(case study)

Williamsburg | Brooklyn,

the year was 2004.

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[ The ads below are intentionally blurred. ]

250 new accounts

The first advertisement of this series generated 250 new accounts the first week! The client suggested we only run it once. To this day, we still can’t understand why. The ad pulled quite well. Two months later with that single ad insertion (above), the client reported that they had generated 1,000 new accounts. They decided to rehire us.

Wouldn’t it be smarter to just run the same ad again? They didn’t want to. Hmmmm. :0

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So we suggested doing a profile series of their tellers and managers @ two branches in Williamsburg | Brooklyn. This advertisement didn’t pull as well as the first but, they were very happy.

Baffled? So were we.

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This last ad we did went very well according to their team.

We asked them: “How did the Ad pull?”

“It did okay,” was all we got.

We find this strange human behavior. If you have any insight you can offer, it would be greatly appreciated. Please feel free to leave comment below. Thank you.

Call us this week to set up an appointment.
(718) 578-6613.

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