Can you visually describe what someone’s face looks like when they smile?
You probably can.
(Please take a few moments to think about this…)
Now can you describe what someone looks like when they are sad?
You can probably do this also but,
Do you know why facial expressions change depending on moods?
[ The answer is under the rotating skull below. ]
This questions is a phenomenon in just one aspect of our data-driven campaigns and its applications in the projects we do. We use time-tested factual scientific and mathematical research. This is how we assure a ‘return on investment.‘ Hopefully, you’ve already read our ‘complimentary’ PDF with some great information. It includes a few droplets in a galaxy of research we use to make clients prosper and protected against future competition.
(Complimentary > BinkNyc.pdf).
The answer to the 2 questions above is: “Neuropeptides“. when they are released from the brain (via emotions, feelings, data input, reactions and responses), these powerful chemicals contract the facial and neck muscles with powerful neuropeptides, flooding the skull and neck to contract our facial features to configure and contort into what we know as a smile or expression of sadness. The body to auto-responds this way.
This is the reason we don’t have to sit down and teach children how to smile/laugh or cry and make a sad face. These neuropeptides do this for us.
This is something I’ve spent the last five years researching and applying it to publicize patrons businesses and work. Our clients love it. It works as accurately as any of the sciences or mathematics.
Can you do it yourself?
Probably not, unless you’ve spent 5 years researching this and 15 years knowing what works and doesn’t work in advertising, branding, communications and design. You’ll probably want help to get you started.
Unless, of course, you like to struggle. Keep doing what you are doing. People love to test and try their marketing abilities, writing their own story, figuring if they can beat the odds, they’ll win.
Continue reading on for additional, factual information:
|We sense of the world around us through a limited and very narrow band of what is possible in the known universe. Because of this, your perception of reality is biased by these tiny limitations and what you can sense. Some animals or insects perceive a world that is very, very different than what we can see or hear......Sensory Limits
Our senses: vision, hearing, touch, smell, taste, temperature, balance, and a 6th sense are all limited to certain ranges on the electromagnetic spectrum. We sense electrical fields and magnetism, thermodynamics, gravity, all of which are data. We experience this data through our minds which is very limited in scoping the observable universe.
We can only see a certain range of colors. Compared to sound, you can think of a piano and look at all the keys. The ten in the middle are What We Can See compared to What We Can Hear. Also, we need the light to be bright enough to see things. In the dark, things become colorless and in more extreme cases (dark enough), we can’t see them at all. Color requires light. This is true for primates in particular. .
Nocturnal animals, such as owls do not need much light to see at night. On the other hand, they cannot see well in bright sunlight. Humans are just the opposite. Our eyes need more light to see. Some people can see better at night than others. Apparently, a lack of vitamin A can affect ability to see at night.
Of course, there is a limit to the brightness allowed. Looking directly at the sun can injure your eyes. We don’t recommend it. 😀
We consider light to be the combination of colors we can see: red, orange, yellow, green, blue, indigo and violet. But if you study wave theory of light, you will know that visible light is just a small portion of the electromagnetic spectrum. There are animals that detect electromagnetic radiation and colors beyond the limitations of the human eyes, and there are physical detectors that go even beyond what animals can actually see.
For example, moths and bees detect ultra-violet light, which humans cannot see. The ultra-violet or “black lights” used to make things glow give us just a glimpse of what things look like to these creatures. Imagine that. On the other end of the spectrum, animals that hunt at night are able to see infra-red light. We can use “night scopes” to see the infra-red color spectrum.
Humans, animals and even some insects have a range of wavelengths or pitches that they can sense or hear. Within this range, there is also a minimum and maximum volume that can be heard.
There is a minimum volume or loudness of a sound that most people can hear. The ears of dogs and cats are much more sensitive to volume, such that they can hear the rustling of a mouse. Some owls use their hearing to catch prey, too.
A high volume can cause pain and even injury to the ear of a person or animal. Certainly people can withstand higher volumes than many animals. Younger people can hear a wider range of sounds than older people. But listening to very loud music can damage a young persons hearing and reduce the range of sound to less than that of an older person.
Just as light is a spectrum of wavelengths, so is sound. The human ears have a limited range of wavelengths or pitches they can detect, while other animals and insects can often sense sounds beyond our range.
Some animals can hear sounds beyond the range of the human ear. Dogs can hear high pitched sounds that humans cannot detect. Likewise, bats use very high pitched chirps to detect prey, which are beyond the human range of hearing.
On the other hand, elephants communicate with extreme low pitched sounds. Scientists in Africa noticed elephants would suddenly perk their ears and go off running in a direction. They heard a very low pitched sound given off by other elephants that humans could not detect. They could hear those sounds up to 5 miles (7.5 km) away.
Obviously, when something barely touches your skin, you may not detect it or feel it. An example is when a mosquito lands on your skin. You often don’t feel anything until she starts to suck your blood. On the other end of the scale, there may be pressures that are so great that they damage your sensors in your skin and injure you.
There really have not been any good studies on the sensitivity of touch for animals or insects.
Limits of 6th sense
This is an interesting area. It seems that there is a 6th sense, although many scientist do not believe it, because it hasn’t been proven. Also, there is the problem that we don’t know the form of energy nor where the sense exists.
What we do know is that some people seem to be more sensitive the the 6th sense signals than are other people.
Limits of taste and smell
There are only certain chemicals and molecules that we can taste or smell. Also, the amount of the material must be such that we can detect it. Dogs have more sensitive noses than humans. Not only can they detect smaller amounts of a substance, they can also smell compounds that we can’t.
Have a different perception
The fact that there are things in the world that we cannot see, hear, smell, feel, or sense in some other manner, affects our perception of the world around us. Many animals sense things much different than us. Some people—like those with a more sensitive 6th sense—also may perceive the world differently. Obviously, those deprived of a sense—like a blind person—also perceives the world different that most people.
(See Sensory Deprivation).
The use of some devices has helped us increase the range of what we can sense, as well as our perception of the world. These devices give us a different viewpoint. A good example of this is the use of radio telescopes in astronomy to see objects in space that our visual telescopes cannot detect. The view of the Universe is different than we thought, because of using a device to go beyond the limitations of our senses.
Your senses are limited by their threshold and by the bandwidth of information they provide. This limits our perception of the world. Other animals and beings may have a completely different viewpoint of the world around us.
Now, a good question you may be asking yourself may be:
How the hell does all this get applied to publicity?
How is BinkNyc Culture using these
findings and applying it to advertising,
brands, communications and design?
So sorry, we have completely run out of time! 😀
We are just kidding.
This is why we charge an arm and legs or an ear and an eye for our services. What we end up giving in return are ALL THE THINGS YOU NEVER thought you KNEW or NEEDED.
Take all the time you want.
Where you are ready, we’ll
send you this link: Neuro-Identity.
Thank you for reading.
Reach out and contact,
we won’t bite ya… promise.