We understand that most Americans are behind the times in many things. Fortunately, our clients are smarter than your average American. They come to us for leading-edge solutions to successfully;

a) reach a wider, larger audience,

b) bypass competition.

Below is just one page from our 25-35 page Brand—ID.

At BinkNyc each Brand Proposition we do is customized to a particular business, the business owner’s disposition, and what their current needs are. This particular example below is almost as esoteric as we get.

One client wanted a full Brand—ID campaign. Some of their particular needs were to find a way for them to:

1) manage sales and their sales team
2) be able to deal with issues and problems that occur with customer complaints.

We customized this proposition to fit their immediate needs. In this case, we were faced by their initial doubts, but, it took over one hour to explain. It was well worth the effort. They got it.

This is Stolen from the Chinese culture. The Five Elements (or Five Phases) was a great way for this client to manage salespeople and customer complaints. The subsequent pages we provided (not shown here) outlines with mathematical and scientific accuracy, exactly how to use this system.

The Five Elements is ancient. It has an extraordinary and consistent 2,500 year history. It is used in Acupuncture (the most widely used form of medicine in the world), Feng Shui (earth science), Traditional Chinese Medicine (TCM), identifying psychological emotional patterning and understanding our yearly calendar.

When something has been so thoroughly observed and studied for over 2,500 years, it kind of makes us curious as to why this is and how it works. The reason why something has  survived a 2,500 year history and still exists today is because it actually works.

It is useful. Useful never goes out of style.

We understand that this Five Element idea is way outside of most Westerners belief systems and mindset. The client was sceptical but, willing to ‘give it a shot’. After we went through 5-6 examples of a real-time, real-life applications, the client’s eye brows lifted. They could see what we could see. They later found its application unbelievably effective.

When the Five Elements was applied, taught to their sales people in managing client contact and correspondence, sales doubled in the first 4 months. The client was amazed and happy.

This is usually outside of a Brand—ID
proposition and falls within our
Communications Strategy.
It’s not for everyone.

Acupuncture, for instance, works
whether you believe in it or not.
When we applied this to a sales
strategy, client relationships, and
in this case, business, works just
like math and science.

This is just one page from our
Brand—ID < see an outline
of the full package here.

You could figure this all out for
yourself. You can also spend the
next 5 years testing and attempting
to find real-life, real-time applications
or you could just hire us.
We’ll save you a ton of time.

Thank you for reading.

[ I’VE BEEN AWARE AND USING THE 5 ELEMENTS SYSTEM SINCE 1996. AN INTERIOR DESIGN CLIENT REQUIRED ME TO READ TWO BOOKS ON FENG SHUI IN ORDER FOR ME TO DESIGN HER LOGO AND STATIONERY. I’m glad she did. ]