It’s the little things you do. It’s when you tell the truth in a lying, thieving, cheating world.
AntiMarketing is Truth:
Most people don’t love marketing.
They don’t love marketing for a living either.
What they do love much more is buying.
No one needs to teach you how to buy.
We already know what we want.
Our job is to Think like a buyer. Then we teach this to our partners.
We give buyers more of what they want, not less. We call this approach AntiMarketing. It’s not “Un-marketing.” Unmarketing is when you try to advertise something and fail. It’s AntiMarketing as in “We dislike being sold shit and prefer to buy things on our own time, on our own terms, when we’re damn good and ready.” 🤨
How about that? 😁 You like it?
This psychological approach to the story of the “buyer” vs. “seller” is a pivotal tweak used in developing an Anti-Marketing campaign. It gets our clients a very healthy 300+% return on their ad spend should they follow the path we suggest. Sometimes they do and sometimes they don’t.
This makes our clients happy. And it makes us happy too.
I’ve actually had business owners tell me: “If I spend any kind of money on marketing, I expect 1000% return.” Ha hehehe <cough> eh! Good luck with that. 99% of the marketers I know can’t even get clients a 300% return on the money they’ve spent. They might get you 10-15%. You’d still be happy with that. It is money well spent.
My response was “So, how come you aren’t doing that already?”
Whoops. I can see their blood begin to boil and a vein popping out of their neck. Just before they yell or go off on a rant, I extend my index finger skyward asking them to wait on their response and continue: “So, you haven’t found someone that can offer a 1000% return. They can’t even give you any guarantee whatsoever. If you had found someone that gets you 1000% on your dollar, you’d be using them. No?” I pause briefly, the continued “And if your business was THAT busy, you wouldn’t have had time to meet or call me.” Yes or yes?
The above is an AntiMarketing approach. It’s hard-hitting, honest, blunt and truthful. It is also harsh. Don’t be a baby. 😁
AntiMarketing is the buyers side of the business where Branding is different and requires that we restructure much of the company’s way of speaking to customers and they way they speak about their business. Branding is an operational function. It is NOT about marketing anything directly. Branding is indirect and an intangible company asset.
If you hired us just to Advertise your company’s products or services, then we can usually only hit a 15-40% increase. The price we charge is $x,xxx.xx and we can usually guarantee 300% whatever that “xxx” amount was paid to us. is.
If that’s good by your standards, give us a call. Let’s do business.
It’s better than what most other firms, would or could ever offer. No one in marketing ever offers you a guarantee. We do. There are a lot of marketers that just take your money and do hardly anything else. We’re the AntiMarketing folks, remember?
If you you want to bet double or nothing, we’ll do that too. This means NO MONEY DOWN, when we hit the mark, you pay us double. If we miss the mark, you pay is nothing.
Are any of these the brands you shop?
Yes. There are a few that are familiar. The point is you may have a good marketing question: “How did these companies get to become so big?”
Well, back in the good old days, these companies had armies of marketers to get them where they are today. Some used ADVERTISING AGENCIES. They did huge media campaigns costing millions or billions of dollars. They used various marketing techniques like: scarcity, branding, under-cutting the competition’s price point, reciprocity, commitment, consistency, social proof, authority, good tasting, and liking. Usually it’s any number and a combination of these techniques.
Back to the original question: “Why do I have this product in my house?”
It’s because these products are popular and familiar. Americans love brands.
A Typical Marketing Message from us might sound like this: We identify the amazing things worth talking about in your business. Things that people will love and want to share. There’s almost always something special and unique to every business, business owner and their journey. AntiMarketing is doing the same thing BUT, the opposite. We sit on the side of the buyer who wants to buy something anyway. We do the sale because they already want to buy.
A Better Anti-Marketing Message: The problem is that when business owners do try to advertise their business, they forget one critical thing. They think the advertisement should be about them and their business and completely forget about the customer. They’re all a bunch of selfish bastards. Sometimes they just forget. 😁
[ This piece is about people who still use outdated marketing techniques. These old techniques are failing is the face of what we can do today with big data and new media. ]
This is useful for marketers and business people who want to be marketers. Perhaps, you just like marketing and want to get better at it and give it a shot. The longer you keep doing what you do, the easier it for us to make more money for our clients. We want to thank you from the bottom of our heart.
This is important:
The rest of this piece is about the definitions of Anti-Marketing vs. Un-Marketing. Never shall we mingle the two. Ready? Ready or not…
- Wizard of Oz: They have one thing you haven’t got: a diploma. Therefore, by virtue of the authority vested in me by the Universitartus Committiartum E Pluribus Unum, I hereby confer upon you the honorary degree of ThD.
- Scarecrow: ThD?
- Wizard of Oz: That’s… Doctor of Thinkology.
- Scarecrow: Yeah, that’s Doctor of Thinkology.
The sum of the square roots of any two sides of an isosceles triangle is equal to the square root of the remaining side. Joy! Rapture! I’ve got a brain! How can I ever thank you enough?
- Wizard of Oz: Well, you can’t.
ENTER REAL WORLD: Anti-marketing
Here’s a sparkling example from an professor:
A few great Anti-marketing examples:
2) To Buy something is to acquire something you already want. Which of the two seems more satisfying?
Promoting Williamsburg | Brooklyn
from November, 2000 of 11211 Magazine.
BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples lives.