or Neurochemical: The Trump Card (part 2)

This man:

The Don (08)

I could see early on that Trump’s dialogue would gain ardent supporters who are motivated by their own hidden and dark psychological forces. This happens primarily because they are guided by their primal nature as creatures of emotion. This, and their deeper subconscious and unconsciousness.

In this article I will talk about those people who are guided by their emotions. They happen to be the majority of the US citizenry.

These are based on ideals and lifestyles that go far beyond what is actually right or wrong. This article is also NOT ABOUT correct values or morals which are subject to bend with each individual depending either psychologically or sociologically. This article is about Publicity: design, branding, communication and advertising and its effectiveness in Mister Trump as a Brand.



The next First Lady?


First some

Important Disclaimers (1-8)
1. Donald Trump is absolutely excellent at holding his hand on the beat of the emotions in the minds of the people in this country. If you’ve been following the these quirky Neurochemical excerpts, you would already know that emotions make up 90% of our rational decision making process. We want what we want and right or wrong has little to do with any of it.
2. Will I hail his efforts, mouth and knowledge (or lack thereof) in the forum in which he plays? Oh, hell yeah! I’ve met with many of you who chuckled at this notion last year and looked at me as a lunatic. Perhaps, I am. I will say: “As sure as the sun comes up, here we are.” He’s leading in the polls.
3. I know you’ve seen more media hours of him than you ever expected to. He’s mastered playing with this over a 43 year period. Even the mere mention of his name in the media brings a smile to people’s faces. They can’t seem to help themselves. This includes the media pundits.
4. Never underestimate the power of humor or fear in a brand message. It’s powerful stuff. Also never underestimate the ignorance of massive crowds who gather under simple perceptions, basic packages, and emotional messages/massaging (sociology). Donald has been massaging the same messages until they stick. This is what a good brand is and does.
5. I love a good comedy and I believe that America is the big tent in the world circus of absurdity. When he gets elected, and he might, this would be a true indication that this nation has finally declined all logic and rationale reasoning for emotional elections. The pundits would have you believe that Americans are angry at politicians in general but, they’ll never tell you that Donald Trump (and what he means to US) goes much further and deeper than this. Most wouldn’t even know how this is happeneing and call it: a phenomenon.

The Don (02)

6. It is really quite a show. I understand that some people absolutely love their candidates and want to see them elected and would love nothing more than getting into a heated debate over the real issues. This article is about Donald Trump and those that support him on his path to victory. This article is also about you and who you support. We will bounce some theories around and see where we can shed some light in the dark areas and finally put this to rest.

7. I choose to watch Donald Trump because his campaign, while seeming haphazard and emotional is really quite fascinating to watch. He’s mastered propaganda and I believe this is by design. It is as frightening as much as it is entertaining (for me). There is also an aesthetic here to pay attention to. These things I will mention are specifically from a design, brand, communications and advertising perspective.

8. If you doubted his ability to keep this persona going in August last year, you are bound to be even more startled after reading this.

Would I vote for him? The answer is NO. I find his antics entertaining to say the least. His effect on the public is everything a brander could ever have hoped for.

He is:

• a strong, distinct and unique identity.
• emotionally passionate
• promising a distinct brand
• somewhat believable and follows a system verbatim.
• using the word “we” instead of “I”
• street smart
• revealing truths about politics we knew but would turn a blind eye to.

These aspects are powerful and effective.

The Don (04)





What Has Happened and How is this Candidate Even Possible?

3 and 2 

If you live in the United States, you’ve heard about Donald Trump. You are probably scratching your head following the election news wondering how he got to where he is today. Even Trump’s competition constantly mentions him. He’s branded himself as an elephant in the room that no competitor can ignore, as much as they would to be done with him.

^ I call this “3 and 2” and have borrowed this situation from baseball. 3 balls and 2 strikes means you have to swing if the pitcher throws the ball over the plate. Donald Trump forces opponents to take a swing.


