Case Study: PIRATE #1 (2013) 

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I moved to Astoria from Manhattan on a recommendation from a former business competitor in Williamsburg | Brooklyn. I say competitor because I owned and operated 11211 Magazine and he owned the website 11211.com.
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In 2000 he tried to sell me the domain for $500. I wasn’t buying. Two years later, I was ready to buy the domain again but this time it was $20,000. 😳
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I jokingly said: “You bastrid, last time you told me it was $500. This time it’s $20,000?
He said: “Yes.
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I then said: “The only reason why it is worth anything at all is because of me, my staff and the magazine.”
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He said: “I know.” He paused and continued with a heart felt: “Thank you.”
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We both laughed. Inside I was saying: “Phuck!
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If you know me, I’ll stay for hours and hours yammering on and on to get what I want. A lot of the time this perseverance works. This man wouldn’t budge. He said: “If you keep asking, it’s going up to $25,000.” Shit. Yep, he must be in sales. He knows this drill too.
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Breuk Iversen, BinkNyc Culture
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Half a decade later, in 2012, he recognized the added business value of my early Neurochemical e-mails and reached out to me to meet. Maybe we’ll work together. We met on Manhattan’s UES. Later that week we decided to do what I did for Williamsburg, Brooklyn to Astoria, Queens—promote it.
He had the leads and monied people. I needed leads monied people to step and repeat the same (or similar) show I did in Brooklyn for Queens. He would be handling the introductions and sales and I would be primarily executing brands, ad, and design work, teaching him The Process of the Neurochemical as we went along. He’d then set me up with an apartment on Steinway Street in Astoria and our goal was to make $3,000,000 the first year.
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      Within the first month, we formed a company called: Breuk Iversen and Nikos Katsanavakis (BINK) and soon added the familiar NYC to the anagram completing the domain; BinkNyc.com
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Breuk Iversen, BinkNyc, 11211, Astoria, Williamsburg, NYC, Neurochemical
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Also within the first month of working together we landed a pretty substantial client. The project would take us through the first quarter of 2013.
The client was a credit card (CC) merchant service, and they needed to rebuild (rebrand) their company. We billed them over $30,000. for the entire scope of the project. Life, for us, was good.
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     The early stages of the research we did showed that the parent (CC) company had over 500 complaints on a website called RipoffReport.com. The job was a reputation management nightmare. The client agreed with us and we needed to rebrand their company.
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     Shortly after we got the deposit, my business partner disappeared. Yes, you read that right. He disappeared. Not completely but didn’t return my calls, e-mails, etc…
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     He stopped showing up to the office we had on Steinway. His aunt said he was alive so, there was that. He went back to being a counterperson, making minimum wage, and playing the maître d at his uncle’s diner in Williamsburg called Kellogg’s Diner. This was baffling to me.
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Pirate: Nikos
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I ended up attending all the meetings alone with the client CC merchant and fulfilling the project and workload to completion. He still got his 15% commission, in cash, and to the cent. He apologized for disappearing but, wouldn’t return to work at BinkNyc. It was easier to work at Kellogg’s Diner for minimum wage plus tips. A full-time job is dependable income and he is married with a wife and daughter. So… that, and now then I was in Queens. I lived between Little Egypt and renting from the Greeks.
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Months later he called and wanted to meet. He was mysterious, allusive and wouldn’t speak about the project over the telephone. We met at a Greek diner. In Astoria Queens there are Greek diners on nearly every block (and they compete with one another just like ancient times).
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We met another Greek man there and he had a box of files which he placed on the table in the quiet, back room of the restaurant. My business partner turned to me and said: “How much did we say we were going to make this year?
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$3,000,000.” I replied.
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We will make ten times that amount. Look at these contracts.”
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I did. The minimum contract was $700,000,000. We get a 15% commission. He began to ask me about the White House. Not any white house, THE WHITE HOUSE. The contents of the box  were filled with weapons’ contracts already signed and delivered to the Pentagon.
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The gentleman we met from Greece was the son of the owner of the weapons defense company. He spoke no English whatsoever. He wanted me to use the techniques I have to get the Greek drones sold to the US Pentagon for a 15% commission.
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Um, I went through the struggle and effort of ethically processing this scenario. If you want to read the rest of this pirate story go here:
BinkNyc, antimarketing, breuk
Or continue on to Case Study: PIRATE #2
BinkNyc, antimarketing, breuk