It’s the little things you do. It’s when you tell the truth in a lying, thieving, cheating world.

AntiMarketing is Truth:

People don’t love marketing. They love buying
They don’t love marketing for a living either.
What they really love is buying.
No one needs to teach you how to buy.
We already know what we want.

Our job is to Think like a buyer. Then we teach this to our partners.

We give buyers more of what they want, not less. We call this approach AntiMarketing. It’s not “Un-marketing.” Unmarketing is when you try to advertise something and fail. It’s AntiMarketing as in “We dislike being sold shit and prefer to buy things on our own time, on our own terms, when we’re damn good and ready.” 🤨

How about that? 😁 You like it?

This psychological approach to the story of the “buyer” vs. “seller” is a pivotal tweak used in developing an Anti-Marketing campaign. It gets our clients a very healthy 300+% return on their ad spend should they follow the path we suggest. Sometimes they do and sometimes they don’t.

This makes our clients happy. And it makes us happy too.

Noisette Patisserie

This is an actual example of AntiMarketing for a patisserie in Astoria, NY (Queens). It brought customers in ready to buy. They liked “not being sold anything.”

I’ve actually had business owners tell me: “If I spend any kind of money on marketing, I expect 1000% return.” Ha hehehe <cough> eh! Good luck with that. 99% of the marketers I know can’t even get clients a 300% return on the money they’ve spent. They might get you 10-15%. You’d still be happy with that. It is money well spent.

My response was “So, how come you aren’t doing that already?

Whoops. I can see their blood begin to boil and a vein popping out of their neck. Just before they yell or go off on a rant, I extend my index finger skyward asking them to wait on their response and continue: “So, you haven’t found someone that can offer a 1000% return. They can’t even give you any guarantee whatsoever. If you had found someone that gets you 1000% on your dollar, you’d be using them. No?” I pause briefly, the continued “And if your business was THAT busy, you wouldn’t have had time to meet or call me.” Yes or yes?

The above is an AntiMarketing approach. It’s hard-hitting, honest, blunt and truthful. It is also harsh. Don’t be a baby. 😁

Cafe Via Espresso (blackboard)

AntiMarketing is much more about shared values and beliefs than commodity products.

AntiMarketing is the buyers side of the business where Branding is different and requires that we restructure much of the company’s way of speaking to customers and they way they speak about their business. Branding is an operational function. It is NOT about marketing anything directly. Branding is indirect and an intangible company asset.

If you hired us just to Advertise your company’s products or services, then we can usually only hit a 15-40% increase. The price we charge is $x,xxx.xx and we can usually guarantee 300% whatever that “xxx” amount was paid to us. is.

If that’s good by your standards, give us a call. Let’s do business.

It’s better than what most other firms, would or could ever offer. No one in marketing ever offers you a guarantee. We do. There are a lot of marketers that just take your money and do hardly anything else. We’re the AntiMarketing folks, remember?

If you you want to bet double or nothing, we’ll do that too. This means NO MONEY DOWN, when we hit the mark, you pay us double. If we miss the mark, you pay is nothing.

AntiMarketing 101



Are any of these the brands you shop?


Yes. There are a few that are familiar. The point is you may have a good marketing question: “How did these companies get to become so big?

Well, back in the good old days, these companies had armies of marketers to get them where they are today. Some used ADVERTISING AGENCIES. They did huge media campaigns costing millions or billions of dollars. They used various marketing techniques like: scarcity, branding, under-cutting the competition’s price point, reciprocity, commitment, consistency, social proof, authority, good tasting, and liking. Usually it’s any number and a combination of these techniques.

Back to the original question: “Why do I have this product in my house?

It’s because these products are popular and familiar. Americans love brands.

A Typical Marketing Message from us might sound like this: We identify the amazing things worth talking about in your business. Things that people will love and want to share. There’s almost always something special and unique to every business, business owner and their journey. AntiMarketing is doing the same thing BUT, the opposite. We sit on the side of the buyer who wants to buy something anyway. We do the sale because they already want to buy.

A Better Anti-Marketing Message: The problem is that when business owners do try to advertise their business, they forget one critical thing. They think the advertisement should be about them and their business and completely forget about the customer. They’re all a bunch of selfish bastards. Sometimes they just forget. 😁

Binknyc Culture

[ This piece is about people who still use outdated marketing techniques. These old techniques are failing is the face of what we can do today with big data and new media. ]

This is useful for marketers and business people who want to be marketers. Perhaps, you just like marketing and want to get better at it and give it a shot. The longer you keep doing what you do, the easier it for us to make more money for our clients. We want to thank you from the bottom of our heart. 


This is important: 

The rest of this piece is about the definitions of Anti-Marketing vs. Un-Marketing. Never shall we mingle the two. Ready? Ready or not…

