I love my job. I make a living helping companies that believe in the same ideals, attitudes and lifestyles as me. Well, more or less. 😀

NOTE: As a company, we steer clear of products and services that harm people like weapons of mass destruction, most, if not all pharmaceutical companies, and snake oil salespeople. What we do do is work with clients the dare to stand outside of the box and they offer services or products that are for the betterment of the human species as a whole. It’s something we believe in.

That said, here is the Neurochemical:

Good.

Naturally.

(Pause).

You can probably ask most medical doctors and they won’t be able to answer this either. Don’t feel ashamed or ignorant.

The Answer is: When we see, hear, smell, taste or touch something, we have an automatic response to any external data. Smiling, for instance, activates a release of neuropeptides that work toward fighting off stress. The Neuropeptides facilitate messaging to the whole body when we are happy, sad, angry, depressed, or get excited. Certain neurotransmitters such as dopamine, endorphins and serotonin are all released when you smile. Smiling relaxes the body, lowers your heart rate and blood pressure.

Both crying or laughing is an auto-response happening electronically and chemically in the body starting from the brain. It happens from the mind faster than the blink of an eye. It’s faster than the speed of sound but slower than the speed of light (c).

As soon as the mind receives any external data, the pituitary, pineal and hypothalamus glands in our brain releases chemicals called neuropeptides. These neuropeptides (or Neurochemicals) flood the rear cortex brain stem and actually PULL the muscles in the contortions which we then see as smiling or crying.

We apply specific combinations of neurochemicals through Word and Image in branding and designing campaigns for clients.

Neuro = nerve

Chemical = alchemy

Neurochemicals are why we don’t have to teach a baby how to cry or laugh. The Neurochemicals do it automatically. The chemicals do the smiling or crying for us—all the time! I think it is obvious to see why this tremendously relevant to marketing anything to anyone.

Let’s go a little further. If it is scientifically proven that 95% of all our conscious thoughts are subconscious first and 90% of all rational thoughts are emotional. This is why when traditional marketers are doing campaigns that are purely logical and rational, they get a measly 5-10% return. It’s the status quo.

Conscious Ad       Subconscious Ad

5% success          95% success

Logical Ad             Emotional Ad

10% success        90% success

Now…

Call me stupid but, if I knew that there was a 5-10% chance that a parachute would open after I jumped out of a plane, would I do it? 😀

No. Yet, we see businesses doing 5-10% ROI all the time. We, at BinkNyc think that 5-10% is inferior and subpar.

We’ve identified the cause for this.
Let’s look at normal business environment and how they hail great thinkers and C-level officers. They are considered great if they follow purely Rational (unemotional) and Conscious (logical) thought process.

The great thinkers and C-level officers are also the decision makers. They decide on the budget and in many cases, sign the check. They come from a specific lifestyle and market segment and sometime it IS their market and sometimes it isn’t. They often get in their own way and in our way as well.

The truly great ones know that their clients and consumers are NOT consciously or rationally making decisions. They understand what we do. The ones that don’t get this get a 5-10% return.

There are 86 other facts and figures like this that are intrinsic to all human existence and social interaction used in the Neurochemocal system. We call them the 86 Tenets. It is fascinating and amazing to use and most of all, its value is that responses are PREDICTABLE.

The system doesn’t even require an in-depth knowledge of psychology or sociology. These numbers and techniques are superimposed over each other to understand an individual’s interaction in a sociological environment. The effects are amazing.

I’m calling this combination of numbers, facts and figures found in Ivy League white paper reports and leading internationally recognized scientific communities: “Human Default Patterns”.

This is just a few parts of the Neurochemical system. Other parts of the systems include; market segment surveying, Tetrad Management, Network Theory, Game Theory and a few ancient thought systems for understanding “Space and Time”. These are derived from the Greeks, Egyptians and Chinese. All these are used in combination can and do influence the entire cultural climate of an entire town, city, region, country or continent.

Well, that’s all for now.

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