

2. Insight and observation (what’s working, what is NOT working)

  • This is a mix of both positive and negative feedback. We focus on what we all think is working, or areas of the experience we think are confusing to customers and need improvement.
  • Insights usually range from tactical observations about best-practice experience by design (an unclear line item or confusing instruction through text, etc), versus deeper, more impactful insights that effect the overall impression and effectiveness of the product or service.

3. Recommendations

  • Prioritize any trouble spots (areas that need immediate attention)
  • Identify missed opportunity(s)
  • New audiences or applications for a new product or service
  • Identify new partnerships or alliances
  • Strategies to generate awareness and increase adoption.

How many of the above questions can you answer? You had better have an answer for all of them. Not just any old answer but the right one.

See my fuckin’ case studies: click it.

See my fuckin’ portfolio: click this.

 

If you care and love your business and investment, call to get answers to questions. We have 25 years of experience answering each and every one of these questions for business owners. Many of them wouldn’t have survived and eventually have thrived right to today.

We think we can help. A consultation is going to cost you a cup of coffee, unless you are an asshole, then it’s only $500.

 

IMG_8082

Q (Queens) logo