We find the amazing things worth talking about in your business. Things that people will love and want to share. There’s almost always something special and unique to every business, business owner and their journey.

The problem is that when business owners do try to advertise their business, they forget one critical thing. They think the advertisement should be about them and their business and completely forget about the customer. 

[ This piece is about you.
You may already know
what this is, maybe
you don’t. ]
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This Neurochemical excerpt is useful for marketers and business people who want to be marketers. Perhaps, you just like marketing and want to get better at it and give it a shot. 
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Start Here
Your typical marketing teacher buys and reads all the NY Times best-selling pop books by award-winning writers. The only problem is these high-level academics have likely never sold a thing in their lives. This is an important detail to keep in mind. It’s easy to forget.
They work jobs at universities as profess-ors and are paid a handsome salary. Many have pensions. They’re convincing to listen to because they have charima and confidence and there’s nothing sexier than that. The professors have read all the books in the college stacks. They’re usually smart cookies too. 
 
Do they have any real-life sales experience? Do they just teach theory?
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This bitter truth remains, they’ve never had to sell a company’s product or service nor do they have any real world experience. On the streets of Brooklyn we would call this type of thing a “Con” job. The supposed value of this learning produces 40,000 college graduates 🎓 per year with a piece of paper that says: “they’ve learned” something. They frame their diploma.
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It’s like a real life scene from the end of the Wizard of Oz. They have the theories and case studies memorized. And they know (or think they know) why Coca-Cola and McDonald’s are where they are today, stock trading and all. In essence what the University has produced is a clear case situation of the blind leading the blind.
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The Colleges have created one more conformist. Just another good employee.
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To add to the insanity, they have profess-ors that are teaching Social Media classes to students that have 10,000 more hours on this than they do. The students know social media far better than the back of their hands, LITERALLY. Do you see the game being played?
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The student gets a job, if they are lucky. They are eager to test out all the cool tips and tricks they learned in school. They are thrust into the real world loaded with cultural idioms, a fated roadmap and a paper that tells you you’ve make the pay grade. Now what?

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ENTER REAL WORLD: Anti-marketing

Here’s a sparkling example from an professor: 
The people who read and remember your advertising may buy less of your product than people who are not aware of your advertising at all. Your advertising, in other words, may, literally, be driving away customers.
 
Rosser Reeves
was the man who invented the term: Unique Selling Proposition
 
 
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Reeves describes anti-marketing as something a marketing person does that results in the opposite effect of what was originally intended. This man has clearly misinterpreted the prefix; anti.
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Anti- is opposed to something as the definition states. What he mostly likely meant to say is un-marketing. And the book’s editors must’ve missed this anti- vs. un- detail.
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BinkNyc, Fishbeef.com Breuk Iversen,
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Un- is the absence of or the reverse of or a lack of. o much for Academia.
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Anti-Marketing is something entirely different. It’s an honest and new approach to traditional marketing. It’s a whole new strategic approach and it’s highly effective pressing the “buy me” button in the human skull.
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Here’s some great Anti-marketing examples 

Sweet Janes (ad by BinkNyc)

Sweet Janes (Katy ad)

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Anti-marketing is a very new way of looking at marketing. It is a fresh breath or air. We humans suck at marketing because it means we are selling stuff. Having to sell stuff is like work, especially if you do it for a living. Why not “BUY” instead?
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1) To Market something is to sell something.
2) To Buy something is to acquire something you already want. Which of the two seems more satisfying?
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Sweet Janes ad

Sweet Janes (Miley ad)

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I don’t sell anything. I’m a buyer. And by God, I am so damn good at it! Everybody is good at buying this and thatWe’re all excellent at buying things we really like.
 
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Anti-marketing defies conventional marketing strategy of using positive selling tactics. We successfully use anti-marketing with headlines and phrasing that is blatantly sarcastic, surly, embraces an attitude, reverse psychology and vetted Neurochemical techniques. This is how and why we can promise to triple a client’s business. There’s a how to attract customers to become clients rather than selling anything at all.
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Anti-marketing cuts through all the erroneous ad garbage that you’ll find everywhere you look. The results we produce are eye-catching customer’s minds to STOP and look and listen when they would otherwise bypass a message.
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Take Away
The average New Yorker is exposed to 10,000 logos and ads per day. Do you like it? No. Neither do we. No one is in love with marketing. When you think of anti-marketing I hope you’ll think of BinkNyc.
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More Anti-marketing:

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BORO Magazine now resides on QNS.com
Fishbeef logotype
A production company.
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11211 Magazine, 3rd Issue
11211 Magazine from November, 2000

 

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Social Poster

 

cafe23-back

Cafe 23 Business Card

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An ad for a Queens Cafe.
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 Triboro PT Astoria, Queens
Triboro Physical Therapy (in Astoria Queens).
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Queens Meat front

Business card for Queens Meat

Thank you!

Neurochemical BinkNyc

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BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples lives.