I was digging around today looking for something through an old e-mail account and came across the first Neurochemical E-mail.  I sent it out to 30 small business owners.  26 of them are still with us.

This is not to say that 4 of them have died.  Not at all.  It only means that 4 of them asked to be removed from the list, that’s all. : )

The Launch Date for the first Neurochemical E-mail was 11/20/11.

Yikes ! ! !   I forgot to celebrate its 2 year anniversary.  Do you really care?  I don’t. 😀

I still decided to celebrate this this morning anyway.  Instead of placing two candles on one cupcake I got two cupcakes and one candle.  Who the hell eats only one cupcake?

I still strongly believe that this Neurochemical is as relevant today as it was back then. I wonder if you agree.   Anyway, here it is:

_________________________________________

Hello,

For you I’ll send out free Advertising, Branding, Communications and Design tips that I’m calling “Neurochemical Testing” which you can use to increase your effectiveness with Social Media and in writing for selling.

I weed through a great deal of information everyday and have decided to share some of it.  This will just add to your basket of tips and tricks and may just come at the time when you most need it.  I do hope you find it helpful.

If you do not wish to receive this info, just respond and say “remove” (you don’t even have to write “please”).  : )

1. to make it sound scientifically sound and interesting
2. because you may want to test out these techniques first rather than take my word for it
3. because it is a system and it happens to work.

Andy is an amazing copywriter and used similar techniques for creating an “in crowd” on Long Island.  He would do this through his writing.  His fiancé at the time would, months later, change her name to: Kate Spade.

Andy told me that all sales are an emotional decision.  Secondly, buying is a process we all go through. These sales are always an emotional decision because we are parting with an energy we worked for or use in belonging to an group identity. He used the word “tribe”.

For years prior to the Internet being used as a sales and communication tool, we used to use the telephone.  Business has been done on the internet and social media like Linked-in, Twitter and Facebook.  This changes the old game a bit and places the you in the pole position.   Now it is all about copywriting.

It generates sales and sets up a rapport with a potential client or customer.  80-90% of all great sales people use this all the time in their day-in and day-out business dealings.

Here’s an example of the corporate jargon (taken from an actual website) guaranteed to NOT SELL anything especially, their services:

About Us

Stewart Media is a full service event planning and production company. A passionate, experienced staff, acute attention to detail and a keen understanding of partnership are the foundation of our success.

Here’s an example of what would Neurochemically trigger excitement and professionalism into the same text.  More importantly, it shows confidence.   Honestly, even if you are doing a corporate event, you want it to be great and exciting.Yes or yes?

About Us: What we do. 

Stewart Media does great event planning.  We are also a production company too and we do love our job.  Like most of our clients, you probably want an event that is passionate and successful.  If your event doesn’t have these two elements: Who cares!

When you add our other secret ingredient(s) — “creativity” and “working within budgets” — you have a simple recipe that works every time.  Quit researching other companies and pick up the telephone: (212) 555-1616 or if you feel a little less aggressive today, send us an e-mail: Frank@StewartMedia.com.

The call is free.  So is an e-mail.  No risk.

We will not only do your event glitch-free but, shoot beyond your expectations.  Maybe past “what you initially thought possible.”  To you it’s an exciting event and job.  To us, it’s what we love to do.

Yes. You, like our other clients (see: testimonials) need outstanding quality, creativity, and efficiency.  What would your event be without them?  We learned 10 years ago that the only way we look good is to make you look amazing.

Ask for Frank at (212) 555-1616.  If he’s not there you can speak to Ann too.  If you are still looking around to see what else is out there, send us an e-mail: Frank@StewartMedia.com.  

There’s no risk and at least you can say you started the planning stage and took that first step beyond “research”.  We can now put your event it into high gear.

So how does that feel?  It’s the same content but, the conversational realness has a completely different effect on the body and mind.  It’s Neurochemical.  Now Test it if you like.

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Do. : ))

Next week I’ll send you another example, probably a little less “edgy” than this one.  This was for an event company and everyone wants an event that is memorable and exciting.  All they have to do is now convey that—human to human.

Have a great week!