The Hammer

In the dead of the winter, there was a fishing ship in the North Atlantic sea whose engine had frozen up. Despite repeated effort put in by the crew to get the engine started, it wouldn’t.

They had to call in an expert to fix the engine. He was flown in by helicopter.


Once on the ship, the expert was brought right down to the engine room to inspect the problem. He studied the body of the engine looking carefully from all sides.


Suddenly, he withdraws a little gold hammer from his inner coat pocket and bangs it firmly.  >BANG!< The engine starts up right awayEveryone is baffled, an applause ensues and sighs of relief are inaudible—felt but not heard.

BinkNyc Culture, Neurochemical

Two days later the expert mails in the bill for his services rendered. The CFO of the company is shocked and appalled when he receives a bill for $20,000.

He calls the expert and says: “We don’t think it is worth $20,000 for you to come in, with a little gold hammer, bang the engine just once to get the it started! That must be a very expensive hammer”.

The politely expert says: Would you like me to itemize the bill for you?

The CFO sternly says: “Yes, as a matter of fact, we would!”

Itemized Bill:

$5…………… Hammer
$19,995…… Knowing where to hit the hammer.

TOTAL: $20,000.


No one becomes an expert overnight. It takes time. Experts charge more because we know more.


Employees and lower management get paid on “a time basis.” The majority of the population doesn’t place much value on the intellectual property as they do with “man hours” and time. Why hire an expert at all?

When you absolutely want to get it done right the first time, give a call. It saves you money in the long run.


Have a nice day.




Breuk Iversen, BinkNyc, 11211, Astoria, Williamsburg, NYC, Neurochemical  Neurochemical Publicity in the Aquarian Age.



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