Do you know what Emotional Contagion is?
You use it everyday whether you realize it or not.
In order to fully develop highly-effective advertising, branding, communications and design, you’d need to do research—a lot of it.
As co-founder of BinkNyc Culture, I’ve been perusing white papers for six years. The ones I read are thorough research studies so, we can better understand the human condition and serve clients more optimally. I apply these to brand and ad messaging.
Here’s one that may interest you social media buffs. If you use Facebook, it is likely that you unwillingly and unwittingly participated in an experiment. You became a test subject—a lab rat—and so did we.
through social networks
Here’s an example of a White Paper and a : EMO-CONTAGION (click link here).
Contact if you want to increase business. Business isn’t conducted the way it was years ago. It’s a whole new game play today.