Creative Director & Writer
The truth is that some people love watching sports. Others love playing sports. As a designer, writer, brander, and AdMan, I love helping clients make more money, just like people who love to watch or play sports.
I’ve spent the better part of a solid 10-year period in researching and developing a mathematically sound and scientific-based formula to remove the guesswork and hunches when developing a market campaign for clients. I hit upon some insights and techniques that even 20-30 year AdMen don’t know yet. The findings are wholly based in neuroscience and subconscious/emotional psychology. When these techniques are applied to ad and brand campaigns we get predictable results.
I love what I do.
Some people are perplexed at what I can do in promoting their business. There is an arsenal of weapons I possess, steeped in neuroscience which is used to get real and measurable results. These weapons are then applied to client projects.
Sometimes when a business has their “t”s crossed and “i”s dotted, all they need are a couple of time-tested techniques used in advanced copywriting, art directing images and deep psychological branding. The more advanced techniques came to me over a ten year period but the method of test • trial • test • trial • etc… over a decade is what was most telling.
I mostly stayed home (lived in Bushwick, BK and then E. Harlem, NY), obsessively studied, neuro-scientific, academic research papers learning all I could with with the human mind and how it actually works.
The neuroscience was then applied to advertising and branding a business. The results worked.
The basis for this inquiry was an examination(s) using EKGs, EEGs, fMRI and MEG machines. So for the first time in human history we are actually witnessing startling new insight to what is going on in the skulls of buying and purchasing with solid, conclusive evidence.
I actually did this for myself to be a better designer, writer and AdMan on serving my clients better than ever before. It worked. All the studying paid off.
Clients are happy and now have control over their circumstance and business P&L. They continue to receive real tangible benefits of increased revenue, even many years later. Moreover, the findings offered by neuroscience are counter to many antiquated marketing techniques. In applying these new neuro-scientific methods to businesses via advertising and branding are strange methods that would never seem to “logically” work in a hundred years, by previously set standards. Yet the client(s) have generated increased revenue previously thought impossible.
One of the possible explanations I say for this is that many Americans have often fallen subject to the brilliance of deep American branding in ways they can’t even see. So when they hear something like “95% of the day we use a habitual subconscious brain to function in our day to day activity” it freaks people out. Then when I tell them: “Moreover, 90% of our day we are making emotional decisions and NOT rational ones,” they are in utter disbelief! They can’t seem to find a way to understand this reality. So do we forget about applying advanced methods to market their business and resort to the 5-10% growth they are comfortable with?
This automatically has clients resort to their comfort zones and to what is most familiar and comforting to them.
This whole Neurochemical thing is a scary notion for most people. My clients have reported shaking fingers when they send out an e-mail I’ve written for them. They initially had their doubts as I pressed on to convince them. They do but it’s scary.
When they have trusted, the successful ones, have taken a dive into a whole new way of marketing their services or products. It connects to people better and generates better results.
See these: cases.
The application of these Neuro-Psychological techniques regarding the mind are far more reliable in neuroscience (fMRIs and EEGs), than using traditional marketing tactics. In fact, I’ll venture on to say that there will soon be a day when the Freudian text of old will read like the mythology of Ancient Greece.
As a result of this obsessive study of mine, the work I do today generally triples the money someone pays me with ease. It is reliable and predictable.
Now, this can’t happen in EVERY SINGLE CASE, because people acting out of their subconscious minds 95% of the time will derail the Neurochemical techniques without them even consciously realizing it. Yeah, it’s a bitch. The techniques works with the ones I can call clients.
I can’t call it Neurochemical anymore. People have a problem with remembering the term or what it means. I can see the person’s eyes glaze over when I say Neurochemical. They’ve never heard of a Neurochemical. It doesn’t register as something known or familiar. Today I simply call this newly acquired skill set Publiciy. Perhaps a better term is behavioral design.
Ask me and I’ll tell you that I’m just a publicist. It’s easier for people to hear this one word rather than what I actually do: Guide the Neurochemical responses via neuropeptides in the human mind by creating a different behavior and response to my clients’ products or services. Then, the clients that do employ the visual stimuli and audio messaging techniques begin to make themselves much more money.
