A Few Questions:

1. How do we let 150 different
cultures in Queens know about
Melrose Ballroom in under a year?
And how much would that Public Relations effort cost?

and

How do we introduce 1.8MM Queens residents
to the ballroom in an amazing annual event?

We propose to do both items in one shot:

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Below you will find the

• WHO

    • WHAT

         • WHERE

      • WHEN

   • WHY and

• HOW

of the Queen of Queens event. We expect to have this event sold and televised on a major TV or cable network and, of course, the venue will be mentioned throughout the campaign(s) (e-mail, collateral materials and social media advertising). One year from now we have a huge main event.

If you were to try to introduce or sell the Ballroom, you are likely going to be viewed as acting out of your own self-interest—another venue happy to have your business. Sales in this way, is hard.

What if we were inviting married wives of Queens to participate in a contest where there is one winner. And she becomes the Queen of Queens for one year and wins $100,000 in prizes!

 

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WHO

Officers:

Breuk Iversen

(CHIEF EXECUTIVE OFFICER)
In 1995, Breuk garnered an award-winning boutique design firm, Disciplined Beauty his second semester at School of Visual Arts (SVA). One year later, he had six designers and 2 administrative staff grossing $3,800,000. in sales (per annum).

In 2000-2006, he founded 11211 Magazine promoting over 3,500 businesses and the area called Williamsburg | Brooklyn (11211).  Also published: The Box Map, Appetite, The North Brooklyn Business Association (newsletter), 10003 Magazine and Fortnight, with a staff of 4 sales people and two designers topping $1,400,000. in sales (per annum). The lesson Breuk learned was to have more designers and less sales agents.

Since 2004, his focus has been on ancient esoteric arts, physics, biology, sociology, psychology, neuro-scientific research and data driven marketing. Mr. Iversen has tested this system out with a notable improvement to his client’s projects especially when applied to advertising, branding, communications and design (see here). The resultof his 10 year research inquiry was to develop a predictable system (Neurochemical) for the consumers and prosumers.

The system is now called the Neurochemical  (see here). The Neuroletter is an applied system and has been adopted and applied by the American Association of Advertising Agencies (4A’s iLab) sharing his system training creatives in advertising agencies; Oglivy, BBDO, Horizon and RG/A.

Breuk is currently a founding partner at BinkNyc, and lives and works in Astoria, Queens.

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Theresa O’Neal

(CHIEF FINANCIAL OFFICER)
Theresa O’Neal is a brand building professional with over 20 years of experience in communications, marketing, development and fundraising. She has worked with organizations such as Mount Sinai Health Systems, The American Cancer Society, Viacom, Bee Season Consulting, EDCSPIN and a host of other non-profits, organizations and entrepreneurs.

O’Neal’s career path has been diverse but her focus remains simple: helping those who help others. After decades of professional and personal experience, she realized she could align her network of resources to advance one thing, the common good. Her interests were peaked early on, in her work as a Public Affairs Director where she contributed to well-known pro-social initiatives. She departed from MTVN in 2004 and began a full-time career in marketing, public relations and business development. She soon joined forces with her protégé Brian Dodson, a successful fundraiser who has raised millions for non-profits worldwide. Together they grew Bee Season Consulting which focuses on furthering the fundraising advancements of organizations, especially during challenging economic climates.

O’Neal’s roster of clients include doctors, restaurateurs, authors, performing artists, actors, comedians, clergy, designers, doctors and entrepreneurs. She and her clients have been featured on The Today Show, MSNBC, CBS, CNN, Fox News as well as featured many publications such as O Magazine, The Network Journal, The New York Times, Daily News, New York Post, Essence and Black Enterprise Magazine.

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Ron Wallace

(CHIEF BRAND OFFICER)
Brooklyn Native Entrepreneur and Menswear Designer Ron Wallace was the Operations Manager at Manufacture New York. As a New York menswear designer Ron has always been a big advocate for local manufacturing. After a few seasons of New York Fashion Week shows, Ron decided to join the Manufacture NY team full force to help accomplish a very similar mission. His combination of professional business management and design experience allowed him to perfectly integrate himself with the Manufacture NY “All-Star Team’s” eco-system.

Mr. Wallace is a results-oriented professional with a very strong, hands-on business management background. He understands and has executed numerous successful partnerships and sponsorships as well as maintaining ongoing business operations and delivering fulfillment. While at MNY, Ron led the buildout and development of MNY’s 20,000 square foot co-working space, including the execution: contractor planning, negotiations and GM construction oversight.

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Shekinah Monee

(CHIEF OPERATIONS OFFICER)
Shekinah Monee was born in New York and enjoys everything that our fine city has to offer. Shekinah is the former Assistant Director and Media Coordinator for the Miss Brooklyn Scholarship Pageant, a Miss America preliminary competition. In addition, she was the Co-Director of the World’s Southern State pageant. She is also the Executive Director for the Miss Queens Scholarship Organization, directing Miss Queens and Miss Brooklyn through their preliminary path for Miss America. Her strong coaching skills have helped her titleholders a place in the Top 5. One of her true success stories would be Miss America 2013, Mallory Hagan Hytes.

