Contrary to popular opinion, Branding has much less to do with your logo, web design, or color scheme.  It’s the message a client or customer is left with.

In other words,
“It doesn’t matter how many times you tell someone a message.
It matters when the actually receive and understand it.”

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“A brand for a company is like
a reputation for a person.
You earn reputation
by trying to do hard things well.”
— Jeff Bezos, CEO, Amazon.com
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Branding is a firm, “grounded”, foundation which conveys your company’s message.
It instills messages creating a User eXperience.  When a customer grows to expect this from you and your company, they become a Brand Ambassador.

Additionally, branded businesses are build around their Values, Attitude, Lifestyle, a clear and concise Benefit.  This communicates in what you offer (service or product) to a client. 

The price point is not entirely relevant.  This is a smaller segment of the population.  We can explain this in much greater detail in person.    

When you don’t have this “foundation”, all you have is a tent with some spikes in the ground.  When the heavy winds and rains come, a tent (or business) just blows away.
Their business becomes a statistic.

50% of businesses fail within the first 5 years for this very reason.  They are not branded.  However, this can be avoided.

nce the foundation is in and basement is built and we can more easily build a house to put over it.  A business built from the ground up is not likely to blow away as easily.  When the heavy rains and winds come, you will still have your house (business) standing.

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“We are governed, our minds are molded,
our tastes formed, our ideas suggested,
largely by men we have never heard of.”
— Edward Bernays*
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[ *Edward Bernays: Sigmund Freud’s Nephew, Considered the ‘Father of Public Relations’, -Named one of Time Magazine’s 100 most influential people of the 20th Century ]

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Building a business is like building a house. 
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