You might be saying to yourself “But, this sounds difficult and dangerous.” The truth is sometimes it is. Did your brain melt yet? Some find it too much to take in. 😊
I have a lengthy list of credentials but that isn’t what excites me. I am much more excited to work for clients, new and old and create avenues for healthy revenue streams. I do this only for businesses that I believe in. My clients will never be businesses that hurt or harm other people. I will NOT work for really large companies where CMOs and other marketing strategists would have access to this Neurochemical technology. I don’t know who else will use it and for what purposes. I keep all the information of data I have on servers with NO ACCESS to the internet.
I really love helping small business owners increase their profit margin. I do this for a living. I truly appreciate my life every single day.
[ Here’s some Neurochemical writing ]
Hey. Who cares.
When “Breuk” lists some of his accomplishments, he feels he sounds egotistical. Really egotistical. No one likes an egotistical ass. He agrees with this.
Sure, he impresses a handful of people once in a blue moon but most people end up feeling either intimidated or annoyed. We all hate that.
To minimize the egoism that comes with all this self-talk and grandstanding the question is “Can he speak to his wizardry and accomplishments without sounding like a braggart?”
No. Well, maybe yes but he hasn’t figured that out yet. All he wants to say is: “I work magic for my clients. I can only make them the money they will allow themselves to make.” He can util a certain point and perhaps their self-defeating limitations becomes a detriment to the company’s growth. That’s the sad part.
Here are his greatest hits: The Rest is History.
He wonders if maybe that this approach is more approachable. You can tell him what you think by e-mailing him directly: BinkNyc@gmail.com
Or call (718) 578-6613
Starting from Scratch
In 1995, Breuk garnered an award-winning boutique design firm, Disciplined Beauty his second semester at School of Visual Arts, (SVA). In 2000, he founded 11211 Magazine promoting over 3,500 businesses in Williamsburg | Brooklyn (11211) and printed over 548,000 copies in six years. Also published and/or produced under 11211 was The Box Map (2002), Appetite, The North Brooklyn Business Association, 10003 Magazine and Fortnight; the “pocket-sized”, bi-weekly event listing guide which influenced the L Magazine. Blah, blah, blabittiy, blahhh.
From 2000-2006 he produced and circulated, 548,000 copies, weighing 130 tons, and enough paper to cover 3/4s of Central Park. Ask him about this. He did the math and measured an 8.5” sheet and multiplied it over acreage. That’s how he knows. He also agrees with you if you find this a strange thing for someone to do. He never said he WASN’T STRANGE.
This 11211 publication was done to (exclusively) promote the Williamsburg 11211 Zip Code. In this time, literally 1000s of successful and cutting-edge print ad campaigns, magazine editorials, events and internet campaigns were conceived for small to mid-sized companies that were branded under his direction. He’s good like that.
Today Williamsburg is the premier hub for “Hip Culture and Cool Stuff” drawing 14 million tourists internationally (2012) and the fastest growing real estate boom in Brooklyn’s history.
[ A small example of what Is meant by, “boom”: In 2000, properties on Bedford Ave. were selling for $300-400K in 2000. Today these same buildings are selling for upwards of $7-10M. ]
Since 2008, his focus has been on adding enormous value to data-driven marketing using advertising, branding and communications design. The basis for this neurochemical technique was uncovered through rigorous research and testing its applications on actual, real-time client businesses with startling success (see here).
This ‘Neurochemical’ idea was recently accepted by the American Association of Advertising Agencies (4A’s iLab) sharing his system with advertising agencies; Ogilvy, BBDO, Horizon Media and RG/A. The full scope of all BinkNyc projects is focused on the sole purpose of increasing the clients’ profit margin.
Over the last 24 years, Mr. Iversen has taken a very innovative approach to Digital, Social Media, Branding and Advertising. He’s currently a founding partner at BinkNyc, and lives in (or on) Staten Island and works there, in Manhattan, Williamsburg | Brooklyn and Astoria, Queens.
🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com