The Three Hats

We won’t work with clients that do harmful things to their customers and our fellow humans. I can assure you that NO PRICE POINT will sway this value and ideal.

We once had a Greek drone manufacturer ask us to help them get into the US Pentagon to sell drones to the US government (in 2013). We declined the $30-40M project.

HERE IS WHY: The drones may be used on fellow US citizens, people we know and love, family or friends. We don’t want this responsibility or blood on our hands.

We are more driven toward celebrating human innovation and achievement.


Q New Aesthetic

New Q Aesthetic


BinkNyc transforms a company into a culture,
grows businesses into movements,
improving peoples’ lives.


The Three Hats

This are the same ideas and concepts written
3 different ways to 3 different audiences.

1)  The Technical
2)  The Industrial
3)  The You



This is the actual introduction to “Neurochemical“, the math and science, as one would read it through a “white paper” or research report:

Technical Hat

This Neurochemical work is devoted to understanding how humans perceive themselves and their interaction with the world around them. While we receive daily exterior input and data from the external environment, measured in terabytes, through the sensory stimuli received, it is then and always processed internally. We explored the idea that perception is fundamentally a positive construct involving an auto-integration of simultaneous senses and new data is designed to alter behavioral responses in the limbic brain. A number of approaches have been thoroughly tested through various forms of media in the last 20 years. They were taken through thorough behavioral examination and measured responses in numerous notable studies. Neurophysiological data has been applied in these studies particularly in multi-modal relations in perception and sensory-motor coupling. Fundamental to this work is the use of visual-vibratory perception and applied as a tool for the study of complex brain processes including those that are intrinsic to various lexicons in daily vernacular language.

Research has progressed along several main directions concerning a) brain mechanisms of visual, kinesthetic and auditory perception in humans, b) rhythmic cadence processing, and c) the relationships specifically between visual stimuli and language. A common theme running through these test modules were vibration which is most generally understood in organizing superimposed events over time. Research projects have included studies of 1) how perception of syllabic vibration depends on a User’s native language, 2) how Users’ synchronize with regular and irregular tempos found in cognizant versus incognizant visual-linguistic referencing. 3) how varying complexity compared to performance when discordant facts are presented, 4) how attention to vibratory stimuli modifies the brain-heart response rate, 5) how isolated auditory and visual stimuli can stream segregation, 6) how intentional subjective data input may modulate precise neural responses chemically altering future-present perception.




This is how the same text, as above for the Neurochemical” gets communicated to people in the advertising, branding and design industries:

Official Breuk Iversen hat

Today’s advertising and branding should be devoted to understanding how we humans perceive services and products in the world which we live. Within our current media environment hitting critical mass with information, we can better understand how to better compete for an audience’s attention. This is our primary concern and first order of business and research has some viable answers. Let’s take a deeper look at the effects of positivity and negativity and some new forms of presentation to seduce audiences guiding them to our clients’ services and products. We go over a few examples of historical disruptive vs. subversive content, advertising and branding, and look at what was successful and what wasn’t. Recent scientific studies conducted on audiences offers startling insight especially in the way people perceive ads and brands on a deeper, biological level. We address the brain first and the body second.

Which is better?  Pretty or beautiful images or copy driven ads.  If you asked David Ogilvy, he would say the latter. Today we know that this exclusively depends on what the image is and what story this image is telling. This has chemical effects on individuals and the way in which they perceive the massaging. The science shows three main considerations are involved, a) The media being used: print, radio, TV, video, blogs or social, b) the speed in which we use time and the time we have to get messaging across, c) whether or not the images and verbal commands are in sync; A + C = B. Thematics in the verbal context and what words are used shows us the best results to utilize in the time we have to run a successful campaign.

What sells more? Research gives us some great answers of 1) how perception of certain words solely depends on a cultural context, 2) how people adapt, accept and process purely emotional or logical content in a messaging context either in strong visuals or strong body copy, 3) how we can use confusion to short-circuit the logical thought process leading us to an expected and predictable emotional response, 4) how to illicit an audiences brain to engage in a full body experience for sales purposes, 5) how to isolated the senses through music and imagery to the bypass the competition, 6) how to project certain storytelling to guarantee certain and predictable responses in an audience, Neurochemically, which affects both the mental and physical being preparing them for decision-making and engagement.



How Neurochemical gets communicated to entrepreneur and business owners we work with:

Regular Guy Hat

Howdy Folks!

We’ve got another whacked Neurochemical excerpt for your reading pleasure. It is meant to engage more clients by meeting them where they are and paying mind to what they want from you.  Today massive messages are inundating us in boat loads. Facebook’s stocks went up in recent weeks which means the posts you place on your status could be having a very real effect on your business. If you want or need help with this, call us. Oh yes, we can do it, do it, DO IT.  😀

When you place something positive on Facebook, you get positive responses. Likewise, negative posts and statuses generate more negative responses. Well, occasionally, you’ll get the trolling sour puss but, don’t let that impact your freakin’ day! Coupling negative and positive responses generate more business as studies will show. It’s just how we humans are wired.

Try it for yourself, tell us what you think. I’ll always respond to you when or if you respond to us.

Neurochemically this is just the way we operate. Optimally it’s a full body experience. At the core of all this, life should be simple and easy.
It’s Fun-da-mental.

Here’s the a, b & c to try and test it for yourself:  a) what great information, invitation or introduction can you share with a friend or business acquaintance? b) what great words, quotes or ideas can you share to improve their lives, and c) sharing a funny picture, meme or quote all in the same breath that conveys the benefit of your product or service.

Tell someone you love them. Tell it to an absolute stranger. Try it and see what happens!

Neurochemically this works in making you feel better.  Say it in a way that 1) they can best understand, 2) shows it in picture, word or deed 3) seems completely insane, quirky, whacked or crazy, 4) makes them think something, feel something or do something outside of the norm, 5) shows the differences or similarities and how you improve their lives, 6) conveys or shows through the telling of a story can change the way they see, hear, think and feel about themselves and others.




Sometimes technical methods are appropriate and other times, not so much. It all depends on your readers, your audience and then it is a matter of what you want them to do. If you want it maximized increasing your response rate and bring in more money or business, call us. We’ll show you how to do this.

Consultation are $220 per hour. If it goes to two hours, you’ll get the second hour complimentary. I’d rather leave knowing that you’ve gotten the concepts and KNOW how to applied them.

If you follow the science and math of what I share, you’ll easily get three times the amount of the consultation cost, right off the bat.

If you act now, you can even tell me what hat to wear.  lol.  : )

Thank you for reading….




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