They say selling ice to an Eskimo is difficult. Many say that it’s damn near impossible. We couldn’t agree more.

We thought about this and wanted to see if we couldn’t do something to help our arctic friends out. We gave it our best shot. Here’s our illustration:

What you’ll need:

  1. Design A Menu.
  2. Find an iceberg peak with the most visibility.
  3. Bring a sweater.
  4. Wear 2 pairs of socks.
  5. Sunglasses.

Naturally, you will need a cart and umbrella, ice shaver, cups, cones, napkins and some change—the tools of the trade.

We at BinkNyc are thoughtfully much more concerned with bringing your ices to market. In this case, it’s all about the ices and selling them to Eskimos.  We’ve been doing publicity for 20 years mind you. These are our best suggestions.

1. Design A Menu.

First you’ll want to create menu items that sound appetizing to Eskimos.



Silly Seal Flavor ……………………. $2.
Wonderful Whale Flavor ………….. $2.
Frosty Polar Bear Flavor ……………. $2.5

Sea Salty Flavor ……………………….. $1.75
Fresh Spring Snow Flavor ……………. $1.75

Delicious Toppings:
Handsome Husky fur ……………….. 20¢
Crunchy Crimson clots ……………… 20¢


* All prices are subject to change with or without notice—weather permitting. Thank you.


Using descriptive adjectives help. Cheesy or not, they happen to work. It’s these language components and individual, one-of-a-kind names that reflect a brand.


2. Find an iceberg peak with the most visibility.

Location, location, location… 

Being in a location that has the most visibility is important. If you’re hiding out and buried in a cave, customers won’t be able to find you as easily.


3. Bring a sweater.

Remember what mom used to say? “Put on a sweater. It’s cold out there.” Well, she is right. We’re not telling you, you have to wear one but, it’s nice to have just in case. You never know who you are going to run into.



4. Wear 2 pairs of socks.

Same advice mom gave for #3 applies here. Just listen to your mother. It’s nice to share intimate apparel with a new friend. And you never know who you are going to run into.


5. Sunglasses.

Sunny days out in the open frozen tundra may create something called “snow blindness”. The actual scientific condition for this is called “Photokeratitis“.  Your mom may have forgot to mention this, unless she said: “It’s sunny out there. Don’t forget your sunglasses or you’re likely to get Photokeratitis!

No mom ever said this.

This is one way you could sell ice to an Eskimo but there are at least 50 other ways to skin a cat. : ))

Well, there you have it. This is our way.

Breuk Iversen, BinkNyc, 11211, Astoria, Williamsburg, NYC, Neurochemical

BinkNyc has a set up a little metaphor to “Sell Ice To An Eskimo.” This little story is meant to illustrate some things you need for your business to stand out from the others. 🙂

Some business owners spend a great deal of time publicizing their own business. They are neither trained nor have the “know how” to do this. They try anyway. No one is stopping them. Some hit it, most don’t.

Where we come in is: to help you save time. We have absolutely nothing better to do than get more customers to your business.

We can start when you feel up to it. The phone call is no risk and complimentary. Operators are standing by. You should see their face light up when you call. They practically wet themselves with excitement.

: ))

contact > (718) 578-6613.
We want to hear your story.