Neurochemical: Making a Mint in Seduction.
Psychological Researchers and particularly, Madison Avenue advertisers have been investigating the human mind for well over 75 years. What they sought to understand was HOW to get customers to say; “YES“.
This is why you will find American companies in nearly every corner of the globe (and globes don’t even have corners). 75 years and billions of dollars later American Ad Agencies have had their fingers on the pulse of the culture. One may even argue that these AdMen have even designed and fabricated the American comsumer culture.
I have little doubt about this. I watched Kate Spade and her partner, Andy Spade bring her bags business from the beaches (literally) of the Hamptons to Fifth Avenue in less than two years. It wasn’t luck. It was all about brand development. I understand that you may have doubts though.
Today, the landscape has changed dramatically and has even upset the most predictable of market systems. It’s Sicial Media. Ad Agencies in particular are still scratching their heads as to what to do now. An even more potent point are the little digital and data-driven boutique shops popping up in storefronts, cubicles and closets near you. The pulse has changed.
If you had ever worked at a good mid-large NYC ad agency, you already know that Advertising Agencies manufacture consent from the public and not the other way around. Again, I’m not here to dispell your consumer illusions. Keep shopping. 🙂
I worked for the boutique ad agency that brought you Snapple, Kenneth Cole, Hennessy, Kate Spade and more recently the Victoria Secret, ‘Angels.’ BMW is their most recent account.
There was a day that they could run a number of magazine articles or ads and TV and radio spots and tell the clients what was to be expected in return. Those days are now gone. So what can be done in today’s technological ecology?
Enter the Neurochemical:
This newly developed, well-oiled market science should remove all doubt as to the effectiveness of advanced messaging. We asked a curious question on how a new view on ‘messages’ may affect ‘conscious decision making.‘ It’s subtle. It’s subversive. It’s based on human default pattern which are nearly impossible to detect consciously.
This, however, is entirely conditional on the client/agency relationship. If the client has gets on an personal trip about what they want to do and bypasses the findings revealed in the research, there could be problems. Hey, they are paying so it’s their way or the highway.
“There is a mismatch between what
science knows and what business does.”
— Daniel Pink
A “Word-Of-Mouth” campaign is isually an expensive endeavor costing companies millions. This means developing and utilizing something called “Memes” and sending out “Plants” into prominent social circles, and developing branded content through PR, media, blogs, etc…, for effective penetration. It works great but costs millions.
Small to mid-sized business owners, generally speaking, don’t have this kind of budget, however, when we have coupled these standard techniques with some newer sciences such as Game and Network Theory, psychology, research data and the market systems the Big Boys use, we can anticipate what is culturally available. We look for white space in the market which we fill with our client’s businesses. This is what companies come to BinkNyc for— to understand and utilize our techniques giving them the edge and filling in the white space.
- Game Theory, in short, utilizes a person or people’s moral standing. Their values are at the core of their purchasing decision and the very art of sales can actually consume a costumer and lock them into the sale. Yep. It’s very powerful stuff.
- Network Theory allows us to locate hubs and hot spots in a culture to maximize penetration into specific marketing circles and audiences.
- We have several other Neurochemical echniques we creatively use to derive at predictable solutions. It’s as predictable as clockwork.
If marketing your business’s service or product keeps you up at night, call us. We can save you both time and money. 🙂
We are here to help companies and business owners ascend and beat the odds. 🙂
See the big winners we have helped [ here ].