The Loom

Here’s the space I re-designed for Joseph and David, of Bushburg Properties in Bushwick | Brooklyn, back in 2007-2008. They are two great Hasidic men, the landlords, and know how to do business.

Today, it’s apparently THE place to go and hang out in Bushwick. It’s on the corner of Flushing Ave. and Knickerbocker.

Here’s their original floor plan with what I called, “the lightning bolt” running through the whole space.

BEFORE:   LOOMfloorplan


Here’s what I came up with as an alternative (which was approved a week later).

AFTER: BinkNyc, Breuk Iversen, Bink NYC, Advertising, Branding, Communications, Design

I utilized the three beautiful entrances instead of the two they had before.

I only charged them $20K (and they talked me down from $30K to $24K) for the job. They were perturbed because the square footage was smaller on each unit because of the larger hall space. They also lost two (strange and useless) spaces off the original plan.

I said: “So, just charge more for each space.”  Their eyes lit up like candles! It worked. 😀

The concept was simple: The more people that hang out in the space, the more people that come, and the more people that come and shop, etc…


Either way, I’m happy that it’s worked out for well for them. Last I’ve heard, they have full occupancy and a waiting list of people wanting to rent space. They are now getting $6. – 8. per sq. ft.

here’s the video I used to advertise to a hundred, hand-picked, business owners inviting them out to Bushwick.

This old school video:


BinkNyc, BinkNyc,, The Loom

^ This is the outdoor patio in the back of the space. The area faces north so there is a lot of shade in the spring and summer. 😉


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