Creative Director & (CEO)
In 1995, Breuk garnered an award-winning boutique design firm, Disciplined Beauty his second semester at School of Visual Arts, (SVA). In 2000, he founded 11211 Magazine promoting over 3,500 businesses in Williamsburg | Brooklyn (11211). Also published and/or produced under 11211 was The Box Map (2002), Appetite, The North Brooklyn Business Association, 10003 Magazine and Fortnight; the “pocket-sized”, bi-weekly event listing guide which influenced the L Magazine.
- [11211 Magazine]
From 2000-2006 he produced and circulated, 558,000 copies, weighing 130 tons, and enough paper to cover 3/4s of Central Park. This was done to (exclusively) promote the 11211 Zip Code. In this time, 1000′s of successful and cutting-edge print ad campaigns, magazine editorials, events and internet campaigns were conceived for small to mid-sized companies there branded under his direction.
Today Williamsburg is the premier hub for “Hip Culture and Cool Stuff” drawing 14 million tourists internationally (2012) and the fastest growing real estate boom in Brooklyn’s history.
[ A small example of what Is meant by, “boom”: In 2000, properties on Bedford Ave. were selling for $300-400K in 2000. Today these same buildings are selling for $7-10M. ]
Since 2008, his focus has been on adding enormous value to data-driven marketing using advertising, branding and communications design. The basis for this neurochemical technique was uncovered through rigorous research and testing its applications on actual, real-time client businesses with startling success (see here).
This ‘Neurochemical’ idea was recently accepted by the AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (4A’s iLab) sharing his system with advertising agencies; Ogilvy, BBDO, Horizon Media and RG/A. The full scope of all BinkNyc projects is focused on the sole purpose of increasing the clients’ profit margin.
Over the last 24 years, Mr. Iversen has taken a very innovative approach to Digital, Social Media, Branding and Advertising. He’s currently a founding partner at BinkNyc, and lives and works in Astoria, Queens. A place he calls a pirate ship.