The Hammer

In the dead of winter, there was a fishing ship in the North Atlantic sea whose engine had frozen up. Despite the repeated effort put in by the crew to get the engine started, it wouldn’t.

They had to call in an expert to fix the engine. He was flown in by helicopter.


Once on the ship, the expert was brought right down to the engine room to inspect the problem. He studied the body of the engine looking at it carefully from all sides.


Suddenly, he withdraws a little gold hammer from his inner coat pocket and bangs it firmly.  >BANG!< the engine starts up right away

Everyone was baffled, applause ensued along with sighs of relief which were nearly inaudible—felt but not heard.

Two days later the expert mails in the bill for his services rendered. The CFO of the company is shocked and appalled when he receives a bill for $20,000.


He calls the expert and says:

“We don’t think it was worth $20,000 for you to come in, with a little gold hammer, bang the engine just once to get it started! That must be a very expensive hammer.”


The expert politely says:

Would you like me to itemize the bill for you?


The Chief Financial Officer sternly says:

“Yes, as a matter of fact, we would!”


The expert responded with an itemized bill:

Hammer itemized bill:



No one becomes an expert overnight.
It takes time.
Experts charge more because we know more.


Employees and lower management get paid on “a time basis.” The majority of the population doesn’t place much value on the intellectual property as they do with “man hours” and time. Why hire an expert at all? Can’t you just do it yourself?

When you absolutely want to get it done right the first time, give a call. It saves you money in the long run.


Have a nice day.




Breuk Iversen, BinkNyc, 11211, Astoria, Williamsburg, NYC, Neurochemical  Neurochemical Publicity in the Aquarian Age.



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