There’s really no way to put this politely. I’m just going to say it:
The Industrial Revolution
is coming to an end.
Not just the mass production but the mindset that goes with the territory. You probably have already noticed. If not, you may want to put on a fresh pot of coffee for this one.
Naw, make that a triple Americano espresso. 😁
It’s amazing that this topic isn’t widely broadcast in the mainstream media but, then again, their employers (big league advertisers) are trying to figure this out and keep their IPO’s climbing. Amazon is decimating the US retail market, especially fashion.
Airbnb is ousting US hotel chains.
Facebook and Twitter replaces MSM (Mainstream Media).
Amazon is cheaper and delivers right to your door. (see below).
Uber usurps the Taxi and Limosine Commission (TLC).
Netflix and Hulu are the new TV cable.
3rd Wave cafés, coffee shops and restaurants are dismantling the fast food industry piece by piece. You’ll start to see the shift as Americans become more aware of food ingredients and flavors.
Millennials are spending as much time shopping as they are requesting “charge backs” on purchases. It’s Fraud but that’s okay because it is happening so rampantly the credit cards are finding it impossible to keep up with the slowly impending disaster. The retailers are truly starving for business so they’re just cutting their loses with credit cards.
The Palisades Mall in Nyack, NY is suffering so hard that they had to scrounge a few bucks from Coca-Cola by letting them install an actual soda machine into the directory. The map is printed on the front of the machine. It’s getting crazy out there.
Here’s a list of recent retail closings of some of the US’s mass production (fashion) retailers.
• JC Penny
– 2016 only 7 (+ 2014 33 and in 2015 40) stores closed
– 2017 138 closed
• Abercrombie & Fitch – 60 closed (2017)
• Guess – 60 closed (2017)
• Crocs – 160 closed (2017)
• The Limited – 250 closed (2017)
• American Apparel – 120 closed (2016) then, 110 in 2017. They’re Done.
• BCBG – 120 closed
• Bebe – 180 closed (2017)
• Payless Shoe – 400 – 500 stores closing (2017)
• RadioShack – 552 closed (2016) – 360 (2017)
• Staples – 70 closed (2017)
• CVS – 70 closed (2017)
– 2015 closed 700
– 2016 closed 500
– 2017 closed 300 in SoCal
• Abercrombie & Fitch – 54 (2016)
+ 60 more (in 2017)
There are many other CULTURAL shifts happening. This isn’t just a little trend happening or a bump in the road. It’s no mid-market fluctuation either. It’s a splitting of the earth swallowing up outdated businesses and replacing them with new businesses and new business models.
You can’t blame C-level executives for making bad marketing decisions. It’s not their fault and even the best will fail unless they get a grasp of the Information Revolution and a radical new shift happening culturally. There will also be a shift in the perception of wealth and what wealth means. Perhaps this is why Bitcoin has become a real player on the Stock Exchanges.
There will be no coming back for these industrial companies. They are done.
If you can pay $11.99 for Hulu, you are ad-free.
If you can pay $8 for Netflix, you are ad-free.
If you can pay $10 for YouTube, you are ad-free.
If you can pay $15 for HBO, you are ad-free.
If you can pay $4.99 for Spotify, you are ad-free.
If you can pay $8.99 for Twitch, you are ad-free.
If you have an iPhone, AppleTV, or iPad, you can be ad-free.
The New York Times and The Wall Street Journal are already exploring ad-free digital subscriptions. As this trend will continue, the ad industry is having even bigger problems. This is why we do Anti-Marketing. We treat those as we ourselves would want to be treated.
People don’t hate relevant ads, they hate bad experience(s). We need to create ads that create better experiences; Ads that are aren’t ads but rather express a human experience, achievement, thought process, and lifestyle. These things are the living embodiment of AntiMarketing.
Disruptive ads piss people off, they piss me off. It’s time to add value to ads and stop treating people like they’re just another dollar in your pocket. We are more than that…
This is an Information Revolution! Everything and everythings’s mother is now available on your mobile phones. This has never happened before in the entire human history and if you could imagine the impact the INDUSTRIAL REVOLUTION (2nd Wave) had on the AGRICULTURAL REVOLUTION (1st Wave) then you are miles ahead of others in this new INFORMATION REVOLUTION (3rd Wave).
The Information Revolution
In case you haven’t heard.
Have a very nice day.