I started going to networking meetings with Ken Varga. He’s a great gentleman, dresses well, knows his business and works for NYGrants.org. We met years ago through a friend when he worked for the Brooklyn Chamber of Commerce.
[ NY Grants gives money away, in the form of tax incentives for businesses who create jobs in the NY area. If you know someone who is moving their company into the NYC area and creating jobs, drop Ken a line: Ken@NYgrants.org ]
When someone asks you: “What do you do?”, what do you say?
I used to say: “I (or We) take businesses from Point A to Point B in the fewest steps possible with the resources they have available.”
Their response was predictable: “Ok. That’s cool.”, “That’s Good.”, “That’s Great.”, “Awesome.”
The reality of it is just, “whatever.”
I often watch their eyes glaze over. The glaze of disbelief as though I had laid them into a trance-like state. In fact, that’s exactly what it did. I’d watch them snap themselves out of it.
Try it. You’ll see what I mean.
Back to Ken
The other night I was on the 60th Floor of the Empire State Building, enjoying the view, meeting some people and having a few complimentary drinks.
I am 1/2 Nordic, so it is customary to indulge in liquid alcoholic refreshments from time to time.
After a few more conversations with my “Point A to Point B…” leading line, I decided to switch it up a bit.
Here’s what I said instead: “I did more to promote Williamsburg than anyone else alive.”
And watched and waited…
KaBoom. One guy’s eyes lit up like hi-beams on a country road at night.
“Have you ever heard of Williamsburg?”, I asked, knowing full well that he had.
This young financial advisor said “You mean the town, the area in Brooklyn?”
“That’s impressive. Can I have your card?”
> KaBoom <
Now the conversation was centered around what I did and how I did it. Great.
The claim happens to be true. There’s enough of an Internet trail through a Google search to support it. I’m not going to provide the link to google and I don’t want to come across as arrogant. 😀
I’ll come back to this > KaBoom < effect in Part 2 at the end of this e-mail and round it up nicely.
There’s a critical lesson here and probably worth noting.
If you want that have that > KaBoom < one liner, let’s have a coffee.