The Don (05)

Human Brain Develop

Let’s take a step back. What does he know that most people don’t know?

Humans are very curious creatures. We have advanced far beyond the scope of the animal kingdom not because we have opposable thumbs, stand upright, use tools but because of our brains. The brains human apes have has a far greater affinity with utilizing our visual and social perspective of the world.

In the research I’ve done, I believe the one true difference that humans have over in the animal kingdom is our ability to cook food. There is an enormous discrepancy between humans and our animals counterpart. To a greater extent, the human ape has mastered many aspects of our environment. We cook food*.

*At some point I’ll add in an article to support the evidence for this “Cook Food” theory. This, however, is beyond the scope of this particular article.

If you’ve read my blog entry dated August 1, 2016, I’ve predicted early on that Donald Trump may win the 2016 presidential election. I STILL think so. This “WIN” is contingent on a number of factors. This is not really a laughing matter but it kind of is.

I will get back to the visual and social perspective of the world. a little later. This needed to be now said before continuing.




The Individual:
Reflections of Narcissism and Egotism

Many people are egoistical and narcissistic at their core. It is an identity of protection for the self. This is a social occurrence. These psychological traits begin in childhood and carry through our lives diminishing externally as we age. We learn to be cooperative. Also peer pressure and sociological circumstance hits our childhood ego with doses of reality over time.

These egoistical and narcissistic traits are weened for the greater good of the community. Society punishes aberrant behaviors, rewarding acts of service to others merging a new psycho-socio structure. A narcissist harbors beliefs that they are better than others (like children do up until a certain age) and that others are inferior to them. They attempt to convince people verbally that others should not only accept but value their greatness.  and many of the older, wiser and cooperative narcissist do just that. The rest seek to please opting for cooperation.


Donald Trump, on the surface, is much like a typical Narcissist (see the nine narcissistic traits (+6 more) used today in psychological profiling). The question is: Is this for show or is he really this way? So many Narcissists and Egoistic people find Trump appealing because he is a reflection and embodiment of their own self. It’s an idealized self— a true fantasy for the common man. He’s someone you can relate to, talk to, have a beer with and talk about things on a rational logical basis. He’s all about business, a business man, with a wife, family and children with casinos, TV shows, pageant contests with scores of beautiful women, a bestselling book. He dresses well and he’s rich. He can lie right to your face and people will just smile at his absurdities. However, he is extremely consistent in his never seeming to waver from his self-aggrandized greatness and belligerent points of view. No matter what you say, he can work with that.

It’s well known in the psychological community that humans have a hidden preference for people who resemble us or our ideal self. Donnie has this in spades. It’s like getting a living dose of validation for our existence through him.

This is also one of the main reasons people become racists (better than others): You become bonded in and through a community sociologically. This happens through beliefs and learning to suppress your child-like narcissistic tendencies opting to become more cooperative—a good citizen.

Racism, however, is taught and learned.


The Don (06)

The Individual:
Psycho-Social Media in 2016

According to numerous surveys the newer generations are becoming much more narcissistic than the generations before. I tend to believe in the results of these surveys because I can understand how social media: specifically Twitter and Instagram has deeply affected people and their need for attention and validation.

This is an age where a person feels worthy by getting others to follow him or her and worship them and it’s hard not to find so many narcissists in our cultural ecology particularly in social media.

Narcissists and Egoistic people love Trump because he is a living embodiment that people like them can be famous and popular too through hard work. For them, a victory of Donald Trump represents an unconscious victory for their own personalities and personas.

[ Not me or you, but those people! lol. ]



The Don (03)

The Individual:
Power and The Desire for $uperiority

Human beings will go to great lengths to have their decision-making based in and around a basic human desire of striving for superiority. Fairytales, legends and any great story has a hero. The hero should win. According to Individual psychology (founded by Alfred Adler) all humans want to feel superior in one way or another. The ones however who fail to feel superior in a useful and relevant way, try to put others down in order to lift and fulfill their own self worth. This then gets superimposed into group dynamics (sociology).

