A huge difference between ‘Design’ and an ‘Advertisement’ is that Designs are pictures which INTEND to communicate a company idea and Ads are what are used to sell a company’s product or services.
Advertising isn’t what it used to be either. There are dozens of new ways to advertise that costs a fraction of the price of traditional advertising. Today it’s a matter of putting time instead of money into a campaign. The best part: it can hit twice the audience reach.
Don’t try to manage it yourself. Well, you could. Go right ahead, list your offerings; prices, products and services, discounts, deals, etc… and you are very likely to attempt boring your customers into buying your stuff. 😁 At the firm, we call these types of advertisements and listings the “sad and sorry” approach. These types of advertisements are a real yawn.
A more successful approach is to use humor. The writing and graphics in Trader Joe’s “Fearless Flyer” is an amazing feat of reader engagement meets solid information leaving the sad and sorry approach DEAD; a defeated corps on the battlefield for your attention and audience engagement.
Doing your own ads, graphics and copywriting is like doing your own brain surgery. You can, but that doesn’t mean you should.
Here’s our 10 Bitchin’ Copy Tips to assist you on your exploration because advertising seems so easy for the novice. 🤪
Then you might also apply some tried, tested and true AntiMarketing theories to get you where you want to go. Let us know how you can apply them. It’s the Do-It-Yourself world.
Some RECENT (2017) BinkNyc Ads that generated a profitable increase to these businesses:
This beauty wound up on Instagram getting reposted 50+ times. This type of “AntiMarketing” helped create a 40% increase in business.
We generated over $100,000 in business over six weeks for this location on Steinway Street in Queens.
(Bus Shelter advertisement appears since May 2017). The receptionist told us that they’ve gotten dozens of new clients and hundreds of telephone calls from this Bus Shelter ad.
New Media Kit for a local (QNS.com) Media Company. They hadn’t updated their media kit in seven years.
“We love what you did with the BORO Magazine media kit. Thank you.”
— Victoria Schneps, President of Schneps Communications [ QNS.com ]
We worked with Scot Rossillo [ inventor of the Rainbow Bagel ] early on, in Williamsburg, and actually helped SAVE his first Bagel store there. He thought it was a clever little joke to mock the area with the Starbucks-like signage NOT fully realizing that he was deeply offending people in 2001. Fortunately, we were able to fix the problem with a single advertisement. It turned him and his bagel store from the most hated to a most loved new business in a week.
Scot Rossillo invented the phenomenal sensation: The Rainbow Bagel fad has forever changed the landscape of not only Williamsburg | Brooklyn but bagels across the country (maybe even the world). Innovations such as this are what we live and die for at BinkNyc.
Infographics are the new form of smart advertising today. It gives you the best bang for the buck and stays up there for years:
Inforgraphics are great, practically free and they don’t expire. They’re sharable and bring people right to your website for years. The infographic below illustrated this:
We get an additional 100 people
to our website each week
with this useful infographic.
- Put “WILLIAMSBURG, BROOKLYN” in Google.
- Then click the IMAGES link.
- We are on the first page (usually the 25th image down the page).
We can do one for your business.
Maybe you prefer Direct Mail:
Here are the first two of a series.
After that, we didn’t need to do any more.
This was enough to double the amount
of incoming business for our client.
This was used to launch a $18,000,000 venue.
Our Secret Methodology: Anti-marketing.
We derive all research and conclusions based on numerous, well-heeled studies which had been conducted over the last 100 years. We are a huge fan of perusing new neuro-scientific, psychological, bioogical and sociological studies for recent developments. Scientists are now finding out things today, which were long believed to be true, ARE FALSE. Many of the recent scientific findings are so new and surprising.
It is forcing the entire medical community to reevaluate their techniques and tactics, especially psychology and psychiatry. Some serious and wonderful advancements have been made American neurological advertising world that you should know about. Today, this is applied to major league corporations through branding, design, and communications. Most people don’t know about it but if you called us, you would know.
The latest is that the average human attention span is down to 8 seconds. Scary but, good. This means that if your ad takes longer than 8 seconds to comprehend, you’ve already lost readers. It’s often that quick.
“PEOPLE DON’T READ ANYMORE.”
So what does this all translate to, and what does this mean to you?
We all want money and influence.
Don’t you have it? You should.
The advertisement that made Somalogy become and international name. Our client invented the method. We invented the term.
Now you can sit there scratching your head wondering…
How do I “DO IT MYSELF” or you could give us a call.
If you call, someone may answer: