Creative Director & Writer
Some people love watching sports. Others love playing sports. I am a designer, writer, brander, and an ad man. I do these things with love like people who love sports.
Some people are perplexed at what you can and can not do with their business in terms of promotions. There are a couple of time tested tricks to copywriting, art directing and branding but the more advanced things came to me over a ten years period doing deep research in the human mind. I read white papers for a decade. I then applied the new advancements uncovered through neuroscience (fMRIs and EEGs). As a result of this study, today the work I do generally triples the money someone pays me.
The skinny of this is that I come in to make clients more money.
Ask me and I’ll tell you that I’m just a publicist. It’s easier for people to hear one word rather than what I actually do: guide Neurochemical responses in my clients customers.
I have a lengthy list of credentials but that isn’t what excites me. I am much more excited to work for clients, new and old and create healthy revenue streams for them. I really love doing this for a living. I truly appreciate my life every single day.
[ Here’s some Neurochemical writing ]
Hey. Who cares.
When “Breuk” writes a list of all his accomplishments, he sounds egotistical. Really egotistical. No one likes an egotistical ass. Sure, he impresses a handful of people once in a blue moon but most people end up feeling either intimidated or annoyed.
To minimize the egoism that comes with all this self-talk and grandstanding the question is “Can he list all his wizardry and accomplishments without sounding like braggart?”
No. Well, maybe yes but he hasn’t figured that out yet. All he wants to say is: “I work magic for my clients. I can only make them the money they will allow themselves to make.”
Here are his greatest hits: BinkNyc.com/the-rest-is-history.
He wonders if maybe that this approach is more approachable. You can tell him what you think by e-mailing him directly: BinkNyc@gmail.com
Or call (718) 578-6613
In 1995, Breuk garnered an award-winning boutique design firm, Disciplined Beauty his second semester at School of Visual Arts, (SVA). In 2000, he founded 11211 Magazine promoting over 3,500 businesses in Williamsburg | Brooklyn (11211). Also published and/or produced under 11211 was The Box Map (2002), Appetite, The North Brooklyn Business Association, 10003 Magazine and Fortnight; the “pocket-sized”, bi-weekly event listing guide which influenced the L Magazine. Blah, blah, blabittiy, blahhh.
From 2000-2006 he produced and circulated, 558,000 copies, weighing 130 tons, and enough paper to cover 3/4s of Central Park. This was done to (exclusively) promote the 11211 Zip Code. In this time, 1000′s of successful and cutting-edge print ad campaigns, magazine editorials, events and internet campaigns were conceived for small to mid-sized companies there branded under his direction.
Today Williamsburg is the premier hub for “Hip Culture and Cool Stuff” drawing 14 million tourists internationally (2012) and the fastest growing real estate boom in Brooklyn’s history.
[ A small example of what Is meant by, “boom”: In 2000, properties on Bedford Ave. were selling for $300-400K in 2000. Today these same buildings are selling for $7-10M. ]
Since 2008, his focus has been on adding enormous value to data-driven marketing using advertising, branding and communications design. The basis for this neurochemical technique was uncovered through rigorous research and testing its applications on actual, real-time client businesses with startling success (see here).
This ‘Neurochemical’ idea was recently accepted by the American Association of Advertising Agencies (4A’s iLab) sharing his system with advertising agencies; Ogilvy, BBDO, Horizon Media and RG/A. The full scope of all BinkNyc projects is focused on the sole purpose of increasing the clients’ profit margin.
Over the last 24 years, Mr. Iversen has taken a very innovative approach to Digital, Social Media, Branding and Advertising. He’s currently a founding partner at BinkNyc, and lives in Manhattan and works in Williamsburg | Brooklyn and Astoria, Queens.