Americans generally feel that their country is superior. Donnie has identified this problem and his campaign promises to fix it. American already feel that this is true to an extent for The Don is only here to help. This is a self-aggrandized dream and idealized fantasy.



The Social:
The test you can’t pass


“Society does not consist of individuals
but expresses the sum of interrelations,
the relations within
which these individuals stand.”
— Karl Marx


For arguments sake, let’s say you identify with being an American.
What does that actually mean?
It means you subscribe to the values of a greater whole and collective.

It also means if Russia or China were to declare war, you are on the US side. This is logical and rationale, right?

It also means that if you are Jewish or Christian and they declare Muslims as the axis of evil, you once again sit on the same side as whichever religion or belief in which you belong.

This is Racism… potentially.

Here is the definition:

racist defined.png

Racists are primary among Donald Trump’s voters and in his very first speech he decided to rail on a group of people, Mexicans. Any advertiser and brander knows you should choose an enemy if you want to gain favor with “OUR AUDIENCE”. There are 11,000,000 illegal immigrants in this country and he’s bonding with the domestic citizenry by choosing illegal foreigners as the enemy. This is what a country is.

From a Brand perspective, he is on the money.




The Social:

Racism is branding or at the least a…  part…  of…  it… You choose an enemy and this bonds you to a social group.

A racist might put someone down just because, on the unconscious level, they may feel lesser or worth less. When that same person puts someone else down they feel better about themselves. In other words, if a person failed to feel worthy then he will look for a superior group to join then claim that everyone else is worth less.

Donald Trump has made many remarks that were considered Racist by most people and they deeply love him for it. He says things that people only feel and things they have always wanted to say but couldn’t. This validation gives many Racists all the more reasons to support him. A person would defend their opinion not because they are always right (or wrong), but because their psychological stability fully depends on it. 



A Racist will try to find evidence to prove to them self that the people they frown upon are really worse than them. For that Racist being Racist is the thing that makes them feel worthy, uplifted and that’s why they will defend it with their lives. It is all the power they get even if they have to take irrational measures to get it.

[ These are Neurochemical and I’ve identified 86 of them (human default patterns). No one else has them except for me. 😀 ]

The Racist will vote for any person who supports these beliefs because these beliefs in turn support their psychological stability. I don’t care if you are an Independent, Democrat or Republican. These terms and groups are merely a collective of arbitrary beliefs. They were here before you were born and they will be here after you die. If the terms Independent, Democrat or Republican were placed side by side on a list, some of these beliefs you may believe, some you don’t agree with. These beliefs, values attitudes and lifestyle are arbitrary.

The Racist (or Donald Trump voter) might not be fully aware of all the components because most of the mechanisms happen on the unconscious* level.

People with deep knowledge
about human interaction,
psychology and sociology
are fluent in spotting oblique Racism.

In short, many racists will vote for Donald Trump because it makes them feel better. Many people will vote for him because it makes them not only feel better but useful.

A majority of the group of people who live among us are Racists. They have very predictable behavior (aka human default pattern = Neurochemically-driven). Of course many of Trump’s supporters aren’t Racist but I’ll argue that most of them are. It doesn’t matter what the your color of skin is, your nationality or what color tie you wear. Most people are branded segments in the Racism scale and we’re a species that cooks food.




God forbid a war is active in this country between Russia or China, at the very core of who you are, as an individual in a sociological, cooperative lifestyle threatened by a enemy, we’ll see how fast many, if not most Americans easily become racist toward the opposition. It’s Neurochemical (human default pattern). It’s a default pattern one which you can’t escape, that is, if you want to be a cooperative member of your respective culture and communities.

Say: I do.
Say: I don’t.
Either way you are on one side or the other.


GOP Presidential Candidates Debate In Milwaukee

2 thoughts on “Neurochemical: The Trumpeter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s