Contrary to popular opinion, Branding has much less to do with your logo, web design, or color scheme. It’s the message a client or customer is left with.
In other words,
“It doesn’t matter how many times you tell someone a message.
It matters when the actually receive and understand it.”
“A brand for a company is like
a reputation for a person.
You earn reputation
by trying to do hard things well.”
— Jeff Bezos, CEO, Amazon.com
Branding is a firm, “grounded”, foundation which conveys your company’s message.
It instills messages creating a User eXperience. When a customer grows to expect this from you and your company, they become a Brand Ambassador.
Additionally, branded businesses are build around their Values, Attitude, Lifestyle, a clear and concise Benefit. This communicates in what you offer (service or product) to a client.
The price point is not entirely relevant. This is a smaller segment of the population. We can explain this in much greater detail in person.
When you don’t have this “foundation”, all you have is a tent with some spikes in the ground. When the heavy winds and rains come, a tent (or business) just blows away.
Their business becomes a statistic.
50% of businesses fail within the first 5 years for this very reason. They are not branded. However, this can be avoided.
nce the foundation is in and basement is built and we can more easily build a house to put over it. A business built from the ground up is not likely to blow away as easily. When the heavy rains and winds come, you will still have your house (business) standing.
“We are governed, our minds are molded,
our tastes formed, our ideas suggested,
largely by men we have never heard of.”
— Edward Bernays*
[ *Edward Bernays: Sigmund Freud’s Nephew, Considered the ‘Father of Public Relations’, -Named one of Time Magazine’s 100 most influential people of the 20th Century ]
Building a business is like building a house.