Shekinah received her Bachelor’s Degree in Political Science and Psychology at Albright College in Reading, PA. She also received her MBA while studying abroad in both Paris and London. After college Shekinah was able to juggle everything along with modeling and acting. She recently walked in New York Fashion Week, has appeared on the Rachael Ray Show, was showcased on ABC’s Gospelfest, and can be seen on NBC’s Smash.

For two years now Shekinah has been running her own international Public Relations Company, Perfect Vision PR, LLC. She enjoys the development and making of Perfect Titleholders and after being crowned Kenya’s Perfect Woman in May 2014, Shekinah was also crowned Miss Queens in the United States and was presented at the 55th Annual Quadrille Ball this past winter.

Ms. Monee is a pudding international socialite who enjoys philanthropy, traveling, and spending time with her family and friends. In her free time, you can catch her clearing her mind by the ocean.

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Ken Varga

((CHIEF COMMUNICATIONS OFFICER) + PUBLIC ADVOCACY)

Ken Varga attended Brooklyn College graduating with a BA in film production and worked in production for 6 years before joining the Brooklyn Chamber of Commerce (BCC) where he was a Membership Representative responsible for adding an additional 250 members. The Brooklyn Chamber of Commerce is one of New York’s largest economic development organizations.

Ken’s gentlemanly manner and events experience had him producing and emceeing major BCC events with 450 business leaders and elected government officials. These events included annual meetings, dinners, trade shows, golf outings, award galas, educational seminars and monthly business networking events.

Ken values community and for the past 7 years he’s donated his emceeing services and event coordination skills to the American Cancer Society’s (ACS) fundraiser Strides Against Breast Cancer Walk held in Prospect Park Brooklyn. The event draws an estimated crowd of 50,000 participants where he motivates the crowd, entertains them, introduces local officials and special guests while acknowledging the sponsors through event announcements. 

His commitment to businesses and community affairs continued with the New York Grant Company where he served as a business developer and liaison to various economic development organizations. Currently a Board Member of the Greenpoint Chamber of Commerce he lends his expertise in establishing procedures, structuring membership benefits, sponsorships, events, government advocacy and building community awareness.

Ken comes with polished, professional, well-honed networking, communications and presentation skills. He has amazing rapport with a diverse-range of cultural backgrounds acting as a community leader and liaison.

Ken lives in Park Slope, Brooklyn.

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WHAT

Queen of Queens

Premise:
We select one married woman each year to be the Queen of Queens.
Each country has one representative.

• The MAIN EVENT

is a televised, annual (full day) event, by invitation only, to select a pageant Queen who will represent the borough of QUEENS for a year. She will be asked to attend special events and make appearances to leverage the sponsorship gift packages. A gift package and cash prize is awarded to the winner valued at approx. $100,000 ❤️.

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Three ways this event and effort makes money:

1.

MAIN EVENT: Ticket Price $5,000 (500 tickets for sale = $2.5MM).

2.

Sell the program to a major TV network for $100K-200K (first year only).

It is a full-day meet and greet event and networking opportunity to meet other prestigious members of  Queens, Brooklyn and Manhattan. The evening for the final ceremony (main event) becomes a black tie and tuxedo event. Everything starts at 2 pm and runs until 11pm. Details and more specifics to come.

3.

• Preliminary EVENTS:

There are approx. 50-100 preliminary events (one per country) which will lead up to the Main Event which happens throughout the year. These events could take place as early as April through our organized system and concerted effort. We will have preliminary auditions take place at 8:00 or 10:00AM in order to NOT interfere with the venue’s growing evening schedule.

Application and entry fees generate $2,500. for each event through auditions and event planning 
(50/100 separate events @ $2,500 each = $125,000/250,000).

* This is how we generate a healthy income and get the entire borough of Queens introduced to the Melrose Ballroom at the same time.

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WHERE

Melrose Ballroom NYC.com

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WHEN

January 2017:

Meetings focus on planning and task list
– Community Outreach and Local Politicians (Ken Varga)
– Website Set-up and Social Media (Ron Wallace)
– Design letters and participant packages (Breuk Iversen)
– TV Networks learn about Q of Q in Queens (Theresa O’Neal)
– Meeting with Community Groups once engaged (Shekinah Monee)

February 2017:
– Meet with Community leaders and run an extensive
(outreach) internship program (Ken Varga)
– Sponsorship packages & YouTube channels (Ron Wallace)
– Design applications, collateral & social media advertising   (Breuk Iversen)
– TV Networks get sales packages/scheduling (Theresa O’Neal)
– Distribute and collect application fees (Shekinah Monee)

March 2017:
– Schedule TBD

April 2017:
– Launch website and Social Media

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WHY

Our Inspiration:

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HOW

Queens: the most diverse county in the US, and The World according to some.

Queens is a true melting pot of the world’s rich culture.. 

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Sample of a Sponsorship letter: