AntiMarketing: Fashion Wins and Fails

Fashion History, Luxury Fashion, Timeline infographic

A Historical Timeline La créme de la créme of Luxury Fashion.

The Fashion Industry is a very tough business. Celebrities fail with fashion brands. This costs them millions.

Even investors with deep pockets and with all the capital resources you could ever hope for fail in fashion all the time. A questions you may be asking is: What do some brands have that others don’t?

See articles:

The Industrial Collapse (June 2017)
The Information Revolution (October 2016)



There are several reasons launching a fashion line WILL fail. It has little to do with the excellence of the design, quality or craftsmanship of the seller, designer or the manufacturer. But, the upside is that it’s not a lottery nor luck either.

There are so many variables to consider. So, rather than go through another insidious rant about the brands I have helped build and the ones who lie face down in the mud, give me call. I’ll tell you in a 30 minute conversation whether or not your new brand can stand a fighting chance in a densely saturated market.

Thank you,

Breuk Iversen

C: (718) 578-6613