Case Study: PIRATE #1 (2013) 

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I moved to Astoria from Manhattan on a recommendation from a former competitor in Williamsburg | Brooklyn. I say competitor because I owned and operated 11211 Magazine and he owned the website 11211.com.
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In 2000 he tried to sell me the domain for $500. I wasn’t buying. Two years later, I was ready to buy the domain again and this time it was $20,000.
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I jokingly said: “You bastard, last time you told me it was five hundred. This time it’s $20,000?
He said: “Yes.”
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I then said: “The only reason why it is worth anything at all is because of me, my staff and the magazine.”
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He said: “I know.” He paused and continued with a heart felt: “Thank you.”
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We both laughed. Inside I was saying: “Fuck!”
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If you know me, I’ll stay for hour and hours yammering on and on to get what I want. A lot of times it works. This man wouldn’t budge. He said: “If you keep asking, it’s going up to $25,000.” Shit. Yep, he’s in sales too. He knows the drill.
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Breuk Iversen, BinkNyc Culture
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In 2012, he recognized the added business value of my early Neurochemical e-mails and reached out to me to meet and potentially work together. We met on Manhattan’s UES. Later that week we decided to do what I did for Williamsburg, Brooklyn to Astoria, Queens.
He had the leads and monied people. I needed leads monied people to step and repeat.
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He would be handling the introductions and sales and I would be primarily executing the brand, ad, and design work, teaching him The Process as we went along. He’d then set me up with an apartment on Steinway Street in Astoria and our goal was to make $3,000,000 the first year.
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      Within the first month, we formed a company called: Breuk Iversen and Nikos Katsanavakis (BINK) and soon added the familiar NYC to the anagram completing the domain; BinkNyc.com
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Breuk Iversen, BinkNyc, 11211, Astoria, Williamsburg, NYC, Neurochemical
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Also within the first month of working together we landed a pretty substantial client. It was a credit card (CC) merchant service, and they needed to rebrand the company. We were billing them over $30,000. for the entire scope of the project. Life was good.
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     The early stages of the research we did showed that the parent (CC) company had over 500 complaints on a website called RipoffReport.com. The job was a reputation management nightmare. The client agreed to the rebrand and we got a deposit for the workload.
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     Then, my business partner disappeared. Yes, you read that right. He disappeared.
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     He stopped showing up to the office and didn’t return telephone calls but his aunt said he was alive so, there was that. He went back to being a counterperson and maître d at his Uncle’s diner in Williamsburg called Kellogg’s. This was baffling to me.
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Pirate: Nikos
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I ended up attending all the meetings alone with the CC merchant and fulfilling the project and workload to completion. He still got his commission, in cash, and to the cent. He apologized for disappearing but, wouldn’t return to work at BinkNyc. It was easier to work at Kellogg’s Diner for minimum wage plus tips. A full-time job is dependable income and he is married with a wife and daughter. So… that, and now I’m in Queens living between in Little Egypt and renting from the Greeks.
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Months later he called and wanted to meet. He was mysterious, allusive and wouldn’t speak about the project over the telephone. We met at a Greek diner. In Astoria Queens there are Greek diners on nearly every block (and they compete with one another just like ancient times).
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We met another Greek man there and he had a box of files which he placed on the table in the quiet, back room of the restaurant. My business partner turned to me and said: “How much did we say we were going to make this year?
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$3,000,000.” I replied.
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We will make ten times that amount. Look at these contracts.”
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I did. The minimum contract was $700,000,000. We get a 15% commission. He began to ask me about the White House. Not any white house, THE WHITE HOUSE. The contents of the box  were filled with weapons’ contracts already signed and delivered to the Pentagon.
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The gentleman we met from Greece was the son of the owner of the weapons defense company. He spoke no English whatsoever. He wanted me to use the techniques I have to get the Greek drones sold to the US Pentagon for a 15% commission.
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Um, I went through the struggle and effort of ethically processing this scenario. If you want to read the rest of this pirate story go here:
BinkNyc, antimarketing, breuk
Or continue on to Case Study: PIRATE #2
BinkNyc, antimarketing, breuk