Creative Director & Writer
When you’re an adept designer, writer, brander, and an ad man people are perplexed at what you can and can not do at their business. The skinny of this is Breuk comes in to make clients more money.
He is a wizard, plain and simple. If you ask him, he’ll simply say he’s a publicist. His list of credentials are lengthy, and if he really wanted to, he could go on and on and on about all his wizardry and accomplishments.
But when “Breuk” writes a list of all his accomplishments, he sounds egotistical. Really egotistical. No one likes an egotistical ass. Sure, he impresses a handful of people once in a blue moon but most people end up feeling either intimidated or annoyed.
To minimize the egoism that comes with all this self-talk, the question is “Can he list all his wizardry and accomplishments without sounding like braggart?”
No. Well, maybe yes but he hasn’t figured that out yet. All he wants to say is: “I work magic for my clients. I can only make them the money they will allow themselves to make.”
Here are his greatest hits: BinkNyc.com/the-rest-is-history.
He wonders if maybe that’s more approachable. You can tell him what you really think: BinkNyc@gmail.com
In 1995, Breuk garnered an award-winning boutique design firm, Disciplined Beauty his second semester at School of Visual Arts, (SVA). In 2000, he founded 11211 Magazine promoting over 3,500 businesses in Williamsburg | Brooklyn (11211). Also published and/or produced under 11211 was The Box Map (2002), Appetite, The North Brooklyn Business Association, 10003 Magazine and Fortnight; the “pocket-sized”, bi-weekly event listing guide which influenced the L Magazine. Blah, blah, blabittiy, blahhh.
From 2000-2006 he produced and circulated, 558,000 copies, weighing 130 tons, and enough paper to cover 3/4s of Central Park. This was done to (exclusively) promote the 11211 Zip Code. In this time, 1000′s of successful and cutting-edge print ad campaigns, magazine editorials, events and internet campaigns were conceived for small to mid-sized companies there branded under his direction.
Today Williamsburg is the premier hub for “Hip Culture and Cool Stuff” drawing 14 million tourists internationally (2012) and the fastest growing real estate boom in Brooklyn’s history.
[ A small example of what Is meant by, “boom”: In 2000, properties on Bedford Ave. were selling for $300-400K in 2000. Today these same buildings are selling for $7-10M. ]
Since 2008, his focus has been on adding enormous value to data-driven marketing using advertising, branding and communications design. The basis for this neurochemical technique was uncovered through rigorous research and testing its applications on actual, real-time client businesses with startling success (see here).
This ‘Neurochemical’ idea was recently accepted by the American Association of Advertising Agencies (4A’s iLab) sharing his system with advertising agencies; Ogilvy, BBDO, Horizon Media and RG/A. The full scope of all BinkNyc projects is focused on the sole purpose of increasing the clients’ profit margin.
Over the last 24 years, Mr. Iversen has taken a very innovative approach to Digital, Social Media, Branding and Advertising. He’s currently a founding partner at BinkNyc, and lives in Manhattan and works in Williamsburg | Brooklyn and Astoria, Queens.