Avoid most traditional marketing ‘tips and tricks’ you read in a popular advertising and branding books at your local bookstore. The science
shows that 95% of our decisions are Subconscious and 90% of our decisions are Emotional.
The old adage goes:
“If it reads, smells and wreaks of an Advertisement, it probably is.”
People don’t like being talked down to. The science shows that 40% of the NYC, high resource, population isn’t looking to shop and get stuff on sale. Another 30% are NOT even considering the products and services you are selling. This leaves you with a solid 20% of the market and these type of people are the “Wait and See” types.
They are going to critique all available options until they finally decide that you have the perfect product or service at it better be at the price THEY want to pay.
Old school methods are useless in today’s Social Media. We ask clients ‘how are they doing in Social Media’, and they are ready to blame the medium rather than their approach. We already know the reasons for these methods not working:
- The methods they apply are untested or are overused.
- The messages are unintentionally condescending.
- They attract the type of customers that go where and
when the best deal is.
* * * * * * *
It trains your customer
to only come to you
when you are running a sale.
(consciously and subconsciously)
* * * * * * *
“Advertising is advertising, right?”
These deals are great when you want to make
a couple of bucks in the short term but, it’s a
disaster for a brand in the long-term. It tells
your current or future customers
COME IN, WE’LL TAKE ANYONE.
It also reads as “We’re Trying to Drum up Some New Business“ which can be interpreted as desperate to your current customer. Here’s some of the subconscious dangers.
- “Apparently my business is not enough for them.”
- “They aren’t offering anything different than anywhere else.”
- “I probably should Not be sending my friends or family there unless, they are trying to save money and can really use the discount. Cheap is cheap.”
- “I wish that they would offer this discount to me. I could use the extra cash.”
- “They probably don’t do the BEST work.”
- “Maybe they care more about making money than they care about me and my hair.”
This offer would be more effective to their current E-mail list giving their current
customers the LOVE they deserve. They would really appreciate the gesture too.
It could be positioned as a gift.
Businesses are NOT using Facebook to its optimal potential. This is great for me and my clients. In the last 6 posts
they placed on their page they got 3 likes in total. You can see why.
They also started at Step 3 instead of starting at Step 1.
There’s a relatively simple 6 Step process, we use, which works.
You can try this out for yourself.
- Measure (If you are falling short on the Results, go back, look at Planning again).
When we did their Social Media campaign a year ago. They had 500 friends and we were averaging 10-15 ‘likes’ per post. In three months, we brought them up to 1,800 friends. Today they have 2,500 friends and they are averaging 0.05 ‘likes’ per post.
With a couple months work, this can all be turned around. To be 100% honest, it’s heart-wrenching to see a business owners handling their Social Media in this fashion. Their audience is a person like me and just like you. We all deserve better. Don’t you agree?
Our consultations are $220 per session.
We’ll give you 5 things you can start doing today. OF these 5 things, you should be able to gross $800. within the first week.