Here’s the space I re-designed for Joseph and David of Bushburg Properties in Bushwick | Brooklyn, back in 2007-2008. Here’s the video I used to advertise to a hundred, hand-picked, business owners inviting them up and out to Bushwick from Williamsburg.
Joseph and David are two great Hasidic men, the landlords, and know how to do business. Below is their original floor plan with what I called, “the lightning bolt” running through the whole space.
Here’s what I came up with as an alternative (which was approved about a week later).
I utilized the three beautiful entrances instead of the two they had before.
I only ended up charging them $20K, they talked me down from $30K to $20K, for the reimagining the project and producing the drawings. They were perturbed because the square footage was a bit smaller on each unit because of the larger hall space I proposed. They also lost two strangely-shaped and useless spaces off the original floor plan.
I said: “So, just charge more for each space.” Their eyes lit up like candles! They got it quickly. And I began to redo the drawings and the plan worked. 😀
The concept was simple: The more people that hang out in the space, the more people that come, and the more people that come, sit around, people watch and shop, etc…
Either way, I’m happy that it’s worked out well for them. Last I’ve heard, they have full occupancy and a waiting list of people wanting to rent space. They were asking now getting $6. – 8. per sq. ft. back then… Then the price jumped up to 12-14. near its opening. Today it’s fetching $25-35 per sq. ft.
I also did an old school video that has 3,500 views. Here’s the video I used to advertise to a hundred, hand-picked, business owners inviting them up and out to Bushwick from Williamsburg.
^ This is the outdoor patio in the back of the space. The area faces north so there is a lot of shade in the spring and summer. It’s cool. 😉