Creative Director & Writer
Some people love watching sports. Others love playing sports. As a designer, writer, brander, and an ad man, I love helping clients make more money. It’s a simple as that. It’s just a simple fact.
I love what I do. It is just like the people who love to play or watch sports.
Some people are beyond perplexed at what you can and can not do with promoting their business. There is an arsenal of weapons steeped in neuroscience which is used to get measurable results. We apply them to our clients’ projects.
Sometimes when a business has their “t”s crossed and “i”s dotted, all they need are a couple of time tested tricks used in advanced copywriting, art directing images and branding. We do that. The more advanced techniques came to me over a ten year period of test • trial • test • trial • etc…
For a decade, I mostly stayed home, studied, and read neuro-scientific and academic research papers having to do with the human mind and how it actually works. The neuroscience basis for this well-researched examinations were derived at by using EEG and fMRI machines. So for the first time in human history we are actually seeing the results with real conclusive evidence and it’s something that can be seen on a screen.
For me to be a better designer and advertising man, applying the findings in neuroscience, to advertising and branding design has produced some incredible results. Moreover, the findings suggest applying methods that would never “logically” seem to work in a hundred years. The reason for this is that Americans have often fallen subject to the brilliance of American branding in ways they can’t even see. So if you can see something, how can we even know if it is there?
This is a scary notion for most people. In fact, it’s a little horrifying. The strangest part is that these applied techniques actually work exceptionally well. See these: cases.
The application of these Neuro-Psychological techniques regarding the mind are far more reliable in neuroscience (fMRIs and EEGs) research papers than reading psychology books and similar acedemic case studies. As a result of this obsessive study of mine, the work I do today generally triples the money someone pays me.
Now, this can’t happen in EVERY SINGLE CASE, but it works with most of them.
I simply call this skill set Publicity. I can see the client’s eyes glaze over when I say Neurochemical. They never heard of Neurochemical and some even suspect that I’m trying to trick them. Gah!
Ask me and I’ll tell you that I’m just a publicist. It’s easier for people to hear this one word rather than what I actually do: Guide the Neurochemical responses in human behavior to my clients’ customers. Then, my clients make much more money.
But, this sounds difficult and dangerous. The truth is, it is.
I have a lengthy list of credentials but that isn’t what excites me. I am much more excited to work for clients, new and old and create healthy revenue streams for businesses that I believe in. My clients will never be businesses that hurt or harm other people. I will NOT work for really large companies where CMOs and other marketing strategists have access to the Neurochemical technology. I don’t know who else will use it and for what purposes.
I really love helping small business owners increase their profit margin. I do this for a living. I truly appreciate my life every single day.
[ Here’s some Neurochemical writing ]
Hey. Who cares.
When “Breuk” writes a list of all his accomplishments, he sounds egotistical. Really egotistical. No one likes an egotistical ass. Sure, he impresses a handful of people once in a blue moon but most people end up feeling either intimidated or annoyed.
To minimize the egoism that comes with all this self-talk and grandstanding the question is “Can he list all his wizardry and accomplishments without sounding like braggart?”
No. Well, maybe yes but he hasn’t figured that out yet. All he wants to say is: “I work magic for my clients. I can only make them the money they will allow themselves to make.”
Here are his greatest hits: The Rest is History.
He wonders if maybe that this approach is more approachable. You can tell him what you think by e-mailing him directly: BinkNyc@gmail.com
Or call (718) 578-6613
In 1995, Breuk garnered an award-winning boutique design firm, Disciplined Beauty his second semester at School of Visual Arts, (SVA). In 2000, he founded 11211 Magazine promoting over 3,500 businesses in Williamsburg | Brooklyn (11211). Also published and/or produced under 11211 was The Box Map (2002), Appetite, The North Brooklyn Business Association, 10003 Magazine and Fortnight; the “pocket-sized”, bi-weekly event listing guide which influenced the L Magazine. Blah, blah, blabittiy, blahhh.
From 2000-2006 he produced and circulated, 558,000 copies, weighing 130 tons, and enough paper to cover 3/4s of Central Park. This was done to (exclusively) promote the 11211 Zip Code. In this time, 1000′s of successful and cutting-edge print ad campaigns, magazine editorials, events and internet campaigns were conceived for small to mid-sized companies that were branded under his direction.
Today Williamsburg is the premier hub for “Hip Culture and Cool Stuff” drawing 14 million tourists internationally (2012) and the fastest growing real estate boom in Brooklyn’s history.
[ A small example of what Is meant by, “boom”: In 2000, properties on Bedford Ave. were selling for $300-400K in 2000. Today these same buildings are selling for upwards of $7-10M. ]
Since 2008, his focus has been on adding enormous value to data-driven marketing using advertising, branding and communications design. The basis for this neurochemical technique was uncovered through rigorous research and testing its applications on actual, real-time client businesses with startling success (see here).
This ‘Neurochemical’ idea was recently accepted by the American Association of Advertising Agencies (4A’s iLab) sharing his system with advertising agencies; Ogilvy, BBDO, Horizon Media and RG/A. The full scope of all BinkNyc projects is focused on the sole purpose of increasing the clients’ profit margin.
Over the last 24 years, Mr. Iversen has taken a very innovative approach to Digital, Social Media, Branding and Advertising. He’s currently a founding partner at BinkNyc, and lives in (or on) Staten Island and works there, in Manhattan, Williamsburg | Brooklyn and Astoria, Queens.
🤒 : Call
🤖 : (718) 578-6613
👹 : E-MAil
😍 : BinkNyc@gmail.com