Neurochemical: Control Dramas

“The PIRATE’S ego is their need to control their
circumstances and events. This song is singing in
their ears from a wee young age.”

— Breuk Iversen

It was an amazing summer. I got to meet so many new pirates in Queens. When asked to describe what Queens is like, I say: If Manhattan is a luxury cruise ocean liner and Brooklyn is an oil tanker, Queens is a fleet of independent pirate ships.
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Blimey! 

I tell this last quote to people in Manhattan and they are not perfectly curious.
I tell the quote to people in Brooklyn and the think: “Why an oil tanker?”
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People in Queens know exactly what I mean by independent pirate ships. It’s a borough where every man or woman, business owner is out for themselves. A deep, or even superficial, sense of community, and the power it brings, is sorely lacking here. It’s as though eachbusiness owner seeks autonomy and independence so feverishly, they view themselves as a powerful island unto themselves. Of course, this quote still holds true:
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 No Man is an island.jpg
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This pirate metaphor happens to apply to Queens really well although I don’t know exactly why. Business here is like this: This one screws that one, and that one screws this one, and so the music of this symphony quietly plays on.
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The first clue of this observation should’ve been the architecture of homes in Queens. Many are mostly inexpensive, made to appear more expensive then they are but they’re prefabricated amalgamations of the industrious 40, 50s and 60s complete with the aluminum siding. Never mind, I digress.
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I’m being factious toward the working class and civil jobbers who occupy and create this city’s infrastructure.
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Maybe it’s just regular people expressing their individualism. Maybe they are pirates deep down inside and the gravitate toward the land where the waters are called HellsGate.
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The indy business owners in this particular outer borough are a very interesting lot to say the least. I know they are screwing each other because I’ve worked for these blasted pirates and they tell me their ego wishes and tales.
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I’ve only been here 5 years and have worked with and spoken to quite a few business owners in Astoria. I’ve learned so much more about the ever-telling human default patterns, sociological and psychological conditioning and the way some people here operate their businesses.
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It’s a very process which differed from my 10 year tenure in Brooklyn.
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There is plenty of opportunity for business growth and excelled profit but is usually limited to what people think they can do. They’d be happy to pay their bills on time. Their outlook is semi-bleak. There is also a deep pervasive sense of hopelessness in Astoria, as though they are locked into a existential paradigm not of their choosing.
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I mean, who wakes up in the morning and says: “OH my God, I’ve got to move to Queens?” No one—not even in their wildest dreams.
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I recognized a similar mindset in Williamsburg business owners in 1999. They suffered the same sense of hopelessness, once upon a time. It took me a few years but I helped change all that.
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Let me stop the rant here.
 
So this article isn’t a contemptuous commentary between Manhattan, Brooklyn and Queens per se. This is about control dramas and some of the most asinine business owners I’ve ever had the tremendous pleasure to meet in Queens. Their motivations are not about making a million but chasing dreams and cutting up slices of idiot pie AND ALL OF THIS MUST be done on their own terms.
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THE PIRATES
Donald Trump is the rare exception.
He’s the standing president of the US.
Donald Trump has this pirate persona I mention.
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Pirate Trump.jpg
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One Solution:
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A fellow graphic designer once told me: “‘Ask your clients if they want to be RICH or do they want to be KING?‘ because it will tell you where their deeper motivation lies.” The idea of the question is to find out if the business owners wants fame or fortune.
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       She is absolutely right in asking this question and there is actually only one answer that is correct. If they aren’t rich already, then they may be prepared to put in the time, resources and work to be rich. If they are poor and want to be king, no one can help them. They have a lot of work ahead of them or they’re idiots. They are likely living in a fantasy world, dreaming a folly up.
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Kings and Queens are already rich and what they must do is pay everyone to do their bidding. This kingly accumulation of wealth and having minions on the payroll is what makes a king or queen, a king or queen. So there is only one true correct answer for the business owner and that is: “to be rich.”
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I say this with certain conviction but in truth I only know of the following examples through my own experience in Astoria, Queens. So suspend my convictions and tell me if you can explain the following behaviors:
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Four Case Studies in Five Years

1. Business Pirate abandons ship. BinkNyc, antimarketing, breuk
2. Ice Cream nymph sticks to her dream.

BinkNyc, antimarketing, breuk
3. Meat Pirates are baffled by the captain. BinkNyc, antimarketing, breuk4. London solicitor never makes the grade. BinkNyc, antimarketing, breuk