There are undeniable and observable truths like entropy, cause and effect, aging and gravity that, as human beings, we can NOT escape their grasp. They are laws. They are human laws.
These are natural laws. Natural laws have rules. When the natural laws and rules are applied with good sense to business, we get predictable results. When they are NOT followed, we are likely to face unpredictability some of which can lead to disaster in business.
And success or failure happens naturally. We can say through our experience that success is insured when nature’s laws are followed.
A successful business operates optimally when it follows nature’s patterning and the laws of nature which we must abide by. It must be applied to daily activity in order to work.
You won’t read about this subject on blogs, research reports, a psychological analysis nor in magazines or newspapers. A great CEO is not necessarily the founder and visionary of a business. The CEO and visionary function very differently. The CEO is focused on the business from a purely business standpoint. They apply structures and a framework. The Visionary is the creative dreamer, artist, creator and seldom has the necessary business skills in tact or an ideal strategic approach.
Creative artists, visionaries are necessary in the very beginning but later as the company moves into a more public space, the CEO should be someone proficient in business.
BinkNyc operates outside of the normal approach toward brand development with visionaries and as normal advertising standards tells us: OWNING a successful business (for all intents and purposes) IS NOT THE NORM.
According to the Small Business Administration (SBA) as many as 50-75% of businesses, will fail in the first five years. So, by these standards and studies we can successfully conclude that failing in a business is perfectly normal.
^ Source: Harvard Business Review. ^
We very rarely hear about accidental business successes. Overnight sensations take ten to twenty years to produce. They are stories we see or read about amazing feats of brilliance but they are one in a three hundred.
We’ve uncovered some of the amazing patterns in nature. We’ve applied them to business with startling success for clients. Yes, they work. We’ve tested these Neurochemical patterns over a ten year period and they actually do work. It’s why we can double or triple a clients business.
🌪 Why do we do it
We will never work for nor support destructive companies who create products or services that are harmful to people or in our environment. This is just a fact we hold dear to us.
Therefore everything we brand, design, communicate or advertise, is to forward the overall advancement of humanity. It’s just that simple.
Sit back and take a deep breath. Each day offers new opportunities. See if you find them.
Do call if you seek help or advice. That is what we are here for…