Your typical marketing teacher buys and reads all The NY Times best-selling pop marketing books maybe by award-winning writers. The only problem is these high-level academics have likely never sold a thing in their lives. This is an important detail to keep in mind. It’s easy to forget. Good commanding language from a good professor is powerful and very seductive. You’re likely to believe them. 
They work jobs at universities as profess-ors and are paid a handsome salary. Many have pensions. They’re convincing to listen to because they have charima and confidence and there’s nothing sexier than that. The professors have read all the good books in the college stacks. They’re usually smart cookies too. 
Do they have any real-life sales experience? Do they just teach theory?
This bitter truth remains, they’ve never had to sell a company’s product or service nor do they have any real world experience. Few do but most don’t. 
On the streets of Brooklyn we would call this type of thing a “Con Job.”  The supposed value of this university learning produces 100,000 college graduates 🎓 per year with a piece of paper that says: “they’ve learned” something. They frame their new diploma and get to work trying to land a job.
Wizard of Oz, BinkNyc
It’s a lot like a scene from the end of the Wizard of Oz. The professor (or Wizard) hands the Scarecrow a diploma and like magic, he recites Pythagoras’s Theorem for right triangles. And he does so incorrectly, I might add. That’s okay because most people won’t even notice the error. It’s in the movie.
The universitiy professors have the theories and case studies memorized. And they know (or think they know) why Coca-Cola, McDonald’s, Microsoft and Apple are where they are today, including their stock trading and all. In essence what the University has produced is a clear case situation of the blind leading the blind. That’s okay because most people won’t even notice the error.
  • Wizard of Oz: They have one thing you haven’t got: a diploma. Therefore, by virtue of the authority vested in me by the Universitartus Committiartum E Pluribus Unum, I hereby confer upon you the honorary degree of ThD.
  • Scarecrow: ThD?
  • Wizard of Oz: That’s… Doctor of Thinkology.
  • Scarecrow: Yeah, that’s Doctor of Thinkology.
    The sum of the square roots of any two sides of an isosceles triangle is equal to the square root of the remaining side. Joy! Rapture! I’ve got a brain! How can I ever thank you enough?
  • Wizard of Oz: Well, you can’t.
The university profess-ors have the theories and case studies memorized. And they know (or think they know) why Coca-Cola, McDonald’s, Microsoft and Apple are where they are today, including their stock trading and all. In essence what the university has produced is a clear case situation of the blind leading the blind. That’s okay because most people won’t even notice the error.
The colleges have created thousands upon thousands of conformist. The graduate is just another good, obediant employee.
To add to the insanity, they have profess-ors that are teaching Social Media classes to students that have 10,000 more hours using  this medium than the professors do. The students know social media far better than the back of their hands, LITERALLY. Yet, the professors must profess their profusion of their profess-ion.
Do you see the game being played now?
The student gets a job, if they are lucky. They are eager to test out all the cool tips and tricks they learned in school. They are thrust into the real world loaded with cultural idioms, a fated roadmap and a paper that tells you you’ve make the pay grade. Now what?
They try their talents and get shit results. My grandfather knew how to get better returning customers than these ass knots.
(^ #ijest. sometimes I listen to the voices in my head and this voice told me to write that. It’s not me! )


ENTER REAL WORLD: Anti-marketing

Here’s a sparkling example from an professor: 
The people who read and remember your advertising may buy less of your product than people who are not aware of your advertising at all. Your advertising, in other words, may, literally, be driving away customers.
Rosser Reeves
was the man who invented the term: Unique Selling Proposition
Reeves describes anti-marketing as something a marketing person does that results in the opposite effect of what was originally intended. This man has clearly misinterpreted the prefix; anti.
Anti- is opposed to something as the definition states. What he mostly likely meant to say is un-marketing. And the book’s editors must’ve missed this anti- vs. un- detail.
BinkNyc, Breuk Iversen,
Un- is the absence of or the reverse of or a lack of. So much for Academia.
Anti-Marketing is something entirely different. It’s an honest and new approach to traditional marketing. It’s a whole new strategic approach and it’s highly effective pressing the “buy me” button in the human skull.
Here’s the catch. The buy me button doesn’t understand language. 

A few great Anti-marketing examples: 

Sweet Janes (ad by BinkNyc)

Sweet Janes (Katy ad)

Anti-marketing is a very new way of looking at marketing. It is a fresh breath or air. We humans suck at marketing because it means we are selling stuff. Having to sell stuff is like work, especially if you do it for a living. Why not “BUY” instead?
1) To Market something is to sell something.
2) To Buy something is to acquire something you already want. Which of the two seems more satisfying?
Don’t answer that. It’s not a real question. 😁
Sweet Janes ad

Sweet Janes (Miley ad)

I don’t sell anything. I’m a buyer. And by God, I am so damn good at it! Everybody is good at buying this or thatWe’re all excellent at buying things we really like, the things we really want. Sales is harder.
Anti-marketing defies conventional marketing strategy of using positive selling tactics. We successfully use anti-marketing with headlines and phrasing that is blatantly sarcastic, surly, embraces an attitude, uses reverse psychology and time-tested Neurochemical techniques. This is how and why we can promise to triple a client’s business (300%). There’s a how to attract customers to become clients rather than selling anything at all. Be the person,
place or thing they already want to buy.
Anti-marketing cuts through all the erroneous advertising garbage that you’ll find everywhere you look. The results we produce are eye-catching a customer’s minds to STOP and look and listen when they would otherwise bypass a message.
Take Away
The average New Yorker is exposed to 10,000 logos and ads per day. Do we like it? No. No one is in love with marketing. When you think of anti-marketing I hope you’ll think of BinkNyc. Then e-mail:

More Anti-marketing:


BORO Magazine now resides on
Fishbeef logotype
A creative and strategic AntiMarketing Co.
11211 Magazine, 3rd Issue
Promoting Williamsburg | Brooklyn
from November, 2000 of 11211 Magazine.

Social Poster


Cafe 23 Business Card

 Triboro PT Astoria, Queens
Triboro Physical Therapy (in Astoria Queens).
Queens Meat front

Business card for Queens Meat


Chop Chop – business card

Logo for Benjamin Hecht, Esq.

Triboro Physical Therapy

Thank you!

Neurochemical BinkNyc


BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples lives.