You May Have Loved Dick
The fat man from across the hallway caught me waiting for the elevator. He said: “Hey, you’re the new guy on the floor. Where are you off to?”
“A client”, I said.
“What kind of client?”
“Financial”, not wanting to talk with him. He was standing way too close.
His office was completely covered with paper all over the floor. The papers started at his front door an inch high and extended to two feet high by the rear. It was a mess. He was a mess, I thought.
“Well, you should tell them about me”, he said. “I’m the most successful financial copywriter in NYC ever”.
We shared a rented floor. It was really the 13th floor but, the elevator and signage said: 12A. This was on 5th Ave and 21st Street.
The elevator arrived and we entered.
“You don’t believe me, do you?” Honestly, I didn’t.
“Well, in 1960, I moved to New York City and lived out in Brighton Beach paying $160. for rent. A year later, I was living on Central Park West paying $8000. a month”.
‘That’s impossible‘, I thought and and was frankly, shocked. I peered at his shit-eating grin and managed to muster; “How?“
He said: “Stop by my office when you get back and I’ll tell you”.
You know I did and couldn’t get it out of my mind.
His claims were true. HE WAS ‘the most successful financial copywriter in NYC ever‘. This was later confirmed by many Ad friends, people in the industry and prestigious advertising and design teachers at SVA. They either all knew him personally or at least knew of him.
“Do you know what the number one motivating factor for people making a purchase is?”
“What?”, I asked.
“Fear”, He said.
Needless to say, Dick became my mentor. He started calling me a genius after I designed his résumé and when we started working together. We became the best of friends.
The year I met Dick Raboy was in 1997. He died in 2006.
I really miss him. He wrote like he spoke.
Want or NEED Help? Help me to help you. : ))
Let’s talk. Let’s sell stuff before I get old and die. I kid but, you never know.
Whatever is paid to us, BinkNyc.com, we’ll increase by 300%.
It’s the least we can do.
You can always wait until you are in trouble too. It just takes a lot longer that way. That’s all.